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Home » Case Studies » Homophones Homonyms Homographs: 2,622 Search Clicks
SEO and AI Visibility Case Study
/ Education Apps

Homophones Homonyms Homographs: How Zoundslike Earned 2,622 Search Clicks

Zoundslike is an English-learning app with a vocabulary blog on confusable words. Between 1 Nov 2025 and 28 Feb 2026 the site earned 2,622 clicks and 1,466,116 impressions from Google Search, led by guides on homophones, homonyms and homographs.
SEO ranking illustration: search results page with a rising bar chart
2,622
clicks from Google Search
1,466,116
impressions in Google Search
6.2
average position across all queries
34
GA4 sessions from AI tools

Project Snapshot

CLIENT
Zoundslike
INDUSTRY
English-language learning app and vocabulary blog
LOCATION
Online, serving English learners worldwide
REPORTING PERIOD
1 Nov 2025 to 28 Feb 2026
SCOPE
Content and topical authority, featured-snippet formatting, technical SEO, AI visibility tracking
Abstract light gray outline illustration accompanying the case study overview section

The Challenge

Zoundslike teaches English through speaking and spelling games, and its blog brings learners in through the words they confuse. Searchers want one clear answer to questions like the difference between homophones and homonyms. Many sites answer them, so the guide that explains it most plainly earns the click. The task was to make a small set of guides the obvious answer for each confusable-words topic.
155,978
impressions for the homophones, homographs and homonyms guide
494
clicks for the body parts vocabulary guide
629
clicks for the ways to say goodbye guide
Sound familiar? Your learners search for one confusing word pair, find five near-identical pages, and never reach your app.

The Strategy

01

One Guide Per Confusable Word Cluster

Each cluster gets one guide that answers the question first. That keeps the pages from competing with each other.
02

Question Headings That Match Learner Searches

Headings follow the way learners type, such as “what is the difference”. Search engines can lift the matching answer.
03

Vocabulary Lists Built For Quick Scanning

A to Z lists and numbered phrases let a learner find the word fast. They also give search engines clear structure to read.
04

Languages Beyond English In The Query Mix

Learners search in Spanish, French and Dutch for the same vocabulary. We keep those searches visible in reporting instead of discarding them.
05

Search Console And GA4 Read Side By Side

Search Console shows what learners searched, and GA4 shows which guide they landed on. Together they show which guides earn the visit.

The Execution

Homophones, Homographs And Homonyms Guide

The guide on the difference between homophones, homographs and homonyms recorded 208 clicks and 155,978 impressions at an average position of 3.3. GA4 recorded 425 Organic Search sessions landing on it.

Body Parts Vocabulary A To Z

The body parts vocabulary guide recorded 494 clicks and 126,831 impressions at an average position of 7.0. The query “body part that starts with j” recorded 23 clicks and 911 impressions at an average position of 2.0.

79 Ways To Say Goodbye In English

The goodbye guide recorded 629 clicks and 152,063 impressions at an average position of 7.3. GA4 recorded 519 Organic Search sessions landing on it.

WH Questions, Silent Letters And Jokes

The overview of 7 WH questions recorded 197 clicks and 78,553 impressions at an average position of 2.9. The silent letters list recorded 52 clicks and 20,232 impressions, and the jokes page recorded 54 clicks and 7,288 impressions.

Greeting Replies And Landscape Vocabulary

The advanced phrases page for replying to greetings recorded 71 clicks and 40,303 impressions at an average position of 6.0. The landscape vocabulary guide recorded 47 clicks and 4,970 impressions.

Client Growth Report

Google Search Console performance report for Zoundslike showing clicks, impressions, CTR and average position, 1 Nov 2025 to 28 Feb 2026
Google Analytics 4 chart of Organic Search sessions for Zoundslike, 1 Nov 2025 to 28 Feb 2026

Keyword Movement

Search Console top queries table for Zoundslike with average position, clicks and impressions, 1 Nov 2025 to 28 Feb 2026

Results & Impact

Between 1 Nov 2025 and 28 Feb 2026, the Zoundslike site recorded 2,622 clicks and 1,466,116 impressions in Google Search.
2,622
clicks from Google Search
1,466,116
impressions in Google Search
6.2
average position across all queries
3,004
GA4 Organic Search sessions
34
GA4 sessions from AI tools
7,341
impressions of question-style queries

AI Search Visibility

Guides open with a short definition or direct answer, followed by examples, so a passage can be lifted on its own. Visits from AI tools are counted in GA4 from each tool’s own domain. AI answers vary between runs, so no single answer is a reliable measure.
7,341
impressions of question-style queries, across 653 different queries
34
GA4 sessions from AI tools
VISITS FROM AI TOOLS
ChatGPT 23
Perplexity 10
Gemini 1
Whether Zoundslike is cited inside AI answers has not been verified; the figures above count visits only. AI crawler access (robots.txt): robots.txt returns a 404, so no AI crawler is blocked; no sitemap is referenced.

Want your guides to be the answer learners find first?

Syndell builds topical authority around the questions your audience asks. Talk to us about SEO and AI visibility for your content site.
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FAQs

What is the difference between homophones and homonyms?
Homophones are words that sound the same but have different meanings and often different spellings, like “to” and “two”. Homonyms share spelling and sound but differ in meaning, like “bat”. A guide that separates them with examples answers the question in one place for learners.The query “what is the difference between homophones and homonyms” recorded 397 impressions between 1 Nov 2025 and 28 Feb 2026, at an average position of 3.9.
What are the 7 WH questions in English?
The seven WH questions are who, what, where, when, why, which and how, with “how” counted alongside them even though it starts with H. Learners use them to ask for information. A short overview that lists each word with an example sentence makes them easy to learn.The query “what are the 7 wh questions” recorded 150 impressions between 1 Nov 2025 and 28 Feb 2026, and the overview page recorded 197 clicks.
How do you say goodbye in English without sounding repetitive?
Learners can vary their goodbyes by situation: “see you later” or “take care” for friends, “have a good day” for colleagues, and “it was nice meeting you” after a first meeting. A numbered list of phrases grouped by tone helps learners pick the right one quickly.The goodbye guide recorded 629 clicks and 152,063 impressions between 1 Nov 2025 and 28 Feb 2026, and the query “how to say goodbye without saying goodbye” recorded 100 impressions.
Do learners search for English vocabulary in other languages?
Yes. Learners often type vocabulary questions in their own language, such as Spanish or French, when they want the English word. Tracking those queries shows which guides serve learners outside English-speaking markets, so they are kept in reporting rather than filtered out.The query “parte del cuerpo con j” recorded 11 clicks and 5,001 impressions between 1 Nov 2025 and 28 Feb 2026, at an average position of 1.3.
Does AI search send visits to a vocabulary site?
It can. GA4 records visits from AI tools when a user clicks through from them, but a visit does not prove a guide was quoted in an answer. Citation inside AI answers needs a separate check, and answers change between runs.GA4 recorded 34 sessions from AI tools between 1 Nov 2025 and 28 Feb 2026: ChatGPT 23, Perplexity 10 and Gemini 1.

Ready to turn your guides into the page learners choose?

Book a free call and we will review which of your topics can earn the answer position.
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