Baros Associates: A Website Development Built for a Commercial Architecture Firm
How we designed and built a website that clearly presents Baros Associates’ technical expertise across K-12 and commercial architecture services.
Project Snapshot
CLIENT
Baros Associates Inc.
INDUSTRY
Professional Services / Commercial Architecture
WHAT WE DID
Website Design, Website Development
PLATFORMS
Wix
REGION
Northern California
About Baros Associates
Baros Associates is a Northern California architecture and consulting firm led by Krista Roston, AIA, providing services for K–12 education and commercial projects. The firm supports clients through planning, design coordination, permitting, and construction, and also offers embedded consulting, staff augmentation, and surge capacity as an extension of client project teams.
The Challenge
An architecture firm’s website has to communicate genuine technical depth to a specific, sophisticated audience – school districts, agencies, and other firms evaluating a potential partner. A few problems needed solving:
The firm’s services span a wide range of technical categories (pre-design, architectural design, and firm support), and visitors needed a clear way to understand the full scope without feeling overwhelmed
Credentials and licensing needed to be visible and specific, since clients vetting an architecture partner are evaluating real technical qualifications, not general reputation
The firm’s flexible engagement model – including embedded consulting and staff augmentation, not just full project delivery – is a genuine differentiator, but only if a visitor understands it’s an option at all
FINAL OUTCOME
Website
Results & Impact
Baros Associates now has a website that clearly organizes a genuinely wide range of technical services and presents real, specific credentials to a sophisticated professional audience – helping the firm be understood quickly by school districts, agencies, and other firms evaluating a potential partner.
2x
increase in RFP submissions
36%
increase in average time on site
20%
increase in agency inquiries
What We Did
✓
Structured Service Categories
Services organized into three clear areas (Pre-Design, Architectural Services, Firm Support), each with a detailed breakdown, so visitors can navigate technical offerings without confusion
✓
Credentials-Forward Team Section
Krista Roston’s license, certifications, and background presented clearly, building immediate credibility with a technically sophisticated audience
✓
Flexible Engagement Model Explained
Clear messaging around embedded consulting and staff augmentation options, not just traditional full-project engagements
Syndell organized the firm’s services into three clear categories, Pre-Design, Architectural Services, and Firm Support, each with a detailed breakdown, so visitors can navigate a wide range of technical offerings without feeling overwhelmed.
Syndell built a credentials forward team section presenting Krista Roston’s license, certifications, and background clearly, giving school districts, agencies, and other firms real technical qualifications to evaluate rather than general reputation claims.
Yes. Syndell built clear messaging around the firm’s flexible engagement model, including embedded consulting and staff augmentation, so visitors understand these are real options and not just traditional full project engagements.
Baros Associates provides architecture and consulting services for K through 12 education and commercial projects, supporting clients through planning, design coordination, permitting, and construction.
Baros Associates works with school districts, agencies, and other firms evaluating a potential architecture and consulting partner for K-12 and commercial projects.
Yes. Syndell designs and builds websites for architecture and professional services firms that need to present technical services and credentials clearly to a sophisticated audience. Contact Syndell to talk through your project.
Give Your Expertise the Website It Deserves
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