Recently, the AI-generated content tool has created a buzz worldwide. But what is it all about? Why is it so talked about? Is it worth Using? Will Digital Marketing get a boost by using it? Would SEO benefit from using it? How will ChatGPT affect SEO? Will Google consider our content created using this AI tool?
Well, dozens of questions shoot up when someone talks about this AI tool, ChatGPT. But many questions remain vague, especially regarding using it for content creation and boosting traffic.
This blog will take you through various aspects of what it is all about, its pros and cons, and whether it is worth giving a shot, especially for a Digital marketing agency. You will also learn how to use ChatGPT for SEO.
Let’s first take a look at how much it has been searched for in the United States –
Source – Google Trends
What is ChatGPT? When Was It Introduced?
ChatGPT (Chat Generative Pre-training Transformer) is a chatbot launched on November 20, 2022, by San Francisco-based OpenAI, the creator of DALL·E 2 and Whisper. It was built on top of OpenAI’s GPT-3.5 and fine-tuned using supervised learning and reinforcement learning techniques.
ChatGPT was quick to attract everyones’ attention for its detailed responses and articulate answers across all domains of knowledge.
By December 2022, it reportedly had New York Label it as “the best artificial intelligence chatbot ever released to the general public”. Samantha Lock, The Guardian, noted that it could generate “impressively detailed” and “human-like” text. Elon Musk wrote, “ChatGPT is scary good. We are not far from dangerously strong AI”.
Musk paused OpenAI’s access to a Twitter database pending a better understanding of OpenAI’s plans, stating that “OpenAI was started as open-source and non-profit. But, unfortunately, neither is still true.” Musk co-founded OpenAI in 2015, in part to address existential risk from artificial intelligence, but had resigned in 2018.
After its release, OpenAI was reportedly valued at $29 billion.
It reported on January 3, 2023, that Microsoft Bing is planning to add optional ChatGPT functionality into its public search engine, most probably by March 2023.
What can ChatGPT Do and Can't Do? ChatGPT Capabilities and Limitations
ChatGPT is based on the GPT (Generative Pre-training Transformer) architecture and has been fine-tuned on a large dataset of conversational data.
ChatGPT Has The Following Capabilities:
1. It can write and debug computer programs with ease.
2. It can compose music, teleplays, fairy tales, and essays for students.
3. It can Answer questions in the most human-like text in response.
4. It can be used for summarization and dialogue generation.
5. It can write song lyrics and poetries.
6. It can be used to learn about various domains such as customer service, technical support, news, and more.
7. Businesses that operate in multiple languages can use ChatGPT to use the chatbot to respond in different languages because it offers multilingual support.
8. Everyone can receive unique recommendations and responses from ChatGPT. Thanks to its extensive training database, the chatbot can comprehend erratic human input and produce initial responses to what a customer has previously said.
ChatGPT Has The Following Limitations:
1. One significant flaw was noted to be its uneven factual accuracy.
2. Although ChatGPT is a language model trained on a large body of text data, it is incapable
of thinking and behaving like a human being and sometimes lacks common sense understanding.
3. Although ChatGPT is a language model, it cannot understand the underlying meaning and context of the text it produces.
4. ChatGPT may be biased due to the training data, like any other machine learning model. If it is trained on such data, it may therefore produce inaccurate or misleading information.
5. It has privacy issues because it has access to much private information, and there are questions about how that information is used and stored.
6. ChatGPT is capable of producing text that is grammatically correct but isn’t meaningful or makes sense.
7. ChatGPT is only partially aware of events after 2021, so it can’t give you the latest updates
ChatGPT for SEO
You are now aware of the capabilities and drawbacks a ChatGPT has to offer. However, you might still have a question in your head at this point. Can ChatGPT be used for SEO and digital marketing services or not? How will ChatGPT affect SEO? How to use ChatGPT for SEO?
Don’t worry; We’ll cover ChatGPT’s advantages and disadvantages in SEO and how to use ChatGPT here.
1. Benefits of ChatGPT in SEO
Identify and offer Relevant Keywords
ChatGPT makes conducting keyword research simple and quick. Simply enter a few target keywords you want to rank for, and wait for a list of related keywords to load. The benefit is that it ensures healthy competition and provides a list of keywords based on the most recent search results.
Grammatical Mistakes and Spelling Checks
Using ChatGPT can be quite beneficial if you are into writing by becoming your writing assistant, as it can enhance your writing style and quality. You need to follow the suggestion it provides. It can auto-correct your spelling and grammatical mistakes.
AI-Powered Customer Support
Besides giving content-based suggestions, it can perform other tasks 24/7 like any other customer service, such as paraphrasing texts, summarising content, translating content, and Answering queries.
ChatGPT, a large language model, can generate text similar to human-written content, which can be used to improve SEO and marketing efforts by creating engaging and relevant content with the right keywords and phrases. It can save publishers time by creating customized content, satisfying user intent, collecting metadata, and optimizing websites for search engines. In addition, GTP-3 can create a very high content volume at a reasonable quality level for a low price.
Create Product Descriptions
GPT-3 can help e-commerce websites generate a large number of detailed and engaging product descriptions quickly. This can improve search results, increase conversions, and free up time for other marketing tasks.
ChatGPT can guide you on how to do certain things with its code for you to follow for SEO. It also can write programming codes for certain tasks.
For example –
Blog Outline Creation
ChatGPT, as a language model, can assist in generating ideas and creating blog outlines. It can also generate a blog post’s headings, subheadings, and bullet points. It can also generate sentences and paragraphs, but it would require editing and revising to make it sound like a human-written text.
Any writer would generally struggle to find topics to write content on. ChatGPT is just why here; it can do the tedious research and analysis for you quite well, saving you time. In addition, it can give a bunch of ideas to start writing your content.
Creation of Meta Descriptions
Digital marketing companies and SEOs can use ChatGPT to generate meta descriptions for products and services, which can help improve visibility on websites and online directories. This approach is in line with Google’s guidelines and can help improve a website’s overall visibility and searchability.
Are you looking for SEO Services for your business to boost visibility in Google SERP?
2. Drawbacks of ChatGPT in SEO
Missing Latest Events
ChatGPT, an autoregressive language model, does not have the capability to access or provide information on current or latest events after 2021. This means that a content writer using ChatGPT to generate content may not have access to the most recent information on events. This could potentially lead to inaccuracies or outdated information in the generated content.
Therefore, it’s important to be aware of the model’s limitations and verify any information generated, especially if it’s related to events after 2021.
Biased Content Suggestion
ChatGPT, while powerful, cannot fully replace human intelligence and may not always provide accurate information. Additionally, the model may be biased based on the dataset it was trained on. As a result, its generated content may lack the depth and perspective necessary to be high-quality and unique. Therefore, it should be used with caution and attentiveness, and any information generated by the model should be verified for accuracy.
Content Created by ChatGPT Can be Identified
Google algorithms can now detect AI-generated content using its algorithms and can make out if the content is spammy. This is especially important with the “Helpful Content Update” rollout. If detected, it can negatively impact SEO.
To avoid this, it’s important to understand that ChatGPT and other AI-based technologies should be used as assistants and facilitators rather than substitutes for human intelligence. However, combining ChatGPT’s capabilities with human intelligence can save time and increase effectiveness.
Google is always updating its algorithms to provide users with accurate and high-quality information. It also provides examples of activities that it considers to be automatically generated content.
Tips on how to use ChatGPT for SEO and Content Writing
1. ChatGPT’s main intention is to provide information on which a user can save time in research and analysis. So it’s worth using ChatGPT for content writing and letting it do the research task for you.
2. Conduct keyword research using various SEO tools, and use ChatGPT prompts for content writing and to generate ideas for similar keywords but remember to verify their relevancy.
3. AI can be a great tool for preparing a content outline. Based on the content outline, you can create a draft of your article, ensuring you have your input into the content too. Remember, content is meant to make sense to a reader; it’s specially written for a reader. So just keyword stuffing wouldn’t benefit you in any way.
4. By asking specific questions in the chat, users can generate detailed and accurate content that can be used to formulate the body of their text. This makes ChatGPT a valuable tool for writers, researchers, and content creators looking to quickly and easily generate high-quality content.
5. Before publishing the content, check if you have given credit to all the information taken from other websites and have thoroughly reviewed the content for the latest updates, especially because ChatGPT is not updated after 2021.
6. Finally, you need to follow SEO best practices before publishing it. Make sure your title tags and meta descriptions are appropriate. Ensure you use the appropriate internal links, content structure, and schema markup when necessary. You will succeed if you stick to these best practices.
Still, Confused if you should be using an AI tool like ChatGPT for your content? Would it be beneficial, or will it counter back?
Final Take on ChatGPT
Now that we have reached this conclusion, it is clear that ChatGPT SEO uses are beneficial to use, but we also need to be aware that the development of AI tools is to speed up and improve the efficiency of laborious human tasks.
The goal of ChatGPT, as implied elsewhere, is to conveniently provide information and research details to people in one location rather than requiring them to visit numerous websites.
All SEO beginners will find it useful for creating Schema markups, learning the fundamentals, and getting a better sense of how their tasks should flow and what problems they should be trying to solve.
However, it still needs to be thoroughly reviewed by a writer because the content’s main goal is to provide the user with original and not plagiarised information. Being an AI tool, it is based on data it has been trained on; its intent might not meet our content intent, which a human can easily make out. Google prefers quality over quantity, so emphasize the latter. This is a rule that all content writers must follow.
Our digital marketing specialists at Syndell are available to answer any questions regarding the most recent AI tool, ChatGPT. Get in touch with us to help with digital marketing, SEO, and SMM services for your company.
ChatGPT is a pre-trained language model developed by OpenAI. It uses a deep neural network to generate human-like text based on a given prompt or input.
Yes, ChatGPT can generate meta tags and descriptions for websites, improving the website’s search engine rankings.
ChatGPT can be trained to generate optimized content for specific keywords, improving the website’s search engine rankings.
ChatGPT can be used to generate high-quality and unique content that can be used to attract backlinks from other websites.
Yes, ChatGPT can be trained to generate content in different languages if the training data is provided in that language.
ChatGPT can generate product descriptions, reviews, and other types of content for e-commerce websites, which can improve the website’s search engine rankings.
Yes, ChatGPT can generate high-quality, engaging content for social media platforms.