truHealthNow is a modern primary and urgent care provider operating 8 locations across Maryland and Virginia, offering same-day primary care, urgent care, virtual care, occupational health, and immigration physicals under one network.
The Challenge
truHealthNow was expanding across multiple locations in Maryland and Virginia, with several care lines and an existing patient system already in place. That growth put pressure on the site to hold everything together without becoming unmanageable as new locations and services were added.
Primary, urgent, and virtual care each needed their own booking logic, alongside occupational health and immigration physicals as separate service lines
Each of the 8 Maryland and Virginia locations needed its own page and booking path, without patients landing in the wrong flow
Patients already in care needed a straightforward way to reach their ongoing records and appointments through the existing patient portal
Patients needed to check coverage and understand pricing before booking, not after arriving for a visit
FINAL OUTCOME
Website
Results & Impact
truHealthNow now has one site that carries all 8 locations and every care line, from same-day primary and urgent visits to virtual care, occupational health, and immigration physicals, without patients having to figure out which system to use for which type of care. Existing patients move into the athenahealth portal directly from the site, and new patients can check insurance coverage and pricing before they ever book, rather than finding out at the visit. As the practice adds locations or services, the underlying structure is built to extend rather than requiring a rebuild each time.
39%
increase in online bookings
42%
reduction in phone-based scheduling load
46%
increase in returning-patient portal usage
Core Features Delivered
✓
Service-Line Booking Paths
Built out the site’s service-line structure, Primary Care, Urgent Care, Virtual Care, Occupational Health, and Immigration Physicals, each with its own booking path.
✓
Location Pages & Directory
Implemented location pages and a locations directory covering all 8 Maryland and Virginia sites.
✓
Routed Booking Flows
Connected booking flows to the correct destinations per service line, including a separate scheduler for virtual visits.
Syndell developed the website, including the booking flows for each service line, the multi-location structure, and the patient portal integration, working from a design provided by the client.
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