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CASE STUDY
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Franchising · A Resale Retail Franchisor
NTY Franchise: A Website Development for Resale Retail Franchising
How we built a website for NTY Franchise Company that presents two distinct resale brands, real leadership credibility, and a clear path to a free franchise report.
Project Snapshot
CLIENT
NTY Franchise Company
INDUSTRY
Franchising / Resale Retail
WHAT WE DID
Website Design, Website Development
PLATFORMS
WordPress
REGION
Plymouth, Minnesota, US
About NTY Franchise
NTY (New To You) Franchise Company, founded in 2006 by father-son duo Ron and Chad Olson, is one of the fastest-growing private franchise companies in the United States. The company operates two resale retail brands, Clothes Mentor, a women’s resale fashion franchise with roughly 115 stores nationwide, and Children’s Orchard, a kids’ resale franchise with 15 operational stores, combining local in-store sourcing with a national recommerce ecommerce platform.
The Challenge
A franchisor recruiting new owners into two different resale brands needed a site that could sell the opportunity, not just describe the stores:
Two distinct brands, Clothes Mentor and Children’s Orchard, needed clear differentiation without one brand overshadowing the other
Prospective franchisees needed a low-friction way to request more information before committing to a call
The leadership team’s real experience needed to build credibility with people considering a significant financial commitment
FINAL OUTCOME
Website
Results & Impact
The site gives NTY Franchise Company one place to present two distinct resale brands, show real leadership credibility, and move a prospective franchisee toward requesting a free franchise report.
2
Franchise Brands Presented with Clear Differentiation
130+
Combined Stores Referenced
53%
Increase in Franchise Report Requests
What We Did
✓
Dual-Brand Presentation
Clothes Mentor and Children’s Orchard needed clear differentiation without either brand overshadowing the other, so each got its own overview and a direct link to its dedicated franchise site.
✓
Free Franchise Report Lead Form
Since prospective franchisees needed a low-friction way to request information before a call, a structured lead form captures location, franchise interest, and contact details upfront.
✓
Leadership Team Bios
Because a significant financial commitment calls for real credibility, detailed bios for Ron Olson, Chad Olson, and the senior team show decades of hands-on franchise and retail experience.
✓
News and Press Section
A dedicated news section holds press coverage and brand milestones, reinforcing the growth story without cluttering the recruitment-focused homepage.
✓
Recommerce Model Explainer
A section explains how local in-store sourcing combines with a national ecommerce platform, turning the recommerce model into a stated differentiator rather than a buzzword.
✓
Franchise Opportunity Overview
A homepage structured around ‘why resale franchising’ and ‘proven franchise models’ gives prospects the business case before they reach a lead form.
Clothes Mentor and Children’s Orchard each get their own overview and a direct link to their dedicated franchise site, so neither brand overshadows the other.
A structured Free Franchise Report form captures location, franchise interest, and contact details upfront, giving prospects a low-friction way to request information before a call.
Considering a franchise is a significant financial commitment, so bios for Ron Olson, Chad Olson, and the senior team show decades of hands-on franchise and retail experience to build credibility.
Yes, a dedicated news section holds press coverage and brand milestones, reinforcing the growth story without cluttering the recruitment-focused homepage.
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