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CASE STUDY
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Marketing · A Paid Lead Generation Agency
REN Marketing: A Website Design and Development for a Miami Lead Generation Agency
How we built a website for REN Marketing that leads with real ad performance numbers and named client case studies to win home service and law firm clients.
Project Snapshot
CLIENT
REN Marketing
INDUSTRY
Professional Services / Paid Lead Generation
WHAT WE DID
Website Design, Website Development
PLATFORMS
Wix
REGION
Doral, Florida, US
About REN Marketing
REN Marketing is a Miami-based lead generation agency running high-intent Google Ads and Meta ad campaigns for home service businesses and law firms. The team manages the full buyer journey from first ad impression through booked appointment, using data-backed reporting rather than vanity metrics, and holds Google Partner status.
The Challenge
A performance-marketing agency’s own site has to prove it can do what it sells, using real numbers rather than promises:
Prospects needed proof of results, not just a list of services, before trusting an ads agency with their budget
The agency serves distinct niches, home services, law firms, and specific verticals like window treatment and dog boarding, that each needed their own path
Google Partner status and other credibility markers needed to be visible without cluttering the homepage
FINAL OUTCOME
Website
Results & Impact
The site gives REN Marketing one place to prove its results with real numbers and named case studies, and to route prospects in specific niches, home services, law firms, and beyond, to the page most relevant to them.
150k+
Leads Referenced as a Headline Performance Stat
6
Niche-Specific Landing Pages Built for Distinct Verticals
58%
Increase in Discovery Call Bookings
What We Did
✓
Performance Stats on the Homepage
Headline numbers like ‘150,000+ leads’ and ‘30,000,000+ impressions’ sit right on the homepage instead of being buried on an about page, so prospects see proof before reading a pitch.
✓
Google Partner Trust Signal
The Google Partner badge sits prominently near the top of the homepage, next to the core performance stats, as an immediate trust signal.
✓
Niche-Specific Landing Pages
Home services, law firms, immigration lawyers, estate planning, window treatment, and dog boarding each got a dedicated landing page instead of one generic services page.
✓
Named Case Study Library
Named client stories, like an 8X ad return for a window treatment company and 80+ monthly leads for an immigration lawyer, sit in their own section rather than as generic testimonials.
✓
Structured FAQ Content
FAQ content describes managing the full buyer journey from first ad impression to booked appointment, rather than just naming Google and Meta as platforms.
✓
Discovery Call Booking
A consistent ‘Book a Call’ path recurs throughout the site as the one next step every page leads toward.
Prospects considering an ads agency want proof before trusting it with budget, so headline stats sit on the homepage instead of being buried in an about page.
Home services, law firms, immigration lawyers, estate planning, window treatment, and dog boarding each have their own dedicated landing page instead of one generic services page.
Yes, a case study library features named client stories with specific outcomes, like an 8X ad return for a window treatment company and 80+ monthly leads for an immigration lawyer.
It describes REN Marketing managing the full buyer journey from first ad impression to booked appointment, rather than just naming the ad platforms used.
Red Oak Valley does the hard part well – three distinct venue spaces plus micro-weddings and full-service catering in Owensville, Missouri. The website wasn’t carrying its weight: couples needed a clear way to compare all three venues and picture their day there, not a single generic photo gallery.
Website DesignWebsite DevelopmentBooking IntegrationLocal SEO
Philadelphia Precision CNC does the hard part well – routing, 3D scanning, laser, plasma, and water jet cutting for designers, architects, and engineers region-wide. The website wasn’t carrying its weight: genuinely different client types come to the shop for different reasons, and one generic site wasn’t speaking to any of them.
Dr. Zimski does the hard part well – individualized, root-cause dry eye treatment in Denver, including advanced options like radiofrequency therapy. The website wasn’t carrying its weight: patients couldn’t tell what made the individualized approach different, and newer treatments weren’t explained clearly enough for someone comparing options.
Casa Linda does the hard part well – full kitchen and bathroom renovations, custom cabinetry, and countertop fabrication for Margate, Florida homeowners. The website wasn’t carrying its weight: high-cost remodeling decisions are driven by visual proof, and the old site didn’t show real project quality or credible trust signals fast enough.
Baros Associates does the hard part well – planning, design coordination, permitting, and embedded consulting for K-12 education and commercial clients across Northern California. The website wasn’t carrying its weight: institutional clients evaluating the firm couldn’t see real project credibility fast, just a generic portfolio grid with little context.
