Ocean Orthodontics is a specialist orthodontic practice serving families on Queensland’s Sunshine Coast since 2003, led by Dr. Shabier Shaboodien, a registered specialist orthodontist with dual qualifications in Paediatric Dentistry and Orthodontics. The practice offers Invisalign, traditional braces, and Angel Aligners across two locations, with treatment priced by length and complexity rather than by the type of braces chosen.
The Challenge
Orthodontic treatment is a high-cost, often years-long decision, and most practices make patients call or visit just to find out what it will cost. A few problems needed solving:
Ocean Orthodontics prices treatment differently than most competitors – by complexity and length rather than by braces type – but that model only works as a selling point if visitors actually understand and trust it
Parents evaluating orthodontic care for a child have fundamentally different questions than an adult considering treatment for themselves, and both needed to find clear answers
With real patient transformations to show, the site needed a way to present them as credible proof, not just a generic photo gallery
FINAL OUTCOME
Website
Results & Impact
Ocean Orthodontics now has a website that makes its most genuine differentiators – transparent, complexity-based pricing and real patient outcomes – the center of the patient experience, rather than facts buried behind a phone call. Parents and adult patients alike can find answers specific to their situation, and referring dentists have their own clear path into the practice.
50%
increase in consultation bookings
40%
increase in referral form submissions
48%
reduction in pricing-related calls
What We Did
✓
Transparent Pricing Pages
Clear explanation of the practice’s tiered, complexity-based pricing model, addressing cost hesitation directly instead of hiding it behind a “call for pricing” wall
✓
Real Patient Case Studies
Before-and-after transformations presented with specific details (main concern, treatment plan, treatment length) rather than generic photo pairs
✓
Dedicated Children's Treatment Content
An extensive FAQ track addressing early evaluation, treatment timing, and common parent concerns, separate from general patient FAQs
✓
Multi-Location Navigation
Clear, separate information for the Maroochydore and Warana practices, including hours, contact details, and directions for each
✓
Dentist Referral Pathway
A distinct flow for referring dentists, treated as a separate audience from direct patients rather than folded into general site content
✓
Extensive FAQ System
A large, well-organized FAQ covering treatment cost, treatment types, the patient journey, and children’s treatment specifically
Ocean Orthodontics prices treatment by complexity and length rather than by the type of braces a patient chooses. Syndell built dedicated pricing pages that explain this model clearly, so visitors understand and trust it instead of having to call or visit just to find out what treatment costs.
Syndell built real patient case study pages that pair before and after photos with specific details like the main concern, the treatment plan, and the treatment length, rather than a generic photo gallery.
Yes. Syndell built a dedicated children’s treatment content track with its own extensive FAQ section covering early evaluation, treatment timing, and common parent concerns, kept separate from the general patient FAQs since parents and adult patients have different questions.
Syndell built multi location navigation with clear, separate information for the Maroochydore and Warana practices, including hours, contact details, and directions for each.
Yes. Syndell built a distinct referral pathway for dentists referring patients to Ocean Orthodontics, treated as its own audience rather than folded into general site content.
Ocean Orthodontics offers Invisalign, traditional braces, and Angel Aligners across its Maroochydore and Warana locations on Queensland’s Sunshine Coast.
Yes. Syndell designs and builds websites for healthcare and specialist practices that need to present pricing, patient outcomes, and multiple audiences like referring providers clearly. Contact Syndell to talk through your project.
A website that turns your best differentiators into your strongest sales pitch.
If what makes your practice different isn’t coming through clearly online, let’s fix that.
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