Philadelphia Precision CNC: A Website Design and Development For a Custom Fabrication Shop
How we designed and built a website that speaks clearly to designers, architects, contractors, and other very different clients – and turns inquiries into quote requests.
Project Snapshot
CLIENT
Philadelphia Precision CNC
INDUSTRY
Manufacturing / Custom CNC Fabrication
WHAT WE DID
Website Design, Website Development
PLATFORMS
Wix
REGION
Philadelphia, PA
About Philadelphia Precision CNC
Philadelphia Precision CNC is a custom fabrication shop offering CNC routing, 3D scanning, laser and plasma cutting, water jet cutting, and design services out of Philadelphia, serving designers, contractors, architects, makers, engineers, and interior designers across the region and beyond.
The Challenge
A custom fabrication shop serves genuinely different types of clients with different needs, which makes a single generic website a poor fit. A few problems needed solving:
Designers, architects, contractors, and makers all come to the shop for different reasons, and the site needed to speak to each without forcing everyone through the same generic messaging
A wide range of technical capabilities (routing, laser/plasma cutting, water jet, 3D scanning) needed to be presented clearly enough for a non-technical visitor to understand what’s actually possible
Getting a project quoted needed to be simple – a visitor with a project in mind shouldn’t have to guess how to start that conversation
FINAL OUTCOME
Website
Results & Impact
Philadelphia Precision CNC now has a website that speaks directly to each type of client it serves, presents its full range of technical capabilities clearly, and gives visitors a simple way to request a quote – turning a genuinely varied client base into a coherent, navigable site experience.
26%
increase in quote requests
30%
increase in average time on site
2x
increase in portfolio engagement
What We Did
✓
Client-Type Pages
Dedicated pages for designers, contractors, architects, and makers, each speaking directly to that audience’s specific needs
✓
Service-Specific Pages
Clear breakdowns of each capability (CNC routing, 3D scanning, laser/plasma cutting, water jet, design) so visitors understand exactly what’s offered
✓
Simple Quote Request Flow
A straightforward “Get Started” path for visitors to submit project details and receive a quote, without back-and-forth emails just to get started
✓
Work Gallery
A visual showcase of completed projects across categories like historic replication, interiors, event production, and prototyping
Syndell built dedicated client type pages for designers, contractors, architects, and makers, each speaking directly to that audience’s specific needs instead of forcing everyone through the same generic messaging.
Syndell built service specific pages with clear breakdowns of each capability, CNC routing, 3D scanning, laser and plasma cutting, water jet cutting, and design services, so a non-technical visitor understands exactly what’s possible.
Syndell built a straightforward Get Started quote request flow, letting visitors submit project details and receive a quote without back and forth emails just to get started.
Yes. Syndell built a work gallery showcasing completed projects across categories like historic replication, interiors, event production, and prototyping.
Yes. Syndell designs and builds websites for fabrication and manufacturing businesses that serve multiple types of clients and need clear service pages and a simple quote request process. Contact Syndell to talk through your project.
Let's Simplify Your Quote Process
Show us your business and we’ll map out a site that turns more visitors into real quote requests.
REN Marketing runs Google and Meta ad campaigns that generate leads for home service businesses and law firms. Its own website had to prove that with real numbers, named case studies, and a clear path for each niche.
Website DesignWebsite DevelopmentUI/UX DesignCase Study Pages
150k+Leads Referenced as a Headline Performance Stat
6Niche-Specific Landing Pages Built for Distinct Verticals
58%Increase in Discovery Call Bookings
Red Oak Valley
Hospitality / Wedding & Event Venue
Red Oak Valley does the hard part well – three distinct venue spaces plus micro-weddings and full-service catering in Owensville, Missouri. The website wasn’t carrying its weight: couples needed a clear way to compare all three venues and picture their day there, not a single generic photo gallery.
Website DesignWebsite DevelopmentBooking IntegrationLocal SEO
Dr. Zimski does the hard part well – individualized, root-cause dry eye treatment in Denver, including advanced options like radiofrequency therapy. The website wasn’t carrying its weight: patients couldn’t tell what made the individualized approach different, and newer treatments weren’t explained clearly enough for someone comparing options.
Casa Linda does the hard part well – full kitchen and bathroom renovations, custom cabinetry, and countertop fabrication for Margate, Florida homeowners. The website wasn’t carrying its weight: high-cost remodeling decisions are driven by visual proof, and the old site didn’t show real project quality or credible trust signals fast enough.
Baros Associates does the hard part well – planning, design coordination, permitting, and embedded consulting for K-12 education and commercial clients across Northern California. The website wasn’t carrying its weight: institutional clients evaluating the firm couldn’t see real project credibility fast, just a generic portfolio grid with little context.
