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SEO and AI Visibility Case Study
Internal Communications Consultancy: 58,793 Impressions and 480 Page-One Queries
An Australian internal communications consultancy that sells EVP and workplace wellbeing work earned 58,793 Google impressions and 480 queries on page one between 28 Oct 2025 and 27 Oct 2026.
58,793
impressions in Google Search
480
queries with an average position in the top 10
41
sessions from AI tools
1,483
different queries recorded
Project Snapshot
CLIENT
Corporate Crayon
INDUSTRY
Communications consultancy (B2B)
LOCATION
Mosman, New South Wales, Australia
REPORTING PERIOD
28 Oct 2025 to 27 Oct 2026
SCOPE
Service page SEO, thought leadership content, question-style content for AI answers, technical checks and AI visibility
The Challenge
Buyers of internal communications consulting rarely type a company name first. They ask who offers a service, how to measure an employee value proposition or what a wellbeing assessment covers. A consultancy needs service pages that answer those questions in a few clear lines. Without them, the buyer meets a competitor first.
1,483
different queries recorded in Search Console
232
queries with an average position in the top 3
139
question-style queries with impressions
Sound familiar? People already search for your service by name, but they do not find a page that answers their question.
The Strategy
01
Turn each consulting service into a page buyers can quote
Internal communications, EVP and wellbeing each get a dedicated page. Each page opens with a direct description of the service and who it is for.
02
Write for Australian organisations by name
Pages use Australian spelling and say Australia where it matters. Buyers in corporate, government and not-for-profit teams see their own market.
03
Answer EVP questions in the thinking library
Articles on measuring EVP success and on AI in internal communications cover questions a buyer asks before they hire. Each article gives a short answer before the detail.
04
Group questions under clear headings
Question-style headings let a search engine or AI tool lift one answer at a time. This suits queries such as who offers a service to financial firms.
05
Check crawler access and page structure
We reviewed robots.txt and the sitemap so search engines and AI tools can reach every service page. Headings and page titles follow the same pattern across the site.
The Execution
Internal communications consultancy page for Australia
The internal communications consultancy Australia page recorded 18 clicks and 3,717 impressions at an average position of 17.2. The query “internal communications consultancy” earned 28 impressions at an average position of 2.9.
Employee value proposition consulting page
The employee value proposition consulting page recorded 10 clicks and 4,332 impressions at an average position of 14.2. The query “evp consultant” earned 724 impressions at an average position of 9.6, and “employee value proposition consulting” earned 633 impressions at an average position of 9.9.
Workplace wellbeing assessment page
The employee workplace wellbeing assessment page recorded 8 clicks and 1,807 impressions at an average position of 24.8. The query “workplace wellbeing assessment” earned 908 impressions and 1 click.
Thinking library articles on EVP and AI
The article on measuring EVP success recorded 12 clicks and 2,327 impressions at an average position of 10.5. The article on AI and internal communications strategy recorded 7 clicks and 2,248 impressions at an average position of 16.4.
Question-style queries for AI answers
The site earned 2,728 impressions across 139 question-style queries. “Who offers internal communications consulting for financial firms” earned 230 impressions at an average position of 6.7.
Client Growth Report
Keyword Movement
Results & Impact
Between 28 Oct 2025 and 27 Oct 2026 the Corporate Crayon website earned 58,793 Google impressions and 480 queries with an average position in the top 10.
58,793
impressions in Google Search
480
queries with an average position in the top 10
41
GA4 sessions from AI tools
517
clicks from Google Search
18.5
average position in Google Search
968
GA4 organic sessions
AI Search Visibility
Service pages and articles open with a direct answer and keep each question under its own heading, so one block can be quoted without the rest. This helps a buyer who asks an AI tool who offers a service. AI answers vary between runs, so these figures show visits and not citations.
2,728
impressions of question-style queries, across 139 different queries
41
GA4 sessions from AI tools
VISITS FROM AI TOOLS
ChatGPT 31
Claude 4
Gemini 3
Perplexity 3
Want your consulting pages found by the buyers who ask?
Syndell builds answer-ready service pages and AI visibility for B2B firms in Australia. Tell us which service you want buyers to find.
Measure an EVP through employee surveys on pay, culture and growth, candidate acceptance rates, regretted turnover and the share of hires who cite the proposition. Review the results every quarter against the promises on your careers site. Pair the numbers with exit interview themes to see where the promise falls short.The question “how to measure employee value proposition” earned 291 impressions at an average position of 10.7 over 28 Oct 2025 to 27 Oct 2026.
Look for a consultancy that has worked in regulated settings, can explain how it handles approvals and compliance review, and shows examples of employee change messaging. Ask about team size, sectors served and how it measures message reach. A short written scope helps you compare providers fairly.That question earned 230 impressions at an average position of 6.7 in this case study, between 28 Oct 2025 and 27 Oct 2026.
Lead the careers page with the three or four promises employees confirm, back each with a real story or number and use plain headings. Show benefits, development and culture in separate sections. Link to open roles from every section so candidates act while the message is fresh.That question earned 112 impressions at an average position of 5.8 over 28 Oct 2025 to 27 Oct 2026.
A workplace wellbeing assessment usually reviews workload, support from managers, safety, flexibility and sense of belonging. It collects staff views through a survey or interviews and reports themes with suggested actions. Results help leaders decide where to invest before they launch a wellbeing program.The workplace wellbeing assessment page recorded 1,807 impressions and 8 clicks, and the query “workplace wellbeing assessment” earned 908 impressions, between 28 Oct 2025 and 27 Oct 2026.
Expect a clear communication strategy, an audit of current channels, defined audiences and messages, a plan for leaders and managers, and a way to measure results. The consultancy should adapt to your sector and size, and give you tools your team can keep using.The internal communications consultancy Australia page recorded 3,717 impressions and 18 clicks over 28 Oct 2025 to 27 Oct 2026.
Yes, they can. AI tools sometimes link to sources when they answer questions about a service, and readers who click arrive as referral visits. Direct answers under clear headings make a page easier to reference, though no tool promises to cite any site.GA4 recorded 41 sessions from AI tools for this site over 28 Oct 2025 to 27 Oct 2026, with ChatGPT at 31 sessions.
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