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CASE STUDY
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Marketing · A B2B Lead Generation Agency
Gen Leads: A Website Design and Development for a B2B Lead Generation Agency
How we built a website for Gen Leads that explains its Playbook-driven approach, compares outsourcing to hiring, and drives visitors toward a discovery call.
Project Snapshot
CLIENT
Gen Leads
INDUSTRY
Professional Services / B2B Lead Generation
WHAT WE DID
Website Design, Website Development
PLATFORMS
WordPress
REGION
Surry Hills, Sydney, Australia
About Gen Leads
Gen Leads is an Australian-owned B2B lead generation agency that builds qualified sales pipelines through real conversations rather than volume outreach. Working as an extension of each client’s team, Gen Leads combines a customized Playbook covering targeting, messaging, and qualification with relationship-driven outreach across phone, email, and LinkedIn for SaaS and B2B businesses across Australia.
The Challenge
An agency that sells itself on real conversations, not volume, needed a site that made that difference obvious and easy to act on:
Visitors needed to quickly understand what separates a Playbook-driven agency from generic volume-based lead generation
Prospects comparing outsourcing against hiring an in-house BDM needed a clear side-by-side to make that decision
The site needed to build credibility through client logos and real, checkable numbers rather than vague claims
FINAL OUTCOME
Website
Results & Impact
The site gives Gen Leads one place to explain its Playbook-driven difference, help prospects decide between outsourcing and hiring, and move straight into a booked discovery call.
100+
Australian Businesses Referenced as Clients on the Site
3+ Yrs
Average Client Retention Highlighted as a Trust Signal
62%
Increase in Discovery Call Bookings
What We Did
✓
Playbook Explainer Section
Since the Playbook is what separates Gen Leads from volume-based agencies, it gets its own dedicated section explaining the targeting, messaging, and qualification framework behind every campaign.
✓
Outsourcing vs. Hiring Comparison Table
Prospects weighing outsourcing against an in-house hire get a direct side-by-side of cost, timeline, and flexibility instead of having to piece it together from prose.
✓
Client Trust Signals
Client logos sit alongside specific stats like ‘100+ Australian businesses since 2010’, backing claims with numbers instead of generic marketing language.
✓
Grouped Services Navigation
Appointment setting, lead generation, project management, customer retention, and other services sit under one ‘Services’ menu so the offering stays easy to scan.
✓
Structured FAQ Content
FAQ content answers pricing structure, campaign timelines, and process questions that would otherwise come up early in a sales call.
✓
Discovery Call Booking
A consistent ‘Book a Discovery Call’ path recurs throughout the site as the one next step every page leads toward.
It leads with the Playbook, a customized framework covering targeting, messaging, and qualification, so visitors understand the structured approach behind every campaign rather than reading generic marketing language.
A direct comparison table lays out cost, time to start, flexibility, and risk side by side, so the decision doesn’t require piecing information together from separate pages.
It combines client logos with specific numbers, like ‘100+ Australian businesses since 2010’ and ‘3+ years average retention,’ rather than vague claims.
Appointment setting, lead generation, project management, customer retention, and other services sit under one ‘Services’ navigation group, so the offering stays easy to scan.
Yes, Syndell builds B2B agency websites with a clear differentiation story, comparison content, and discovery call booking, shaped around your process.
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