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Christmas Marketing Ideas to Increase Your Ecommerce Sales
With Black Friday and Cyber Monday(BFCM) in the past, it’s time to set our sights on the next ample opportunity: Christmas. Make sure your offers, discounts, and sales are ready for the holiday season. Here is a week-by-week calendar of Christmas sales, along with 15 tips to make sure you keep your momentum going through the end of the year. Use these Christmas marketing ideas to get started!
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Things You Should Keep In Mind Before You Go With a holiday marketing campaign
The below-discussed marketing concepts can help you plan and design your holiday marketing campaign based on different occasions over the years. But, even with all this planning, your campaign might not be successful if you don’t have a standard marketing checklist to refer to.
This helpful checklist will take the headache out of your marketing campaign by ensuring you don’t miss a single aspect of it. Planning ahead for your marketing campaign will save you hours, so be sure to do the following things before getting started:
- Track marketing activities and tasks properly
- Ensure you are tracking your marketing campaign, so you don’t miss any opportunity
- Identify which marketing activities you’re working on, which aren’t, and why.
- Prepare a proper marketing plan for the upcoming year.
Planning your marketing strategy is essential to success. By mapping out who your target customer is and which channels will allow you to reach them most effectively, you will be able to save time and money while still optimizing your content to ensure that it gets them when they need it the most.
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First Week of Dec: Replace your Black Friday and Cyber Monday(BFCM) Sales Decoration With Christmas
1.Turn off Black Friday and Cyber Monday(BFCM) – specific campaigns
Now that Black Friday and Cyber Monday are over, it’s time to make sure any campaigns related to them are switched off. This means anything that shows outdated information or offers from the BFCM campaign. So make sure to turn all of those off.
2.Personalize Your Website For an Amazing Christmas Sale
Your stores need a little bit of holiday cheer to bring in more customers! Try adding some winter scenery like fairytales, snow, reindeer, Christmas lights, and trees. You could also create a Santa-themed homepage, landing pages, and blog posts. If you want to do even more to attract holiday shoppers, invest your time and budget in Syndell, as we’ve the strategies that work best in the years to come
Second Week: This Is The Time For Discounts and Christmas Sales Offer
1.Create Enchanting Christmas Deals/Offer
This Christmas, make sure your customers know that your online store is the place to go for holiday shopping! By offering discounts and products they’ll love, you’ll be able to entice them to visit your site again and again. You can make the most of this season by offering a different deal each day – try implementing 12 Days of Christmas marketing ideas to keep things fresh and exciting. Your customers will be excited to check back each day to see what’s new, and you’ll be able to boost your sales significantly. Some Christmas campaign ideas you can include are:
- Buy two, get one free, or anything related to this
- Run cross-selling campaign to boost Christmas marketing results
- Reward customers with cashback or extra points that can be converted into the currency
- Offer free subscription for 1 or 2 months, discounts, or gift cards
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2.Display Christmas Sales on Homepage and All Money Pages
Your copywriting skills will be handy this holiday season as you design catchy and quirky headlines for your Christmas sales banners. Make sure your offers stand out by designing them in festive Christmas themes – it’ll be the cherry on top of your successful holiday sales season! Additionally, you can introduce real-time Christmas sales notifications, pop-ups, and push notifications to drive even more sales.
3.Create Christmas PPC ad Campaign
Google Ad campaigns can be beneficial when it comes to getting traction for your Christmas shopping ads – so make sure to add them to your preparation checklist! Choose the right keywords, placement for your ad, and pay-per-click rate, then sit back and let your online ads do their magic in attracting new customers and boosting your Christmas sales numbers. Here are a few tips to get the most out of your Google Ad campaigns during the holiday season:
– Place your ad in a spot where potential customers will see it
– Highlight your best offers and products
– Add keywords related to Christmas
– Create a sense of urgency, like 15 hours to free shipping, etc.
Following these tips ensures that your Google Ad campaigns are working to their full potential this holiday season.
Third Week: Emails, Newsletters, Social Posts.
4.Leverage the Power of Email Marketing
Email marketing should be a key component of your Christmas marketing strategy – so be sure to add it to your Christmas preparation checklist! Segment your Christmas sale email campaign into pre-Christmas, Christmas (one-day before & after), and post-Christmas phases, and use your BFCM and Thanksgiving sale email lists as a foundation. And don’t forget to include your newly acquired customers in your Christmas marketing efforts!
5.Secret Sales: Set the clock ticking Via Emails
This holiday season, make sure your customers know about all the great sales and offers you have to go on by flooding their mailbox with emails – but don’t go overboard and spam them! The goal is to keep your brand top of mind, and there’s no harm in being a little creative with your Christmas-themed marketing campaigns.
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6.Keep an Eye on Your Shipping Calendar
As we near the end of the year, it’s important to start running ads for Christmas and year-end sales. You need to track your progress and performance to see what’s working and needs to be changed. This is also an excellent time to start using any new Christmas sales tips that you may have. Logistics will be hectic at this time of year, so keep track of all your orders and resolve any queries arising from incorrect deliveries.
7.Get a Closer Look on Checkout Flow
The last thing you want is to lose a potential customer right at the end of the sales process. This is why it’s so important to remove any friction that might be present on your site. Some things you can do to reduce friction are checking your shipping policy, testing out different payment options, checking your page optimization speed, ensuring your images are loading quickly, and reviewing your offers to make sure they are applicable. At the same time, you should also check your site’s mobile responsiveness and traffic capacity. You can use Google’s mobile-friendly test to test your site’s mobile loading speed.
Fourth Week: Christmas is Here- Final Week
8.Change Your Social Profile with “Christmas-themed”
Your Christmas marketing strategy won’t be complete without social media. As you explore all your channels for Christmas marketing ideas for 2022, create a strategy for each and every channel and promote your Christmas sale campaigns and sales directly to your customers. KPIs like likes, comments, tweets, shares, mentions, and user-generated content should be tracked to see what’s most effective. Always remember that there’s a Christmas marketing strategy for every brand – you just have to look hard enough to find it! Here are some steps you can go with:
- Replace your display and cover image to match the vibe of Christmas
- Add timers to your post: free shipping deadline reminders, sales about to end, etc.
- Countdown reels, stories, and polls to engage more.
9.A Happy Christmas Email
It’s that time of year again! Santa, his reindeer, and Christmas are just around the corner. Your customers have probably been bombarded with pre-Christmas emails, so now it’s time to step up your game and send them a fantastic Christmas offer they won’t resist. Email your customers about your amazing Christmas offers, discounts, free shipping, exclusive deals, coupons, and more.
Don’t let your competition steal all the festive cheer – make sure your Christmas offer is the best!
Fifth Week: Now It’s a Finish Line
10. Thanks Your customer for staying Long
You had a lot of customers shop with you during the competitive and busy Christmas season, and now that it’s over, you want to make them feel appreciated. A thank you note expressing how they contributed to your success during the holiday rush would go a long way in developing a stronger relationship with them.
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11.Offer Christmas Gift Cards
Gift cards are always a welcome present, especially during the holiday season! Giving your loved ones a gift card gives them the freedom to choose their present. This way, you don’t have to worry about whether they would like the items you’ve picked out for them – because, with a gift card, they can choose whatever they want!
As an online retailer, it’s vital to offer a variety of gift cards to fit every budget. You can issue digital gift cards or e-vouchers that will be delivered instantly to the recipient. With different gift card options available, buyers can pick the one that best suits their needs without feeling restricted by price.
12.Send Post-Christmas Emails & Newsletters
Even though Christmas is over, it doesn’t mean your email campaign has to be. People relax on the days after Christmas, and their email inboxes are less crowded. This is an excellent opportunity to take advantage of and send post-Christmas emails with a catchy subject line. Remember to send a last-chance email to remind everyone that it’s almost over.
Here’s some Secret Tips & Tricks to jazz up your Christmas ecommerce marketing campaigns
1.Christmas-themed Packaging for Your Products
If you’re selling products online, you can make them more appealing to gift buyers this time of year by offering unique packaging options like gift boxes or wrapping. According to Statista, consumers in the United States are expected to spend an average of 886 U.S. dollars on Christmas gifts in 2021, so there’s a lot of potential for increased sales if you make your products more attractive to buyers. Plus, enhancing the unboxing experience for recipients will make them even more likely to purchase from your eCommerce store again.
2.Make Personalised Gift
The gift bundle is a great way to increase sales by packaging similar products at a discounted price. Customers love getting a free item or discount, motivating them to buy more than they usually would. For example, if they see that the math of the individual product prices is higher than the cluster price, they’ll feel like they’re winning and more likely to purchase. The concept is a fact of the holiday season bumper sale.
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3.Create Christmas-Themed Products
This holiday season, people are looking to buy items to help them get into the festive spirit. If you sell a variety of products in your online store, simply adding some Christmas-themed design elements to your products can give your sales a huge boost. Think Christmas tree cookies, a sweater with a snowman, or a dog’s chew toy with a Santa hat. These products show off your brand’s uniqueness and enhance your customers’ experience in your store. Even if you sell digital products or downloadable items, you can still entertain your customers using Christmas graphics and elements.
Lift Up Your Christmas Marketing Ideas Before It’s Too Late
The Christmas season is upon us, so it’s time to start preparing for the busiest time of the year! If you want to boost your annual revenue, now is the time to go with Syndell. We are in the Christmas holiday season now!
With our solid planning, you can be sure your store is ready for the Christmas rush and maximize your sales during this busy period.
These are our tips and strategies to help you step up your Christmas marketing game this year! We hope you find them helpful in your planning. As you can see, with creativity and careful planning, you can go above and beyond for Christmas without breaking the bank. These concepts require little investment in time and money but can lead to some impressive results. So get planning, and make this Christmas the best one yet for your business!
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