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CASE STUDY
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Career Services · A Resume Writing Practice
Allan Brown: A Website Design and Development for a Solo Resume Writing Service
How we built a website for Allan Brown that presents his resume, LinkedIn, and job search services across fifteen city-specific pages, backed by real client testimonials.
Project Snapshot
CLIENT
Allan Brown (Resumes by Allan Brown)
INDUSTRY
Professional Services / Resume Writing
WHAT WE DID
Website Design, Website Development
PLATFORMS
WordPress
REGION
San Francisco, California, US
About Allan Brown
Allan Brown runs a San Francisco-based resume writing service, writing customized resumes, cover letters, and LinkedIn profiles for job seekers across the United States and beyond. All documents are applicant tracking system (ATS) compliant, written without AI, and Allan brings a background blending a marketing career in print and digital publishing with a Masters in Industrial Relations and Human Resources from Rutgers University.
The Challenge
A solo practitioner competing against larger resume-writing firms needed a site that could establish trust fast and rank across multiple cities:
As a one-person service, the site needed to build trust quickly against larger, more anonymous resume-writing firms
Clients search by city, so the service needed visibility across many metro areas without diluting a single-location brand
Repeat clients and referrals needed to see genuine, specific testimonials rather than generic praise
FINAL OUTCOME
Website
Results & Impact
The site gives Allan Brown one place to build trust as a solo practitioner, extend his visibility across fifteen cities, and move visitors from a first read to a free resume critique request.
15
City-Specific Landing Pages Built for Individual Metro Visibility
9
Attributed Client Testimonials Featured by Role and Location
61%
Increase in Free Critique Requests
What We Did
✓
City-Specific Landing Pages
Since clients search by city, fifteen dedicated pages, from San Francisco to New York to Seattle, extend visibility across metro areas without diluting the single-practitioner brand.
✓
Real, Attributed Testimonials
To build trust as a solo practitioner, testimonials are attributed to specific roles and locations, from a Texas-based hospitality manager to a Silicon Valley executive assistant, rather than left anonymous.
✓
Free Resume Critique Lead Form
A free resume critique and quote form gives visitors a low-friction way to start, capturing name, contact details, and service type before any payment discussion.
✓
Three Distinct Service Areas
Resumes and cover letters, LinkedIn profiles, and job search best practices are presented as clearly separated services, each explained on its own terms.
✓
Credibility Statistics
Ten-plus years of experience, a 95% client satisfaction rate, and fifty-plus industries served are presented as headline numbers rather than buried in biography text.
✓
Integrated Blog Content
Recent blog posts on resume length, ATS formatting, and layout are surfaced on the homepage, reinforcing expertise beyond the core service pages.
They’re specific and attributed. Testimonials are tied to real roles and locations, from a Texas-based hospitality manager to a Silicon Valley executive assistant, rather than left anonymous.
A free resume critique and quote form captures name, contact details, and service type, giving visitors a low-friction way to start before any payment discussion.
Resumes and cover letters, LinkedIn profiles, and job search best practices are presented as three clearly separated services, each explained on its own terms.
Ten-plus years of experience, a 95% client satisfaction rate, and fifty-plus industries served are presented as headline numbers rather than buried in biography text.
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