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Key Difference Between: Product Design and UX Design
There’s a lot to debate on UX design and product design. Some say there’s minimal distinction between the two, while others argue that they’re totally different jobs with different priorities.
It can be tough to decide which camp to join, but it’s important to remember that UX and product design are important facets of the design world. They both have their own strengths and weaknesses, and it’s up to each individual designer to decide which one they’re better suited for.
At the end of the day, both UX and product design are important parts of the design world, and it’s up to each designer to decide which one they want to focus on.
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There are some key similarities between product design and UX design, but they are two distinct roles.
The main difference between product design and UX design is their different approaches to processes, thinking, and priorities.
Product designers tend to focus on the big picture and developing innovative solutions to problems. In contrast, UX designers are more concerned with the details of how users interact with products and ensuring that those interactions are positive and productive.
Here’s the guide that will tell the exact meaning of UX design and product design so you’ll never get confused between these two roles again.
What is UX Design?
UX, or User Experience design, builds products that aim to offer a great experience to users.
The design process focuses on the entire journey of acquiring and using the product, which encompasses different aspects of design, branding, function, and usability.
UX designers are always thinking about how users will interact with a product and whether or not they will find it useful. They also want to design something that is both visually appealing and practical.
By constantly asking questions and considering all of these factors, UX designers are able to create products that users will love.
What is Product Design?
Product design is the process of creating a product from start to finish, which includes everything from conducting market research to recognizing issues, making the product, and bringing comprehensive solutions.
Other associated activities may include designing packaging, developing marketing materials, and training customer service representatives.
Product designers solve real-world issues by making products that are easy to use. To do this, they must consider various essential product features, which will result in a successful design and marketing strategy.
UX Designer vs. Product Designer: Understanding Both Concepts
UX design and product design are two distinct approaches that require different ways of thinking, processes, and priorities.
UX design focuses on improving the user’s experience and interaction with the product, while product design is more concerned with making sure the product functions well with the customer experience in mind.
Let’s break down both terms in more detail below.
ONE: What Does a UX Designer Do?
UX or user experience design is about ensuring a user has a positive and memorable experience when using a website or app.
It’s not just about making the website or app look good but also ensuring that all aspects of the product – from usability to design to branding to functionality – work together seamlessly.
UX designer is to help businesses offer the best user experience. UX designer is responsible for-
- Conducting tests and research to improve customer experience
- Creating prototypes for new products, websites, and features can help simplify the design process
- Improving navigation to enhance user experience
- Analyzing customer feedback and website data can help identify areas where navigation can be improved
- communicate potential designs and ideas to improve product usability
- Combining interface design concepts with digital design
Creating products with excellent user experience has become more important than ever in today’s business landscape.
Many businesses are offering products with similar features that solve the same problem.
This is why creating products that users prefer over the competition has become a top priority. The only way to achieve this goal is by offering an outstanding UX.
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TWO: What Does a Product Designer Do?
Product design is the term used for the process of creating a product, from its initial conception to the final product.
In the past, product design was most commonly associated with physical products like furniture and manufactured goods.
However, in recent years the term has become increasingly associated with digital products like software and apps.
The product design process is an essential part of any business, regardless of the product type. This process includes various vital tasks such as market research, identifying problems, developing the product, and brainstorming possible solutions. Product design is a comprehensive process that requires careful planning and execution to succeed.
Product Designer do the following things –
- Conducting extensive research on market trends and user behavior to identify market opportunities and generate product ideas
- Creating and executing product design strategy while managing the design team and communicating goals, requirements, and deadlines to stakeholders
- Monitoring the product post-release and updating it as needed to ensure a positive ROI
- Collecting and applying customer feedback to improve products
Prioritizing product design is essential to communicate the meaning and value of your product to the consumer. In the past, products were seen as a means to an end.
Today, however, products carry more meaning and value than ever before. Focusing on product design ensures that your consumers get the most out of your product.
Product design is important because it encompasses all three aspects of what makes a successful and appealing product – quality, functionality, and aesthetic appeal.
By improving these criteria, you will improve sales and secure customer satisfaction.
THREE: The Difference Between UX Design and Product Design
UX design and product design are very different, yet they share many functional similarities.
UX design focuses on the specific aspects of product usage, while the latter has a more generalized approach, including more elements.
UX design is about the user and what they need, while product design pays more attention to what the business requires. Product designers must be more aware of business needs to ensure the final product meets them.
On the other hand, UX designers only worry about designing a product’s visual aspects and making sure it’s interactive, so it’s easy to use.
As a product designer, you must consider how the product’s design will fit your business goals. But as a UX designer, your main focus is on coming up with creative solutions to different usability problems that users might have.
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- Design Method
UX design is all about making the user experience more enjoyable for those who interact with your product.
A large part of what UX designers do includes writing out user scenarios and developing patterns of interaction. They also create prototypes of the product interface and user testing methods (including email surveys and A/B testing) to see how users react to and interact with it.
All of this helps them to make necessary changes and enhancements so that users have a better time using the product.
Product design is mainly concerned with making the product aesthetically pleasing and giving it the proper functionality.
Designers must also find ways to make the product stand out in the market and develop strategies to show users how the product can solve their problems.
Both UX and product design demand excellent designing and problem-solving skills, but there are a few key distinctions between the skill sets of each.
As a UX designer, your responsibilities will be more design-specific, but when you take on the role of product designer, you’ll need superior decision-making skills and business foresight.
UX designers also need more experience with prototyping tools, while product designers require skills such as UI design, visual design, and user research.
UX design is centered around user needs and experience; therefore, It addresses questions like:
- How will a product or a feature benefit the user?
- What can be done to make the product more user-friendly?
- Do customers like this product?
Product design means how well the customer connects to the product while keeping in mind the business’s future goals and answering questions like:
- Is the product in line with the company’s short-term and long-term goals?
- How can we make the product more affordable?
- What will the product look like in the next few years?
How Does UI Design Fit Into the Picture?
UI design is the starting point for any product development. User interface design focuses on the visual and interactive elements of the product, like buttons, typography, icons, color schemes, spacing, and responsive design.
The goal of visual guidance is to lead the user through an intuitive product interface that doesn’t require too much thought. This means transferring business visual assets to the product’s interface while ensuring the design is attractive and consistent.
The user experience of your product is much more important than its appearance. Even if you have the most beautiful-looking product, users will be turned off if it’s challenging to use.
For example, if your website is hard to navigate or users have trouble completing an intended task, they won’t be happy with your product.
That’s where UX design comes in – to create a product that looks good and offers a great user experience. UI design is about creating visually appealing concepts, while UX focuses on how the concept actually works.
A user-friendly product is essential, but it’s not the only thing you must consider when designing your product. You also have to ensure that it meets the needs of both the users and the business. That’s where product design comes in.
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Obviously, UI design, UX design, and product design work together to ensure the success of a product.
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Many people mix up the terms product design and UX design – but it’s important to understand the distinction between the two in order to refine your comprehension of the overall field.
UX design encompasses the user’s experience with a product or service, while product design focuses on creating physical products.
However, both fields require understanding how users interact with and experience products.
If you’re looking for the best design professionals to design commercial services and applications, get in touch with a User Experience design agency that can help you with both UI and UX design. We offer mobile app design services – so don’t hesitate to contact us today!
At Syndell, we pride ourselves in having a team of UI/UX designers who are experienced and experts in their field and dedicated to their work as though it were their product. If you’re looking to hire a UI/UX designer with these qualities, please don’t hesitate to get in touch with us!
What are your thoughts on the difference between Product design and UX design? I would love to hear your opinion in the comments section of this blog. You can also send me an email if you would like to be featured in my next blog!