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Home » Case Studies » Kayme
CASE STUDY
/
eCommerce · A Migrating From Magento to a Shopify

Kayme: Migrating From Magento to a Shopify Platform That Scales

How we moved Kayme off Magento onto Shopify, automated shipping file generation, and built a custom preorder and store credit system around how Kayme actually releases products.
p200845 website mockup

Project Snapshot

CLIENT
Kayme
INDUSTRY
eCommerce / Fashion
WHAT WE DID
Magento to Shopify Migration, Custom App Development, Shipping Automation
PLATFORMS
Shopify
REGION
Japan, Singapore, Global
TECH STACK
Shopify, Node js, Preact, React, Liquid, Cloudflare Workers
Abstract light gray outline illustration accompanying the case study overview section

About Kayme

Kayme is a fashion brand selling apparel through a direct-to-consumer online store, with a release pattern built around structured product drops rather than continuous, always-in-stock inventory.
Kayme branding mockup
Kayme website in a desktop browser window
Kayme logo

The Challenge

Kayme was making genuinely good products, but running on a platform that couldn’t keep up with the business. A few specific problems needed solving:
The store was built on Magento, and every attempt to scale, however modest, seemed to invite a fresh problem
Orders headed to the shipping company had to be manually formatted by the customer service team, one by one, taking time that could have gone toward helping customers instead
Kayme’s release pattern – structured product drops rather than standard, always-available inventory – needed more structure than a default ecommerce setup could offer

Our Approach

01

Evaluate What Already Exists Before Building Anything Custom

Rather than assuming a full custom build was needed, we first mapped Kayme’s requirements against Shopify’s existing app ecosystem – POS, email marketing, preorder tools – and reserved custom development for the specific places those tools genuinely fell short.
02

Work Backward From the Shipping Company's Exact Requirements

The shipping problem wasn’t solved with a generic export feature. We started from the precise file format the shipping company actually required and built automation to match that format exactly, rather than building something generic and hoping it was close enough.
03

Treat POS, Inventory, and Shipping as One System, Not Three

Rather than integrating each piece separately, the three were designed to operate as a single coherent flow from the start – which is what made it possible for something like automated birthday store credit to run on its own, without a person triggering it.
04

Decide What Deserves Automation and What Still Needs a Person

Not every process should run itself. Recurring, rules-based tasks like birthday credit were automated, while the parts of the customer relationship that benefit from a human touch were left for the team to handle directly.
FINAL OUTCOME

Website

kayme website screen 1
kayme website screen 2

Results & Impact

The migration brought sales up by a good margin, made day-to-day management genuinely manageable instead of threatening to fall apart at scale, and – most importantly – let customers find the item they want and get it to their door without unnecessary friction. A good brand is no longer being held back by the machinery underneath it.

37k+

CUSTOMERS ON FILE

2.5k+

PRODUCTS IN CATALOG

10k+

ORDERS (PAST YEAR)

Core Features Delivered

✓
check mark

Shopify Migration

Moved off Magento onto Shopify, built on the Admin GraphQL and Storefront APIs
✓
check mark

Structured Preorder System

Supports Kayme’s specific release-drop pattern, letting customers commit to items ahead of restock
✓
check mark

Custom Size Charts

Tailored sizing information displayed directly on product pages
✓
check mark

Store Credit System

Custom logic for how credit is earned and spent, including automated birthday credit
✓
check mark

Customer Account Extension

Lets customers view their orders and store credit directly, without contacting support
✓
check mark

Automated Shipping File Generation

Auto-generates order files in the exact format the shipping company requires, connected to Sumtracker inventory and POS

FAQs

Why Did Kayme Move Off Magento?
Magento had become a constant headache to manage, and every attempt to scale, however modest, tended to invite fresh problems.
What Does Shopify's Admin GraphQL API and Storefront API Have to Do with This Migration?
They were evaluated to see how much of Kayme’s needs could be met through Shopify’s existing app ecosystem rather than custom-built from scratch.
How Does the Shipping Automation Work?
The backend now generates order files in the exact format the shipping company requires, automatically, instead of the CS team formatting each order by hand.
What Is Sumtracker Used for in This Setup?
Sumtracker manages inventory and is connected into the same flow as POS and shipping, so stock stays accurate across channels.
How Does Kayme's Store Credit System Work?
It runs on its own logic for how credit is earned and used, including automated processes like birthday store credit.
Can Customers See Their Orders and Store Credit Without Contacting Support?
Yes, a Customer Account extension gives them that visibility directly.
Does Kayme Still Use Shopify POS?
Yes, POS is connected into the same backend flow as inventory and shipping.
Can Syndell Build Something Similar for Another Ecommerce Brand Stuck on an Outgrown Platform?
Yes, this kind of migration and backend automation work applies to any store outgrowing its current platform.

Is Your Platform Holding Your Brand Back?

If scaling keeps creating new problems instead of solving old ones, let’s talk about what a migration could look like for your business.
Get a Quote

Our Success Stories

View All Success Stories

Dollar Blinds

eCommerce / Home Improvement
Dollar Blinds does the hard part well – precision, made-to-measure window shades built to each customer’s exact specifications. The checkout wasn’t carrying its weight: Shopify’s native cart had no concept of configuration-based pricing, and multi-panel products couldn’t be split, priced, or mirrored correctly for a real order.
Custom Checkout EngineeringDynamic Pricing SystemServerless API DevelopmentThird-Party App Integration
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4Custom Systems Engineered
2Native Shopify Limitations Solved
4+Checkout Reliability Fixes Shipped

Little West

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Little West does the hard part well – cold-pressed juice from West Coast produce, bottled within 48 hours of harvest, with a Farmlink Project partnership. The website wasn’t carrying its weight: “fresh” is an overused, easily-doubted claim in this category, and the old site gave nothing concrete to back it up.
Website DesignWebsite DevelopmentBrand StorytellingConversion OptimizationSEO
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56%Increase in Subscription Signups
21%Reduction in Subscription Cancellations
30%Increase in Repeat Purchase Rate

Rollen

eCommerce / Luxury Jewelry
Rollen does the hard part well – ethically sourced fine jewelry and a full lab-grown diamond line across rings, earrings, and a men’s collection. The website wasn’t carrying its weight: jewelry buyers expect to touch a piece before buying, and the old site gave no real reason to trust a purchase sight unseen.
Website DesignWebsite DevelopmentCatalog NavigationSEO
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26%increase in conversion rate
32%increase in gift collection page views
36%increase in average order value

Business & Pleasure Co.

eCommerce / Luxury Home & Outdoor Furniture
Business & Pleasure Co. does the hard part well – premium beach and outdoor furniture, including a Jenni Kayne collaboration, sold to retail and trade buyers. The website wasn’t carrying its weight: some products offered 200+ fabric combinations, leaving customers with decision overload instead of a confident choice.
Website DesignWebsite DevelopmentB2B/B2C SegmentationSEO
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31%increase in conversion rate
29%increase in trade account signups
20%reduction in bounce rate on variant pages

Enwolt

eCommerce / Electric Mobility
Enwolt does the hard part well – an authorized EU distributor of ENGWE and VARUN e-bikes, with free shipping and a one-year warranty. The website wasn’t carrying its weight: customers had real unanswered questions on legality, range, and charging, and Enwolt needed its own credibility independent of the manufacturer names.
Website DesignWebsite DevelopmentSEOConversion Optimization
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36%Increase in Add-To-Cart Rate
32%Increase in Average Order Value
20%Reduction in Cart Abandonment
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