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Home » Case Studies » NDIS Provider Newcastle SEO Case Study
SEO Case Study
/ NDIS Provider | Newcastle and Hunter

NDIS Provider Newcastle SEO: How Solid Holistic Care Earned 1,828 Google Clicks in 12 Months

Solid Holistic Care is a registered NDIS provider in the Hunter region of NSW. Between 28 Oct 2025 and 27 Oct 2026 its NDIS provider Newcastle service pages earned 1,828 clicks and 182,447 impressions from Google Search.
SEO ranking illustration: search results page with a rising bar chart
1,828
clicks from Google Search
182,447
impressions in Google Search
949
queries averaging a top 10 position
2,984
GA4 organic search sessions

Project Snapshot

CLIENT
Solid Holistic Care
INDUSTRY
NDIS and disability support services
LOCATION
Newcastle and the Hunter region, NSW, Australia
REPORTING PERIOD
28 Oct 2025 to 27 Oct 2026
SCOPE
Topical authority content for respite care, dementia care and supported independent living (SIL), local SEO for Newcastle, Maitland and Lake Macquarie, on-page and technical SEO, AI visibility
Abstract light gray outline illustration accompanying the case study overview section

The Challenge

NDIS participants and their families search in plain, local terms: respite care in Newcastle, dementia care, SIL vacancies. Many providers publish one general services page and hope it covers every need. Families want to see that a provider understands one specific type of support in their own suburb. Search engines and AI tools also look for a clear page per service before they treat a site as a trusted source.
3,021
different queries earned impressions
949
queries averaged a top 10 position
349
queries averaged a top 3 position
Sound familiar? If your NDIS or care business has one services page and a lot of searches that land elsewhere, a page for each service and suburb is usually the missing piece.

The Strategy

01

One page for each NDIS service families search for

Respite care, dementia care and SIL each get their own page. A family looking for one service lands on a page written for exactly that need.
02

Newcastle and Hunter wording on every service page

Pages name Newcastle, Maitland and Lake Macquarie where they apply. This helps the right local families find the right provider.
03

A vacancies page for people ready to enquire

SIL searches often come from people looking for a place now. A dedicated vacancies page meets that need and gives a clear next step.
04

Guides that explain NDIS in plain language

Guides on community access and on navigating NDIS for Hunter residents answer early questions. They build trust early, ahead of the contact page.
05

Answer-first writing for search and AI tools

Each page opens with a short direct answer, then adds detail. This makes the content easy for Google and for AI tools to quote.

The Execution

Respite care Newcastle page

The respite care page at /respite-care-newcastle/ recorded 125 clicks and 16,230 impressions at an average position of 21.8. Queries such as “respite care newcastle nsw” averaged position 9.9.

Dementia care Newcastle page

The dementia care page at /dementia-care-newcastle/ recorded 79 clicks and 4,508 impressions at an average position of 17.1. The query “dementia care newcastle nsw” averaged position 5.6.

SIL and SIL vacancies pages

The SIL vacancies page recorded 63 clicks and 11,890 impressions at position 22.5. The main supported independent living page at /supported-independent-living-newcastle/ recorded 29 clicks and 6,915 impressions.

Community access guide

The guide on community access for people with disability recorded 35 clicks and 9,999 impressions at an average position of 12.3. A separate guide on navigating NDIS for Newcastle and Hunter residents earned 58 GA4 organic landing sessions.

Contact and careers pages

The contact page recorded 64 clicks at position 7.5 and the careers page recorded 63 clicks at position 5.6. Both give visitors a clear next step.

Client Growth Report

Google Search Console performance report for Solid Holistic Care showing clicks, impressions, CTR and average position, 28 Oct 2025 to 27 Oct 2026
Google Analytics 4 chart of Organic Search sessions for Solid Holistic Care, 28 Oct 2025 to 27 Oct 2026

Keyword Movement

Search Console top queries table for Solid Holistic Care with average position, clicks and impressions, 28 Oct 2025 to 27 Oct 2026

Results & Impact

From 28 Oct 2025 to 27 Oct 2026, Solid Holistic Care earned 1,828 clicks and 182,447 impressions from Google Search.
1,828
clicks from Google Search
182,447
impressions in Google Search
21.1
average position
2,984
GA4 organic search sessions
49
GA4 sessions from AI tools
949
queries averaging a top 10 position

AI Search Visibility

Each service page opens with a short, direct answer followed by detail, so a single section can stand alone as a quotable answer. Headings are written as the questions NDIS families ask. AI answers vary between runs, so we report only what the data records.
1,091
impressions of question-style queries, across 109 different queries
49
GA4 sessions from AI tools
VISITS FROM AI TOOLS
ChatGPT 37
Copilot 7
Perplexity 3
Gemini 2
.

Want your NDIS service pages found in your own suburbs?

Syndell builds service and location pages that families can find and AI tools can quote. Talk to us about your Newcastle or regional market.
Get Your Free SEO Audit

FAQs

What does an NDIS provider do in Newcastle?
An NDIS provider delivers funded supports such as respite care, supported independent living, dementia care and community access to participants. In Newcastle, providers match each participant with trained support workers, follow the participant’s plan and report on the supports delivered under their NDIS funding.Search Console recorded 219 impressions for “what does an ndis provider do in newcastle” between 28 Oct 2025 and 27 Oct 2026, so families are asking this directly.
What is community access under the NDIS?
Community access supports help a participant take part in social, recreational and community activities. A support worker may go with them to groups, classes or local events so they can build skills, friendships and independence in the everyday places where they live.The community access guide recorded 35 clicks and 9,999 impressions from 28 Oct 2025 to 27 Oct 2026, and “what is community access” earned 195 impressions.
How do I choose the right SIL provider for my loved one?
Check that the provider is registered with the NDIS, ask who the support workers are, and look at the house and its household mix. Ask how they match people, handle changes in need and involve families. Meet the team in person before you commit to a place.The SIL vacancies page recorded 63 clicks and 11,890 impressions between 28 Oct 2025 and 27 Oct 2026, which shows how many people search for this decision.
Who is eligible for private 24/7 disability support?
Eligibility depends on the person’s needs and funding. NDIS participants with high support needs may have SIL or similar supports in their plan, while others arrange private support. A provider or support coordinator can check the plan and explain which options apply.Search Console recorded 41 impressions for “who is eligible for private 24/7 disability support services” in the 12 months to 27 Oct 2026.
Can AI search tools recommend an NDIS provider in Newcastle?
Yes, AI tools can name providers when a page answers the question clearly and the site allows crawlers. Pages with direct answers, local detail and plain headings are easier to quote. No tool can promise a mention, and answers vary between runs.GA4 recorded 49 sessions from AI tools to this site between 28 Oct 2025 and 27 Oct 2026, including 37 from ChatGPT.
How is dementia care different from general disability support?
Dementia care focuses on memory loss, changing behaviour and safety, and often needs routines and trained staff who know the person well. General disability support covers a wider range of needs. A provider can combine both in one support plan.The dementia care page recorded 79 clicks and 4,508 impressions between 28 Oct 2025 and 27 Oct 2026.

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