As technology evolves and develops, artificial intelligence (AI) is becoming increasingly important in digital marketing initiatives. AI marketing tools are essential for businesses to stay competitive and grow their customer base. Businesses of all sizes are turning to AI marketing tools to help automate workflow and increase efficiency.

 

In fact, according to a recent report by McKinsey, AI is estimated to be a $2.4 trillion market opportunity by 2023. This means that for businesses looking to capitalize on the potential of AI, the time to start investing in AI-powered marketing tools is now.

 

This blog will explore the top AI marketing tools to help you grow your business in 2023. We will discuss the benefits of using AI marketing tools, provide statistics about the effectiveness of AI marketing, and look at the best AI marketing tools available. With the help of this blog, you’ll have the knowledge and tools you need to stay ahead of the competition.

 

Read More: Future of AI in Digital Marketing

 

What is an Artificial Intelligence(AI) Marketing Tool?

An AI(Artificial Intelligence) marketing tool is a powerful software or platform that leverages the power of artificial intelligence technology to make automated decisions. By analyzing collected data and interpreting it in the context of the current market trends, AI marketing tools can develop a marketing strategy that accurately predicts a buyer’s next move. This can help you maximize the effectiveness of your marketing efforts and stay one step ahead of the competition.

 

AI marketing tools are incredibly powerful for businesses, as they can make automated decisions at lightning speed without human intervention. This enables businesses to respond to customer needs and trends in real-time, allowing them to capitalize on opportunities quickly and efficiently. With AI marketing tools, businesses can unlock the potential of powerful data-driven insights to drive greater success.

 

Top 17 Artificial Intelligence(AI) Marketing Tools for 2023

Here are 17 AI marketing tools to grow Your Business in 2023:

 

  1. Surfer SEO (for SEO Content Writing):

surfer

 

Surfer SEO is an innovative SEO tool that helps businesses improve their rankings on search engine results pages (SERPs). It provides detailed insight into your website’s performance, including keyword rankings, backlinks, page speed, and more. It also offers useful features such as SERP analysis, content optimization, and competitor analysis.

 

  • Benefits of Surfer SEO Tool:

    • Analyzes SERP performance
    • Optimizes content for rankings
    • Analyzes competitor performance
    • Offers detailed insights
    • Easy to use

 

  • Key Features of Surfer SEO Tool:

    • SERP analysis
    • Content optimization
    • Competitor analysis
    • Backlink analysis
    • Page speed optimization
    • Automated SEO analysis and optimization
    • Comprehensive keyword research and management
    • Actionable insights and recommendations
    • AI-driven optimization of webpages
    • Advanced page optimization tools
    • Integration with third-party SEO platforms

 

  • Pricing Structure of Surfer SEO Tool:

Surfer SEO has two pricing plans: the Basic plan which starts at $39/month and the Pro plan which starts at $79/month.

 

  1. Jasper AI (for Copywriting):

jasper

 

Jasper AI is a powerful artificial intelligence (AI) platform that enables businesses to build and deploy AI-driven applications faster than ever. The platform helps businesses automate complex tasks, analyze data, and optimize operations. It also allows businesses to quickly develop custom algorithms, enabling them to make more informed decisions.

 

  • Benefits of Jasper AI Tool:

    • Easy to use and deploy
    • Automates complex tasks
    • Analyzes data quickly and accurately
    • Helps businesses make better decisions
    • Enables businesses to develop custom algorithms

 

  • Key Features of Jasper AI Tool:

    • AI-enabled decision-making
    • Automated processes for complex tasks
    • Automated data analysis
    • Custom algorithms
    • Automated campaign creation and management
    • Seamless customer acquisition and retention
    • Actionable customer insights and analytics
    • AI-driven optimization of campaigns
    • Advanced targeting capabilities
    • Integration with third-party marketing platforms

 

  • Pricing Structure of Jasper AI Tool:

Jasper AI has a flexible pricing structure that allows businesses to choose the plan that best fits their needs. The Basic plan starts at $9.99/month and the Pro plan starts at $29.99/month.

 

  1. FullStory (for Digital Experiences):

fullstory

 

FullStory is an analytics and customer experience platform that helps businesses monitor and improve their websites and apps. It provides actionable insights into user behavior, including clicks, page views, form submissions, and more. It also offers useful features such as A/B testing, heatmaps, search analytics, and more.

 

  • Benefits of FullStory Tool:

    • Provides actionable insights into user behavior
    • Offers A/B testing
    • Generates heatmaps
    • Analyzes search performance
    • Easy to use

 

  • Key Features of FullStory Tool:

    • Click tracking
    • Page view tracking
    • Form submission tracking
    • A/B testing
    • Heatmaps
    • Search Analytics
    • Automated customer experience analysis and optimization
    • Comprehensive customer journey tracking and analysis
    • Actionable insights and recommendations
    • AI-driven optimization of customer engagement

 

  • Pricing Structure of FullStory Tool:

FullStory has three pricing plans: the Free plan, the Pro plan which starts at $199/month, and the Enterprise plan which starts at $399/month.

 

  1. Writer (Content Writing for Teams):

writer

 

Writer is an online writing platform that allows businesses to find talented writers and editors from around the world. It allows businesses to quickly and easily post job postings, and then manage the entire hiring process from start to finish. It also offers useful features such as portfolio review, plagiarism detection, payment processing, and more.

 

  • Benefits of Writer Tool:

    • Quickly finds talented writers and editors
    • Easily manage the entire hiring process
    • Offers portfolio review
    • Detects plagiarism
    • Handles payment processing

 

  • Key Features of Writer Tool:

    • Job postings
    • Portfolio review
    • Plagiarism detection
    • Payment processing
    • Interview scheduling
    • Automated content creation and management
    • Comprehensive keyword research and optimization
    • Actionable insights and recommendations
    • AI-driven optimization of content
    • Advanced editing tools
    • Integration with third-party content marketing platforms

 

  • Pricing Structure of Writer Tool:

Writer.com has two pricing plans: the Free plan and the Pro plan which starts at $49/month.

 

Read More: Uses of Artificial Intelligence in E-commerce

 

  1. Chatfuel (for Chatbots):

chatfuel

 

Chatfuel is an AI-powered chatbot builder designed to help you create powerful chatbots that can interact with your customers. It offers an intuitive, easy-to-use interface and powerful features such as natural language processing and machine learning. 

 

  • Benefits of Chatfuel Tool: 

    • Intuitive, easy-to-use interface 
    • Natural language processing 
    • Machine learning 
    • Ability to create powerful chatbots 

 

  • Key Features of Chatfuel Tool:

    • Customizable templates 
    • Detailed analytics 
    • Ability to integrate with third-party services 
    • AI-driven chatbot technology that enables businesses to respond quickly to customer inquiries.
    • Tools to easily create, customize, and manage chatbots.
    • Analytics that provide insights into customer conversations.
    • Integration with popular messaging apps such as Facebook Messenger, Telegram, and Slack.

 

  • Pricing Structure of Chatfuel Tool: 

Chatfuel offers a free version as well as paid plans. The free version provides basic features, while the paid plans offer advanced features such as natural language processing, machine learning, and the ability to integrate with third-party services. 

 

  1. Zapier (for Automating Tasks):

Zapier

 

Zapier is an automation platform that helps businesses automate tedious tasks and processes. It allows businesses to connect their apps and services, and then create automated workflows to streamline their workflow. It also offers useful features such as multi-step Zaps, task scheduling, and more.

 

  • Benefits of Zapier Tool:

    • Connects apps and services
    • Automates tedious tasks
    • Streamlines workflow
    • Multi-step Zaps
    • Task scheduling

 

  • Key Features of Zapier Tool:

    • Automated workflows
    • Multi-step Zaps
    • Task scheduling
    • Customizable triggers
    • Error handling

 

  • Pricing Structure of Zapier Tool:

Zapier offers a variety of pricing plans that are based on the number of tasks you automate. The plans start at $19.99/month for up to 5 tasks, and go up to $299/month for up to 500 tasks. There is also a free plan for users who want to try out the service.

 

  1. Grammarly (for Content Editing):

grammarly

 

Grammarly is an AI-powered writing assistant designed to help you improve your writing. It offers real-time feedback on your writing, making it easier to spot mistakes and improve your overall writing. It also offers a suite of other features, such as a readability score and an automated editing mode. 

 

  • Benefits of Grammarly: 

    • Real-time feedback on your writing 
    • Readability score 
    • Automated editing mode 
    • Easy to use 

 

  • Key Features of Grammarly:

    • Grammar and spelling checker 
    • Word Counter 
    • Auto-suggestions for easier reading 
    • Ability to export your writing in multiple formats 
    • Suggestions on how to improve your writing.
    • A plagiarism checker to help you make your writing more unique.
    • A vocabulary enhancer that helps you make your writing more engaging.

 

  • Pricing Structure of Grammarly: 

Grammarly is available in both free and paid versions. The free version provides basic features, while the paid version offers more advanced features such as automated editing mode, readability score, and word counter. 

 

  1. Albert.ai (for Digital Advertising):

albert

 

Albert.ai is an AI-powered writing assistant designed to help you write better and more clearly. It provides real-time analysis of your writing, making it easier to spot mistakes and improve your overall writing. It also offers a suite of other features, such as a readability score and an automated editing mode. 

 

  • Benefits of Albert.ai Tool: 

    • Real-time analysis of your writing 
    • Readability score 
    • Automated editing mode 
    • Easy to use 

 

  • Key Features of Albert.ai Tool:

    • Grammar and spelling checker 
    • Word Counter 
    • Auto-suggestions for easier reading 
    • Ability to export your writing in multiple formats 

 

  • Pricing Structure of Albert.ai Tool: 

Albert.ai is available in both free and paid versions. The free version provides basic features, while the paid version offers more advanced features such as automated editing mode, readability score, and word counter. 

 

  1. Headlime (for Landing Page):

headlime

 

Headlime is an AI-driven marketing platform that enables businesses to create personalized customer experiences. It uses AI to personalize content, understand customers’ preferences, and deliver optimized experiences. Headlime’s key features include AI-driven customer segmentation, dynamic content personalization, predictive analytics, and AI-powered recommendations. With Headlime, you can easily deliver a more personalized customer experience and deliver better results.

 

  • Benefits of Headlime Tool:

    • Personalize customer experiences in real-time
    • Provide customers with optimized experiences
    • Leverage AI-driven customer segmentation
    • Use dynamic content personalization
    • Get predictive analytics and AI-powered recommendations

 

  • Key Features of Headlime Tool:

    • AI-driven customer segmentation
    • Dynamic content personalization
    • Predictive analytics
    • AI-powered recommendations
    • Real-time optimization
    •  Content curation from multiple sources
    • Trending topic insights
    • Personalized content experiences
    • Automated content recommendations

 

  • Pricing Structure of Headlime Tool:

Headlime offers several pricing plans based on the number of users. The basic plan starts at $99/month, while the professional plan starts at $299/month.

 

  1.  Renderforest (for Video Maker): 

renderforest

 

Renderforest is a powerful online video and animation maker that allows users to create professional-quality videos and animations without any prior experience or technical knowledge. The platform offers a wide range of customizable templates, a user-friendly interface, and a variety of tools and features to help users create stunning videos and animations with ease.

 

  • Benefits of Renderforest App: 

    • No experience or technical knowledge required
    • Wide range of customizable templates
    • User-friendly interface
    • Variety of tools and features to help users create stunning videos and animations
    • Affordable pricing options

 

  • Key Features of Renderforest App:

    • Animated and live-action video templates
    • Video and animation editing tools
    • Music library and sound effects
    • Stock video and image library
    • Social media video templates

 

  • Pricing Structure of Renderforest App: 

Pricing Structure of Renderforest includes a free plan, as well as paid plans starting at $7.99 per month. Paid plans offer additional features and higher export resolutions. There is also an option to purchase single videos starting at $19.99 and animations starting at $39.99.

 

  1.  Browse AI (for Scarping Web Page):

browse ai

 

Browse AI is an AI-driven platform for eCommerce businesses. It uses AI to analyze customer behavior and understand customer preferences. It then uses this data to deliver a personalized shopping experience. Browse AI’s key features include AI-driven customer segmentation, personalized product recommendations, AI-powered product search, and AI-powered product discovery. With Browse AI, businesses can easily deliver a better shopping experience and boost sales.

 

  • Benefits of Browse AI Tool:

    • Analyze customer behavior and understand customer preferences
    • Personalize the shopping experience
    • Generate personalized product recommendations
    • Leverage AI-powered product search and product discovery
    • Increase sales and conversion rates

 

  • Key Features of Browse AI Tool:

    • AI-driven customer segmentation
    • AI-powered product search
    • AI-powered product discovery
    • Real-time optimization
    • Natural language processing and machine learning
    • Relevant search results
    • Personalized search experiences
    • Simple and intuitive user interface

 

  • Pricing Structure of Browse AI Tool:

Browse AI offers several pricing plans based on the number of users. The basic plan starts at $48.15/month, the professional plan starts at $123.75/month and the company plan starts at $311.25/month.

 

Read More: Best Social Media Optimization Tools in 2023

 

  1. Algolia (for Search and Recommendation APIs):

algolia

 

Algolia is a powerful search and discovery platform for websites and mobile applications. It uses AI to understand customer intent and deliver personalized search and discovery experiences. Algolia’s key features include AI-driven search and discovery, AI-powered recommendations, and AI-powered product discovery. With Algolia, businesses can easily deliver a more personalized search and discovery experience and deliver better results.

 

  • Benefits of Algolia Tool:

    • Understand customer intent and deliver personalized search and discovery experiences
    • Leverage AI-driven search and discovery
    • Generate AI-powered recommendations
    • Leverage AI-powered product discovery
    • Increase sales and conversion rates

 

  • Key Features of Algolia Tool:

    • AI-driven search and discovery
    • AI-powered recommendations
    • AI-powered product discovery
    • Real-time optimization
    • Natural language processing and machine learning
    • Relevant search results
    • Powerful autocomplete feature
    • Simple and intuitive user interface

 

  • Pricing Structure of Algolia Tool:

Algolia offers several pricing plans based on the number of users. The Standard plan starts at $1.00 per 1,000 Search requests/mo+ 1,000 records, while the Premium plan starts at $1.50 per 1,000 Search requests/mo+ 1,000 records.

 

  1. PhotoRoom (for Removing Image Background):

photoroom

 

PhotoRoom is a powerful photo editing platform for businesses. It uses AI to analyze photos and detect objects, colors, and shapes. It then uses this data to provide powerful photo editing tools and deliver personalized experiences. PhotoRoom’s key features include AI-powered object recognition, AI-powered color correction, AI-powered photo cropping, and AI-powered photo effects. With PhotoRoom, businesses can easily deliver a more personalized photo editing experience and deliver better results.

 

  • Benefits of PhotoRoom Tool:

    • Analyze photos and detect objects, colors, and shapes
    • Leverage AI-powered object recognition, color correction, and photo cropping
    • Generate AI-powered photo effects
    • Personalize the photo editing experience
    • Increase sales and conversion rates

 

  • Key Features of PhotoRoom Tool:

    • AI-powered object recognition
    • AI-powered color correction
    • AI-powered photo cropping
    • AI-powered photo effects
    • Real-time optimization
    • Natural language processing and machine learning
    • A powerful set of tools for editing and retouching photos
    • Simple and intuitive user interface
    • Automated photo retouching

 

  • Pricing Structure of PhotoRoom Tool:

PhotoRoom offers several pricing plans based on the number of users. The basic plan starts at $99/month, while the professional plan starts at $299/month.

 

  1. Reply.io’s AI Sales Email Assistant (for Email Answers):

reply.io

 

Reply.io’s AI Sales Email Assistant is a powerful tool for sales teams. It helps you create more targeted and personalized emails with AI-powered insights. This tool allows you to track customer actions and behaviors and then use that data to create more effective messages. It also helps you manage a large contact list and respond quickly to customer inquiries. The AI assistant also provides insights on customer sentiment and engagement, helping you understand what’s working and what’s not. In addition, Reply.io automates follow-up emails to ensure that all customers receive the right message at the right time.

 

  • Benefits of Reply.io’s AI Sales Email Assistant: 

    • Automates customer engagement with AI-driven insights
    • Tracks customer actions and behaviors
    • Helps you manage a large contact list
    • Provides insights on customer sentiment and engagement
    • Automates follow-up emails

 

  • Key Features of Reply.io’s AI Sales Email Assistant:

    • AI-driven insights
    • Automated follow-up emails
    • AI-based segmentation
    • Lead scoring
    • Predictive analytics

 

  • Pricing Structure of Reply.io’s AI Sales Email Assistant:

Reply.io has a range of pricing plans that start at $60/month for their basic plan, which includes AI-driven insights and automated follow-up emails. Their Pro plan costs $90/month and includes AI-based segmentation, lead scoring, and predictive analytics.

 

  1. Brand24 (for Monitoring Media):

brand24

 

Brand24 is an AI-driven monitoring tool that helps you track and analyze conversations about your brand on social media and across the web. This tool allows you to measure the effectiveness of your campaigns and understand how customers engage with your brand. It also helps you identify influencers, monitor competitors, and uncover insights about customer sentiment. This powerful tool can help you get a better understanding of how customers perceive your brand and what actions you should take to improve customer experience.

 

  • Benefits of Brand24 Tool:

    • Tracks and analyzes conversations about your brand on social media and across the web
    • Measures the effectiveness of campaigns
    • Helps you identify influencers
    • Monitors competitors
    • Uncovers insights about customer sentiment

 

  • Key Features of Brand24 Tool:

    • AI-driven monitoring of brand conversations
    • Real-time alerts
    • Comprehensive analytics
    • Keyword monitoring
    • Influencer identification

 

  • Pricing Structure of Brand24 Tool: 

Brand24 offers a range of pricing plans starting at $49/month for their basic plan, which includes AI-driven monitoring of brand conversations and real-time alerts. Their Pro plan is $178 per month and includes comprehensive analytics, keyword monitoring, and influencer identification, while the Team and Enterprise plans start at $129 and $348 per month, respectively.

 

  1. Influencity (for Influencer Marketing):

influencity

 

Influencity is a powerful influencer marketing platform that helps you find, engage, and manage influencers. This tool allows you to find relevant influencers based on their interests and followers, as well as their engagement rate. It also helps you create and manage relationships with influencers and track the performance of your campaigns. It also offers insights into influencer sentiment and audience demographics, which can help you make informed decisions about your marketing efforts.

 

  • Benefits of Influencity Tool:

    • Helps you find, engage, and manage influencers
    • Finds relevant influencers based on interests, followers, and engagement rate
    • Creates and manages relationships with influencers
    • Tracks the performance of campaigns
    • Offers insights into influencer sentiment and audience demographics

 

  • Key Features of Influencity Tool:

    • Influencer search engine
    • Campaign analytics
    • Influencer management
    • Influencer insights
    • Influencer tracking

 

  • Pricing Structure of Influencity Tool:

Influencity has a range of pricing plans starting at $148/month for their basic plan, which includes an influencer search engine, campaign analytics, and influencer management. Their Pro plan costs $398/month, Business plan costs $998/month and includes influencer insights and influencer tracking.

 

  1. SEMrush (for Digital Marketing):

semrush

 

SEMrush is a powerful digital marketing tool designed to give businesses an edge in the competitive world of search engine optimization. It provides powerful analysis and insights on keyword research, backlinks, competitive research, and much more. SEMrush is a great choice for business owners and digital marketers looking to get the most out of their SEO campaigns.

 

  • Benefits of SEMrush Tool:

    • Comprehensive keyword research and analysis capabilities
    • Robust backlink analysis and tracking
    • Comprehensive competitive research
    • Detailed metrics on organic search performance
    • Ability to optimize websites for better performance
    • Automation of SEO processes

 

  • Key Features of SEMrush Tool:

    • Domain comparison: Compare up to five domains side-by-side to quickly identify differences in organic search performance.
    • Keyword research: Use the keyword explorer to find new keywords, get insights on popular search terms, and find related phrases to target for higher rankings.
    • Backlink analysis: Analyze and track backlinks to identify opportunities to improve website performance.
    • SEO audit: Identify and fix SEO issues to optimize websites for better rankings.
    • Site explorer: Analyze competitors’ websites to see what’s working for them and gain insight into their SEO strategies.
    • Identify the highest-performing keywords and optimize them for your website
    • Site Audit: Analyze the technical structure of your website and identify any issues
    • Competitor Analysis: Monitor competitor activity and identify opportunities for improvement
    • Traffic Analysis: Analyze website traffic and identify areas for improvement
    • SEO Tools: Track keyword performance and other SEO metrics

 

  • Pricing Structure of SEMrush Tool:

SEMrush offers three pricing plans – Pro, Guru, and Business. The Lite plan is the most affordable, starting at $119.95 per month, while the Guru and Business plans start at $229.95 and $449.95 per month, respectively.

 

 

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Why Use AI-Based Marketing Tools?

AI-powered marketing tools can transform how businesses operate. By automating tedious and repetitive tasks, analyzing vast amounts of data, and providing personalized experiences for customers, AI can help businesses save time and money while improving customer engagement. Additionally, AI can help businesses make better decisions by uncovering patterns in data and delivering insights that might otherwise be missed. Ultimately, AI can help businesses boost efficiency, drive customer engagement, and achieve greater revenue growth.

 

Conclusion

With the ever-increasing hype around AI marketing, it is no surprise that businesses of all sizes are looking for the best ways to leverage this technology to drive growth. 

 

AI marketing tools have the potential to make a massive impact on your business, providing both internal and external insights to help you build a sustainable and long-term business. 

 

With the right AI marketing tools at your disposal, you can make sure you are always ahead of the competition and keep driving your business forward.

 

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