Things You Should Keep In Mind Before You Go With a holiday marketing campaign
The below-discussed marketing concepts can help you plan and design your holiday marketing campaign based on different occasions over the years. But, even with all this planning, your campaign might not be successful if you don’t have a standard marketing checklist to refer to.
This helpful checklist will take the headache out of your marketing campaign by ensuring you don’t miss a single aspect of it. Planning ahead for your marketing campaign will save you hours, so be sure to do the following things before getting started:
- Track marketing activities and tasks properly
- Ensure you are tracking your marketing campaign, so you don’t miss any opportunity
- Identify which marketing activities you’re working on, which aren’t, and why.
- Prepare a proper marketing plan for the upcoming year.
First Week of Dec: Replace your Black Friday and Cyber Monday(BFCM) Sales Decoration With Christmas
1. Turn off Black Friday and Cyber Monday(BFCM) - specific campaigns
2. Personalize Your Website For an Amazing Christmas Sale
Your stores need a little bit of holiday cheer to bring in more customers! Try adding some winter scenery like fairytales, snow, reindeer, Christmas lights, and trees. You could also create a Santa-themed homepage, landing pages, and blog posts. If you want to do even more to attract holiday shoppers, invest your time and budget in Syndell, as we have the strategies that work best in the years to come.
Second Week: This Is The Time For Discounts and Christmas Sales Offer
1. Create Enchanting Christmas Deals/Offers
This Christmas, make sure your customers know that your online store is the place to go for holiday shopping! By offering discounts and products they’ll love, you’ll be able to entice them to visit your site again and again. You can make the most of this season by offering a different deal each day – try implementing 12 Days of Christmas marketing ideas to keep things fresh and exciting. Your customers will be excited to check back each day to see what’s new, and you’ll be able to boost your sales significantly. Some Christmas campaign ideas you can include are:
- Buy two, get one free, or anything related to this
- Run cross-selling campaign to boost Christmas marketing results
- Reward customers with cashback or extra points that can be converted into the currency
- Offer free subscription for 1 or 2 months, discounts, or gift cards
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2. Display Christmas Sales on the Homepage and All Money Pages
3. Create a Christmas PPC ad Campaign
Google Ad campaigns can be beneficial when it comes to getting traction for your Christmas shopping ads – so make sure to add them to your preparation checklist! Choose the right keywords, placement for your ad, and pay-per-click rate, then sit back and let your online ads do their magic in attracting new customers and boosting your Christmas sales numbers. Here are a few tips to get the most out of your Google Ad campaigns during the holiday season:
– Place your ad in a spot where potential customers will see it
– Highlight your best offers and products
– Add keywords related to Christmas
– Create a sense of urgency, like 15 hours to free shipping, etc.
Following these tips ensures that your Google Ad campaigns are working to their full potential this holiday season.
Third Week: Emails, Newsletters, Social Posts.
1. Leverage the Power of Email Marketing
2. Secret Sales: Set the clock ticking Via Emails
3. Keep an Eye on Your Shipping Calendar
4. Get a Closer Look on Checkout Flow
Fourth Week: Christmas is Here- Final Week
1. Change Your Social Profile with “Christmas-themed”
Your Christmas marketing strategy won’t be complete without social media. As you explore all your channels for Christmas marketing ideas for 2022, create a strategy for each and every channel and promote your Christmas sale campaigns and sales directly to your customers. KPIs like likes, comments, tweets, shares, mentions, and user-generated content should be tracked to see what’s most effective. Always remember that there’s a Christmas marketing strategy for every brand – you just have to look hard enough to find it! Here are some steps you can go with:
- Replace your display and cover image to match the vibe of Christmas
- Add timers to your post: free shipping deadline reminders, sales about to end, etc.
- Countdown reels, stories, and polls to engage more.
2. A Happy Christmas Email
It’s that time of year again! Santa, his reindeer, and Christmas are just around the corner. Your customers have probably been bombarded with pre-Christmas emails, so now it’s time to step up your game and send them a fantastic Christmas offer they won’t resist. Email your customers about your amazing Christmas offers, discounts, free shipping, exclusive deals, coupons, and more.
Don’t let your competition steal all the festive cheer – make sure your Christmas offer is the best!
Fifth Week: Now It’s a Finish Line
1. Thanks Your customer for staying Long
Double Your Sales
If we can’t convince you, no one can!
2. Offer Christmas Gift Cards
Gift cards are always a welcome present, especially during the holiday season! Giving your loved ones a gift card gives them the freedom to choose their present. This way, you don’t have to worry about whether they would like the items you’ve picked out for them – because, with a gift card, they can choose whatever they want!
As an online retailer, it’s vital to offer a variety of gift cards to fit every budget. You can issue digital gift cards or e-vouchers that will be delivered instantly to the recipient. With different gift card options available, buyers can pick the one that best suits their needs without feeling restricted by price.
12. Send Post-Christmas Emails & Newsletters
Here are some Secret Tips & Tricks to jazz up your Christmas e-commerce marketing campaigns
1. Christmas-themed Packaging for Your Products
2. Make a Personalized Gift
We provide the best eCommerce sales services
Take your company to the next level and grow your business.
3. Create Christmas-Themed Products
Lift Up Your Christmas Marketing Ideas Before It’s Too Late
The Christmas season is upon us, so it’s time to start preparing for the busiest time of the year! If you want to boost your annual revenue, now is the time to go with Syndell, a Mobile and Web App Development Company. We are in the Christmas holiday season now!
With our solid planning, you can be sure your store is ready for the Christmas rush and maximize your sales during this busy period.
These are our tips and strategies to help you step up your Christmas marketing game this year! We hope you find them helpful in your planning. As you can see, with creativity and careful planning, you can go above and beyond for Christmas without breaking the bank. These concepts require little investment in time and money but can lead to some impressive results. So get planning, and make this Christmas the best one yet for your business!
So, what do you say? Are you ready to create interactive content, marketing tips, and the best UI/UX design to boost customer engagement this Christmas?
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FAQs
You can use various Christmas marketing ideas to increase your ecommerce sales. These include creating holiday-themed promotions, offering special discounts, focusing on holiday-related keywords in your marketing materials, and running countdown campaigns.
You can make your Christmas marketing campaigns stand out by incorporating creative visuals, interesting copy, and engaging calls to action. Additionally, you can use targeted ads to reach customers more likely to convert.
Examples of Christmas marketing campaigns include free shipping promotions, holiday-themed giveaways, and “12 Days of Christmas” offers. You can also create holiday-themed emails, blog posts, and videos to drive more customers to your ecommerce store.
When planning your Christmas marketing campaigns, it’s important to have a well-thought-out plan and to track your progress. Additionally, leverage social media and other digital marketing channels to promote your campaigns and get the word out.