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Top 15 eCommerce Trends to Increase Sales and Conversions in 2023
Global retail eCommerce sales were valued at over 4.9 trillion dollars in 2021, and by 2025, they are projected to rise by 50% to $7.4 trillion. These eCommerce statistics provide evidence for global eCommerce development.
To enhance user experience, eCommerce businesses are leveraging the latest technological trends that are becoming the backbone of the industry. The latest eCommerce trends in 2023, including artificial intelligence and voice search commands, offer customers a more personalized experience. These new trends in ecommerce developments also make it simpler for customers to make purchases.
In the coming years, sales of retail eCommerce around the world are only anticipated to rise. This creates competition even though it’s helpful for eCommerce businesses.
We’ve searched the internet for the latest ecommerce trends that are anticipated to reshape the industry in the future to assist your online business stand out. Here are 15 of the most important new ecommerce trends for 2023, ranging from AI to user-generated content.
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Customer Relationship Management(CRM)
eCommerce businesses can manage customer interactions using customer relationship management (CRM), which consists of tools and tactics. CRM is essential in e-commerce because 92% of customers would stop doing business with a company after two or three negative experiences.
CRM helps business owners better comprehend the demands and behavior of their customers. As a result, ties are strengthened, and a devoted consumer base is created.
By 2028, the CRM market is projected to reach $128 billion, growing at an average CAGR of 12%. Furthermore, over 91% of businesses with 10 or more workers utilize CRM to manage customer conversations.
Programs that reward and encourage loyalty are effective CRM strategies. In reality, 75% of customers prefer businesses that provide incentives. Also, these initiatives increase earnings by 25% to 95% and retention rates by 5%.
CRM will still be a key tactic for enhancing customer interaction. Thus, investing in a CRM tool may be beneficial for expanding a business.
Install CRM plugins, such as HubSpot CRM or JetPack CRM, if you use WordPress. With the help of these plugins, you may customize your CRM approach, including funnel builder, social media integration, and email marketing management capabilities.
Read More: Shopify Store Development Services that You Should Know
According to online statistics provided by Insider Intelligence, more than a third of US people at the beginning of 2022 owned a smart speaker. According to Statista, this represents 60% of American households and is projected to rise to 75% by 2025. Due to this, more and more consumers will also use voice search for online buying, with voice commerce sales predicted to reach $30 billion or more by 2024, according to The Future of Commerce and Customer Engagement statistics.
Voice commerce, a branch of e-commerce, is advancing thanks to the advancement of AI-based voice recognition technologies. When surfing the internet, placing orders, and completing purchases online, customers find it more comfortable to utilize their voices rather than typing down their demands.
The perfect integration of online shopping into daily life is made possible by virtual digital assistants like Google Assistant, Siri, or Alexa. Users can purchase without pausing their regular chores.
This technological trend justifies the need for your website to be optimized for customer-required information like location, hours, and the items and services offered. Due to technological improvement, long-tail search queries and voice search keywords have more potential.
Voice search features must be integrated and optimized into e-commerce enterprises’ websites and mobile applications.
The use of AI in the world of eCommerce has a bright future. According to estimates, the worldwide AI market is expected to reach $267 billion by 2027 and be worth $15.7 trillion by 2030. Also, over 90% of well-known brands and businesses continuously invest in AI.
Fortunately, AI technology can be used in many eCommerce-related areas. Personalization (70%) and site search (54%) are the most popular applications of AI in business.
Artificial intelligence and machine learning-based technologies are frequently employed in online purchasing and offer more potential to enhance the client experience.
One of the most popular AI applications in eCommerce is image recognition, which has sparked the growth of visual commerce.
These are some instances of how image-analysis tools might enhance the shopping experience:
- Image Classification: To make the search process easier, consumers can group products in an online store according to attributes like color and style.
- Identification of Objects: Users can take a picture of an item to search for it on different internet marketplaces.
- Inappropriate Content: Users can provide criteria to exclude content from search results, and the solution will do so.
Personalized recommendations are a common application of intelligent algorithm implementation in online stores. AI algorithms create personalized offerings using data from all customer touchpoints (websites, social media, digital signs, marketplaces, mobile apps, etc.).
Retail businesses use predictive analytics, which originates in artificial intelligence, to evaluate and enhance marketing campaigns, organize inventory management, and support a seamless supply chain.
Read More: What is Artificial Intelligence and the Role of Natural Language Processing (NLP) in AI
How are the demands of your clients currently known to you? With the development of AI-powered search and suggestion technology, monitoring and analyzing online client interactions and past orders is now possible to fairly accurately determine their interests and preferences.
Retail businesses promote on-site personalization since it directly affects client retention and, as a result, eCommerce sales growth. This customer engagement is facilitated by providing them with pertinent content, individualized offers, and discounts.
According to 91% of consumers, personalized offers and recommendations improve the probability that they will purchase from a brand.
Simply put, personalization in eCommerce keeps clients interested in the buying process they choose and helps them throughout the entire process with tailored offers.
eCommerce businesses may exponentially increase customer engagement and loyalty while increasing bottom lines by using customer data to create personalized experiences.
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Large data sets (Big data) analysis and collection offer a variety of potential for businesses across various sectors. Big data analytics is the main tool used in eCommerce to create personalized experiences whose significance we’ve already discussed.
Nowadays, businesses focus more on creating a plan for collecting personal data to understand the patterns of their customers’ behavior and make insightful forecasts. Together with personal data, retailers employ a wealth of supply chain, inventory, warehouse, and delivery service analytics to help them make decisions that increase profits. For this reason, big data analytics will be one of the most popular eCommerce trends in 2023.
Augmented Reality and Virtual Reality
The improved and more interesting online shopping experiences are changing how eCommerce looks.
Using computer-generated images, sounds, or other stimuli, augmented reality (AR) combines the real environment with additional elements. While utilizing a particular VR headset, virtual reality (VR) immerses the user in a scene created by a computer that appears to be real.
The use of augmented reality (AR) technology in the purchasing process is quickly gaining traction: 61% of buyers prefer establishments that use AR technology, and 40% would pay more for a product they could experience through augmented reality. Also, businesses that successfully implemented VR saw a 17% increase in conversion rates.
Many eCommerce businesses are implementing AR and VR technologies to provide customers with a more immersive buying experience.
By 2030, the chatbot market is expected to reach $3.62 billion, with a predicted annual growth rate of 23.9%. This illustrates the growing acceptance of chatbots and how effective a tool they may be for customer care.
An incredibly helpful marketing tool for enhancing customer service is a chatbot. The 24/7 availability, cost-effectiveness, and automation of repetitive chores that improve the customer experience are all benefits of chatbots for businesses.
Here are some suggestions:
- Recall important information about previous orders, sparing customers to submit the information again.
- Give the responsibility of answering inquiries about products or services to chatbots.
More and more eCommerce companies are using natural language processing(NLP) technologies to build chatbots that can converse with online customers like human sales representatives.
One of the leading sectors to use chatbots is retail. By 2023, more than 70% of chatbots will be headquartered in retail, predicts Juniper Research.
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The main causes of the rising number of mobile internet users are the accessibility of smartphones and the pervasiveness of the internet.
The popularity of mobile shopping is increasing quickly as more consumers use their portable devices to do product searches, compare prices across different retailers, and look for in-depth product descriptions, reviews, and testimonials. Furthermore, as mobile technology advances, mobile payments become more dependable, making transactions safer and more practical than ever before.
Statista said mobile commerce accounted for 72.9% of all retail eCommerce in 2021. (the buying and selling of products via smartphones and tablets). Even more impressively, it has grown by 20% in just five years.
So if your eCommerce site is still not mobile-friendly, you could lose out on a sizable market share. Furthermore, based on the data from the previous five years, this market share will continue to increase in the years to come.
As a result, all eCommerce websites must be mobile-friendly. There are two methods for doing this:
- Flexible design: Provide a mobile-friendly version of the website with the most helpful product information, minimized navigation, and fewer buttons. On smaller smartphone screens, it will display well.
- Developing Mobile Applications: Develop a unique software solution that users may download to their mobile devices. Mobile applications typically give customers and businesses greater opportunities.
Read More: Amazing Ideas to Improve E-commerce Checkout
Video Commerce / Social Commerce / Influencer Marketing
Online customers find video content more enticing than other information. Those who see a video showcasing a product’s features and benefits are more likely to want to purchase it by 64–85%.
The strategy of creating videos to promote eCommerce products has evolved into a video commerce branch. Even short video content helps merchants boost customer engagement and conversion rates. For example, a 20-second video can better describe a product’s use and operation than an image or text, persuading customers to buy it now.
Think about including video content on your online store’s website.
In case you need more convincing, consider these compelling stats regarding the impact of the video:
- A blog post on Pinterest states that their community of winners views approximately one billion videos daily.
- More than 45% of TikTok users interested in fashion and lifestyle spend one to three hours a day on the platform, according to a survey conducted in the United Kingdom in 2022.
- The typical monthly usage of the YouTube mobile app is 23.7 hours per user.
Social media platforms and eCommerce businesses are now closely linked. We can even discuss social commerce, a brand-new subcategory of eCommerce. This trend has tremendous potential:
- Numerous potential customers are drawn to paid advertisements.
- Direct sales through social media platforms streamline the purchasing process.
- Improved customer engagement and loyalty are a result of appealing brand content.
- Sales are increased by influencer marketing, which involves promoting items with the aid of celebrities, bloggers, and other influencers.
It’s time to invest and capitalize on this trend if your company is still not well-represented on Facebook, Instagram, TikTok, and other social media.
Read More: Most Effective Social Media Platforms For Marketing
Subscriptions Will Continue to Be Attractive
Subscription-based eCommerce business models are becoming increasingly common among consumers and sellers. In essence, providers offer a range of subscription plans for their products and services; customers select packages based on their requirements and preferences and receive them routinely in exchange for regular (for example, monthly) payments. It functions exactly like a magazine subscription.
Consumers have become used to the convenience of online purchasing over the last few years. Due to its usefulness in meeting consumers’ ongoing expenses, the subscription model has developed as one of the most popular e-commerce market trends.
Consequently, the subscription market is expanding rapidly and is expected to reach over $2 trillion in sales by 2028.
Why are subscriptions so well-liked?
- Subscriptions provide a hassle-free way to receive products and services regularly.
- Subscriptions can offer discounts and savings compared to purchasing items individually.
- Subscriptions can be customized to match individual preferences and needs.
- Subscriptions provide businesses with a consistent revenue stream, making it easier to plan and budget.
- Subscriptions offer a range of products and services across industries, from food and fashion to entertainment and software.
- Subscriptions can increase customer loyalty and retention.
The trend will continue because subscriptions give customers and sellers more freedom and convenience in their daily lives.
Automated B2B Transactions
The business-to-business (B2B) market is going through a digital transition to automating all business interactions fully. B2B enterprises must consider deploying cutting-edge software platforms to keep ahead of the competition.
The drawbacks of B2B traditional techniques, such as expensive paper checks, time-consuming human procedures, and the inability to take advantage of early payment discounts, can be overcome through automation.
Further benefits of automation include reduced invoice costs, quick and accurate payment processing, improved tracking and reporting, fully streamlined cash flow, and enhanced security.
The buyer will benefit from this B2B transaction automation trend by saving time, money, and resources, and both the buyer and the seller will be happy.
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User Generated Content Will Grow
91% of customers between the ages of 18 and 34 depend on online reviews when making purchases.
When the site content makes the product or service understandable to visitors, eCommerce sites can turn them into potential clients. Because of this, user-generated content for eCommerce businesses has shown to be very trustworthy.
User-generated content can help consumers put their worries about a product or service to rest and boost brand confidence.
Honest and genuine consumer reviews of your products or services are essential to having the correct user-generated content for your eCommerce website. These customers are essentially your products and your eCommerce Development Services brand ambassadors.
User-generated content can take many different types and originate from many different demographics. It can be images, videos, reviews, comments, or podcasts! Your sales can rise owing to your customers, followers, team members, and specialized users creating user-generated content.
Flexible Payment Options
Whether it is discussed or not, the payment procedure is an essential step in the conversion process and a critical area for any consumer. Justify the inclusion of the shopping cart subscription as one of the causes of the difficult checkout process.
For accounts payable and receivable, flexible payment methods enable shorter payment periods. Purchasing such software will help your company with order automation, customer onboarding, customer segmentation, pricing automation, order negotiation, and approval management. It will also help with product data.
Flexible payment strategies lower costs for payment service providers, increase transaction approval rates, and enable sellers to gain analytical insights.
The integration of several payment options into a single platform is advised for businesses operating on a worldwide basis. Your eCommerce site should accept the following payment methods:
- Digital Wallets (PayPal, Google Pay, Amazon Pay, Mobilepay)
- Cards (Visa, Mastercard, Dankort, Maestro)
- Vouchers (PaySafeCard)
- Online banking
- Buy now pay later (Klarna, Walley, AfterPay & ClearPay)
- Bank transfers
Live Shopping Will Increase
Live streaming is becoming more and more popular. Statistics on live streaming indicate that by 2027, the global live streaming market is expected to reach $184.3 billion.
If you believe it simply applies to events, think again. Also, it might be incredibly helpful while shopping online. It provides another type of social proof by enabling clients to witness your products in real-time. Also, it can help to personalize the general consumer experience further as they can ask inquiries.
Read More: How to Develop a Live Streaming App in 2023
Data Privacy Laws for Consumers
Internet interactions between businesses and customers require the gathering and processing of different types of personal data, which is governed by several laws. Retail businesses should exercise extreme precautions while managing consumer data and ensure that all their procedures conform to local data privacy laws.
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In the world of eCommerce, competition is constantly evolving. While trends may come and go, eCommerce companies need to stay attuned to them and adopt the most relevant solutions for their target audiences.
All the trends we’ve discussed in this guide aim to improve customer satisfaction and streamline the commerce process. By aligning your commerce strategy with current trends, you can attract a steady stream of customers to your business.
Developing an eCommerce store is a crucial undertaking that requires significant effort and strategic planning. To meet consumers’ dynamic demands, adopting the latest eCommerce trends and strategies is essential. Staying ahead of these trends requires the expertise of a professional development partner.
Syndell is a reputable eCommerce website development company with a team of experienced developers who understand how to leverage the latest trends to enhance customer engagement and increase sales. Contact us today to access our expertise and take your eCommerce business to the next level.
There are several latest trends in e-commerce in 2023, including voice search, artificial intelligence, on-site personalization, big data, augmented and virtual reality, chatbots, mobile shopping, data privacy, video commerce, social commerce, influencer marketing, automated B2B, user generated content, flexible payment options, and live shopping, etc.
AI and ML are increasingly utilized in e-commerce to detect fraud, customize the shopping experience, enhance product recommendations, and enable chatbots for customer care. Additionally, they support the improvement of the supply chain, inventory, and pricing strategies.
Instead of typing in search terms, consumers may find products or answers by speaking on their devices. Voice search impacts digital marketing by altering how individuals conduct information searches.
- An Excellent Option for a Mobile Website is an App
- Conversion Rates Are About to Increase
- Greater Average Order Levels Are to Be Expected
- You’ll increase client loyalty
- You can improve the user experience for the user.
- Fewer Shopping Carts Will Be Left Behind
- Experience Purchasing Can Be Customized
Blockchain technology is being used to improve the security of customer data and transparent payment systems for e-commerce transactions. In contrast, cryptocurrencies are used through your wallet or a third-party payment processor, offering faster, cheaper, and more secure transactions.
Live streaming is being used in e-commerce as a means for brands to show their products more dynamically and engagingly. With Live Streaming Commerce (LSC), customers can place orders within the same e-commerce platform while sellers interact with customers live via streaming.
Influencer marketing can create engaging social media experiences for brands, driving consumer engagement and loyalty. Influencers may increase reach and provide meaningful connections for B2C brands of any size by utilizing incentives.
The role of cybersecurity in e-commerce is to protect sensitive customer information, such as personal and financial data, from cyber-attacks, fraud, and other malicious activities. This is necessary to preserve consumer trust and confidence in online transactions and to protect businesses from costly legal and reputational harm.