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CASE STUDY
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Professional Services · A Communications Consultancy
Corporate Crayon: A Website Design and Development for Communications Consultancy
How we built a website for Corporate Crayon that organizes eight distinct service lines, showcases client trust signals, and turns visits into booked discovery calls.
Project Snapshot
CLIENT
Corporate Crayon
INDUSTRY
Professional Services / Corporate Communications
WHAT WE DID
Website Design, Website Development
PLATFORMS
WordPress
REGION
Sydney, Australia
About Corporate Crayon
Corporate Crayon is a creative communication agency helping organisations communicate with clarity, consistency, and purpose. Working across corporate, government, and not-for-profit sectors, the agency partners with organisations to engage employees, customers, and stakeholders through communication that is both strategic and creative, combining research, insight, strategy, and creative execution.
The Challenge
A consultancy with eight distinct service lines and a decade of client relationships needed a site that could organize all of it without overwhelming a first-time visitor:
Eight service lines, from internal communications to employee value proposition consulting, needed clear, separate pages without fragmenting the site
Client trust needed to come through fast, given the roster of recognizable brand names the agency has worked with
The site needed to convert visits into booked discovery calls rather than just brochure browsing
FINAL OUTCOME
Website
Results & Impact
The site gives Corporate Crayon one place to showcase eight service lines, its client roster, and its thought leadership, with a clear path from any page to a booked discovery call.
8
Service Line Pages Organized Under One Navigation
2
Lead Paths Offered: Book a Call or Download the eBook
52%
Increase in Discovery Call Bookings
What We Did
✓
Service-Specific Pages
Eight services needed distinct explanations, so each got a dedicated page under a single ‘What We Do’ navigation group, from Internal Communications to Employee Value Proposition consulting, instead of being compressed onto one page.
✓
Client Trust Carousel
A client logo carousel and named testimonials from senior leaders were placed early on the page to establish credibility before asking for a conversation.
✓
Calendly-Integrated Booking
A Calendly-based ‘Book a Call’ link was placed in the primary navigation and repeated after every major section, rather than routing everyone through a single static contact form.
✓
Our Thinking Section
A dedicated ‘Our Thinking’ section holds articles and guides, keeping the service pages focused on what the agency does rather than mixing in blog content.
✓
Structured FAQ Content
FAQ answers covering consultancy services, EVP, and pricing were structured to support both visitors and search engines.
✓
Lead Magnet Capture
An eBook download form gives visitors who aren’t ready to book a call yet a lower-commitment way to engage.
Each service line, from internal communications to employee value proposition consulting, has its own dedicated page under a single ‘What We Do’ navigation group, keeping them organized without fragmenting the site.
A client logo carousel and named testimonials from senior HR and communications leaders sit near the top of the page, establishing credibility before any call to action.
Yes, Syndell builds multi-service consultancy websites with structured service pages, trust signals, and integrated booking, shaped around your service lines.
Have a Consultancy or Professional Services Website in Mind?
Whatever your service lines are, describe how you want visitors to move from browsing to booking and we’ll map what the site would take.
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