HigherWill: A Website Design and Development For a Leadership Speaker
How we designed and built a website that turns HigherWill’s bestselling book, awards, and original research into a clear case for booking a keynote.
Project Snapshot
CLIENT
HigherWill
INDUSTRY
Professional Speaking / Leadership Coaching
WHAT WE DID
Website Design, Website Development
PLATFORMS
Squarespace
REGION
London, England, United Kingdom
About HigherWill
HigherWill is a leadership and organizational culture brand offering keynote talks, leadership programs, and team-building services grounded in the Consciousness State Transitions (CST) framework, original research published on Cambridge Open Engage. The brand includes the #1 international bestselling book Beyond Potential and has been recognized with multiple industry awards for leadership innovation.
The Challenge
A speaker’s website has one real job: turning a meeting planner’s first visit into a booking inquiry, and that depends entirely on credibility landing fast. A few problems needed solving:
With genuinely strong credentials, the site needed to present all of it clearly without feeling like a cluttered list of accolades
The underlying framework (CST) is genuinely research-backed and published through Cambridge, but that only helps if a corporate buyer can understand its practical value without an academic background
Four distinct offerings needed clear differentiation so the right buyer could find the right starting point
FINAL OUTCOME
Website
Results & Impact
HigherWill now has a website that presents genuinely strong credentials – a bestselling book, real industry awards, published academic research – clearly enough for a meeting planner to grasp quickly, with a clear path from first visit to booking inquiry.
30%
Increase in Booking Inquiries
38%
Increase in Average Time on Site
50%
Increase in Newsletter Signups
What We Did
✓
Credibility-First Structure
Bestseller status, awards, and published research presented prominently and clearly, building authority within seconds of arrival
✓
Accessible Research Explainer
The CST framework translated into language a corporate buyer can understand and see the practical value in, without requiring an academic background
✓
Booking Pathway
A clear, direct path for meeting planners and organizations to inquire about a keynote engagement
Syndell built a credibility first structure presenting bestseller status, industry awards, and published research prominently, so a meeting planner grasps HigherWill’s authority within seconds of arriving on the site.
Syndell built an accessible research explainer translating the Consciousness State Transitions framework into language a corporate buyer can understand, showing its practical value without requiring an academic background.
Syndell built a clear, direct booking pathway for meeting planners and organizations to inquire about a keynote engagement without hunting for contact information.
HigherWill is known for the number one international bestselling book Beyond Potential, original research published on Cambridge Open Engage, and multiple industry awards for leadership innovation.
Yes. Syndell designs and builds websites for speakers, coaches, and thought leaders who need their credentials, research, and offerings to read clearly to a corporate buyer. Contact Syndell to talk through your project.
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