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Home » Case Studies » House Nine
CASE STUDY
/
Health & Wellness · A Portland Wellness Studio

House Nine: A Website Design and Development For a Portland Wellness Studio

How we designed and built a website that speaks directly to House Nine’s audience of burned-out, busy professionals seeking real relief.
p200866 website mockup

Project Snapshot

CLIENT
House Nine
INDUSTRY
Health & Wellness / Massage & Holistic Studio
WHAT WE DID
Website Design, Website Development
PLATFORMS
Squarespace
REGION
Portland, OR (SE Hawthorne)
Abstract light gray outline illustration accompanying the case study overview section

About House Nine

House Nine is a wellness studio in Portland, Oregon, offering massage therapy, holistic skincare, mindful nutrition counseling, herbal tea service, and wellness workshops, with a specific focus on helping busy professionals recover from chronic stress and tension.
House Nine branding mockup
House Nine website in a desktop browser window
House Nine logo

The Challenge

A wellness studio competing in a crowded massage-and-spa market needs a genuinely distinct voice to stand out, not just a services list. A few problems needed solving:
House Nine’s actual audience is specific – busy professionals managing chronic tension, not a general spa customer – and the site needed to speak directly to that person rather than generic wellness language
With several distinct offerings, the site needed to present them as one cohesive philosophy, not a scattered menu
Time-pressed professionals needed a simple, fast way to book, since a complicated booking process works against the exact audience the studio serves
FINAL OUTCOME

Website

house-nine website screen 1
house-nine website screen 2

Results & Impact

House Nine now has a website that speaks to its actual audience, busy professionals managing chronic tension, rather than generic wellness language, ties four distinct services together under one wellness philosophy, and gives a time-pressed client base a fast, simple way to book.

41%

Increase in Online Bookings

30%

Increase in Corporate Wellness Inquiries

1.5x

Reduction in No-Show Rate

What We Did

✓
check mark

Service-Specific Pages

Dedicated pages for massage therapy, holistic skincare, mindful eating, and herbal tea culture, tied together under one wellness philosophy
✓
check mark

Corporate Wellness Program Page

Dedicated content for the studio’s workplace wellness offering, reaching a B2B audience alongside individual clients
✓
check mark

Integrated Online Booking

A fast, simple booking path suited to a time-pressed client base

FAQs

How Does the Website Speak to House Nine's Specific Audience?
Syndell built the site around House Nine’s actual audience, busy professionals managing chronic tension, rather than generic wellness language aimed at a broad spa customer.
How Does the Website Present House Nine's Different Services as One Cohesive Brand?
Syndell built dedicated service specific pages for massage therapy, holistic skincare, mindful eating, and herbal tea culture, tying them together under one wellness philosophy instead of presenting them as a scattered menu.
Does the Website Offer Anything for Workplace Wellness?
Yes. Syndell built a dedicated corporate wellness program page reaching a B2B audience of employers alongside House Nine’s individual clients.
How Easy Is It to Book an Appointment on the House Nine Website?
Syndell built a fast, simple integrated booking path suited to a time pressed client base, since a complicated booking process works against the exact audience House Nine serves.
What Services Does House Nine Offer?
House Nine offers massage therapy, holistic skincare, mindful nutrition counseling, herbal tea service, and wellness workshops.
What Platform Was the House Nine Website Built On?
The website was designed and developed on Squarespace.
Where Is House Nine Located?
House Nine is a wellness studio in the SE Hawthorne area of Portland, Oregon.
Can Syndell Build a Similar Audience-Focused Website for My Wellness or Health Business?
Yes. Syndell designs and builds websites for wellness and health businesses that need to speak directly to a specific audience and offer fast, low friction booking. Contact Syndell to talk through your project.

Give Your Studio a Voice That Actually Stands Out

Share your studio’s story and see how a distinct, stress-focused site could bring in more busy professionals.
Get a Quote

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30%Increase in Booking Inquiries
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Commercial Construction / Restoration
Built Nation does the hard part well – restoration, renovation, and construction for retail centers, multifamily housing, and government facilities across nine market segments. The website wasn’t carrying its weight: institutional buyers need real proof of project scale, and the old site offered only a general capability claim.
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40%Increase in Project Inquiries
28%Increase in Average Time on Site
36%Increase in Qualified Lead Submissions
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