Whether you’re a startup or a small business, you should know the benefits of SEO and use SEO to get your site on the first page of Google because that’s where all the traffic is. In this SEO guide, we’ll walk through the basics of SEO, so you can start bringing visitors to your site by the boatload.  


What is SEO?

What is SEO

SEO is the process of optimizing your website so that search engines like Google will be eager to list it near the top of their search results and get more organic traffic from them.


SEO is an effective and affordable form of marketing that has grown over the years by leaps and bounds. SEO uses the internet to promote a website, a brand, or a product so more people can discover it online through search engines like Google, Yahoo, Bing, and more.


Search engine optimization involves utilizing strategies about the search engines that bring your website more visitors and clients. Organic SEO is one of these strategies, while Pay Per Click advertising / PPC is part of a broader concept called search engine marketing (SEM).


How Does SEO Works?

Seo for beginners is complex. These days there’s Google, the primary way people access information on the internet. It knows almost everything – fortunately for us, it indexes the entirety of the web, which means if you need to find out anything, Google has all the answers you could ever ask for at your fingertips. How does it work? Well, all search engines have a unique program that scans websites and turns them into small pieces of data called tokens. Then you can use those tokens to figure out things about other websites on the internet!


The internet is one big series of servers connected. When you type something into Google and press enter, the data will be sent to all the different servers so that it can find what pages you want information on. Now once your page is on a series of these servers, there are many ways in which Google determines how your page will end up ranked – here are some of the ones that we’ve noticed.


  • On Page: On-page ranking is only related to the number of keywords and relevant search phrases on a webpage.
  • Off Page: These metrics are measured by Google to measure how valuable a web page is.
  • Technical: Web pages are ranked by algorithms that assess site-wide factors. The overall performance of the site is measured, not individual pages.


Above, you’ve read about what makes a site searchable in the first place. But – what about optimizing it? Essentially, optimization is all about great content.


The quality of the content uploaded to your website will determine the likelihood of ranking highly on a search engine’s results. Therefore, this content should be designed in a way that hammers home what your business is about to your prospective customers while providing the search engines with all of the keywords, title tags, meta descriptions, and internal links they need to accurately understand what your business is and what users who visit the site are looking for.


On-page SEO & off-page SEO

The terms on-page and off-page SEO divides the SEO activities based on the website’s performance.


On-page SEO is everything you can do on your website – from optimizing content to marking it up with code.

On-page SEO Includes:

  •  Keyword research
  •  Content Utilization
  •  Title tag Utilization
  •  Page performance Utilization
  •  Internal linking

The goal of search engine optimization is to provide search engines with both the content they need and a user experience that makes it much easier for them to make sense of what the web page is about.


Off-page SEO is mostly about getting quality backlinks to show search engines that your website has authority and value. Link building may involve techniques like:

  •  Email outreach
  •  Guest postings
  •  Broken link building

Off-page SEO is also closely connected to other areas of online, such as branding and social media, which can empower your brand appeal by fostering trust and authority with customers, bolstering the impact of your website.


Black hat SEO & white hat SEO

In Westerns, black hats were worn by bad guys, and good guys wore white caps.

Black hat SEO & white hat SEO

Black Hat SEO

Black hat SEO sounds like a fantastic new superhero, but it’s not. This is a set of unethical (and usually spammy) practices to improve the rankings of a website. The problem with using these techniques is that search engines will most probably penalize and ban the site over time for using them.


White Hat SEO

White hat SEO is a long-term strategy that focuses on creating helpful content for your users and sticking to the rules of regular search engine optimization. This method pays off in the long run by having a website that ranks high based on users’ search queries.


While there are many pros to using “white hat” link-building techniques, like creating great content, there are also experts who believe buying links is an excellent practice.


Why is Everyone Adapting to SEO?

Why is Everyone Adapting to SEO

SEO is how search engines like Google determine which site deserves to rank highly for specific terms or queries. Without the techniques used by modern SEO, it would be too simple to manipulate the system with bots and likely would be taken advantage of by larger companies with an endless budget. However, modern SEO allows for A fairer playing field; it reduces the chances that people can manipulate the results.


As such, every site deserves its current rating. If your content is valuable and appeals to your visitors, then you’re much more likely to be at the top of search results than if you have a website that collects dust. Simplicity is vital here: start by focusing on the end-user or client and prioritizing content relevant to their needs. This is where SEO comes in – it works best when you keep things as simple and user-friendly as possible.


Search Engine Optimization or SEO is considered the most cost-effective way of dramatically increasing website traffic while ensuring you don’t waste your budget buying expensive advertising space. However, this method involves writing content – think blog posts and web pages! In the next half of this blog, we’ll evaluate how SEO Writing can help increase your website’s search rankings.


What is SEO Writing?

SEO writing is an SEO marketing technique used to help increase search engine rankings and website traffic. Search engine optimization writers’ strategies are used to implement keywords and phrases relevant to your service, which makes a difference for users, potential clients, and the company. Some standard and effective techniques include creating top 10 lists or articles about growing a particular plant. The goal is to create content that provides value to those visiting your site while also incorporating the keywords that you think will help with SEO ranking.


The undivided truth is that your content matters the most. The content you provide must be engaging and valuable because otherwise, there’s no point. Your website needs to answer questions or include information that will satisfy the queries of your target customers or audience! As SEO writers, it’s our job to look at a set of keywords and deduce what people might want to know.


Here are the types of SEO writing

Navigational – The user is searching for a particular website.
Informational – Users are looking for information on a specific topic/area.
Transactional – Users want to buy a service or product.


What are Keywords?

In our experience through working with many clients, we have learned that when using Google to search for specific terms or phrases, the engine will provide suggestions based on the domain authority of that site as well as SEO and backlinking presence.


When people use search engines, the results are shown in a list (or, as some call them – SERPs) based on variables such as the terms used to search and how well SEO was implemented.


Ranking higher on Google allows your company to accumulate more market share from those who only click results from the first page of Google.


Types of Keywords

Keyword choice, stemming from the understanding of how search engine algorithms work and how they can parse results according to user intent, is a vital part of SEO and the subject that many individuals who have an interest in the science choose to focus on to try and raise their websites’ (or their clients’) rankings.


Let’s look at the difference between Long and Short Tail Keywords.


Short Tail Keywords

A short tail keyword is a single word that is usually 1 to 3 words at once. They work well to attract the most significant number of organic visitors to your blog – and something any blogger should want! However, it can be challenging to find them as they aren’t usually used often in many locations on the web, which also makes competition fierce to rank high with them.


Long Tail Keywords

A long tail keyword is a phrase with over three words but shorter than 10. According to research done by TImothy Adkins on longtail keywords, most internet users tend to search for terms between 3 and 8 words which means they are more specific and often have a greater conversion rate than generic single-word keyword searches.


How To Get Keywords for SEO?

When it comes to SEO (search engine optimization), you will have a better chance of ranking for the keywords you want if you use search volume information in conjunction with keyword tools to find related but not competitive words.


If you’re new to SEO, finding the right keywords may be tricky. Thankfully there are a lot of practical applications out there that can give insight into what is trending online and make your content more noticeable to its audience. The top three apps we recommend at the moment are:


(1) Google Keyword Planner: In the past, Google developed some great applications to assist people with their SEO. Keyword Planner is very much the same as it pairs words together and suggests other phrases which have been searched for previously.


(2) Google Trends: Another great application from Google that works very similar to Keyword Planner. This application allows you to search Google and input chosen keyword phrases to see how much traffic they’ve gotten.


How Long Will It Take to Get the Benefits of SEO?

SEO results grow over time; therefore, the more time passes, the better the results you will see. Industry standards suggest that most companies will say it will take 4-6 months to start seeing any positive results when working with an SEO company. It would be fair to expect a reputable SEO company that such an agency should at least be able to double at least the amount of traffic your website would likely otherwise receive if there were no changes made outside of this collaboration.


What are Backlinks in SEO?

What are Backlinks in SEO

A backlink is a referral of sorts and is also known as ‘inbound links’ or ‘incoming links.’ In this context, a backlink is an incoming hyperlink linked to your website, which then acts as an indicator to search engines (i.e., Google) of the credibility of the content found on your site.


Backlinks are like a foundation of your business as they keep it supported, founded, and “based.” Links will all be the key to helping anything you do online stay up and running smoothly, especially when it comes to Google since they are one of the traditional leaders of the industry – so new search engine algorithms will follow their practices until something else is created to take their place (if ever). Ideally, you want backlinks from trustworthy, high-quality websites with an excellent reputation so they do not negatively impact any progress that has been made thus far in your firm’s success.


Even though it’s essentially considered the oldest method for Google to track and index websites today, it’s still used in many ways and forms. Although building backlinks can be time consuming and a fair bit more complicated than some other aspects of SEO work, when making your website’s authority and contributing factors to its jurisdiction, having backlinks from sites with high domain trust is extremely important.


What is Local SEO?

Local SEO is optimizing an online presence so that customers from the local area will find you first when a search term relevant to what your business does comes up when they are using a search engine such as Google. For example, suppose you have a computer shop. In that case, you might want to make sure that when someone searches for computer shops or some variant of the phrase in your location, this means you will show up on the first page or within the top three slots due to their location and thus be able to appear higher than competitors in other nearby locations.


Suppose your business website is not getting the traffic that you had expected. In that case, we highly recommend looking more closely at your business keywords to determine if it is an issue with the placement of keywords on your page or if the problem might be with your Local SEO. Businesses are highly focused primarily on their local area in terms of offering their goods and services, so it would benefit them first to make sure that they’re optimizing for Local SEO as well as for regular SEO best practices.


How To Boost SEO?

How To Boost SEO?

We will now look a bit extra at some ways to Boost SEO.

(1) Outbound Links: Making links to other sites is a great way to increase your traffic, but you need to be sure you’re linking to credible sources, especially when quoting data-related topics. Data from outside sources can detract from the credibility of your content.


(2) Explainer Video: Making a video that demonstrates your company’s product or business is a great idea. By uploading it to youtube and embedding it on your website, you will ensure that someone who may have shared the product online on a social media platform ends up sharing it again because of their love for the video; more people would then view you.


(3) Header Tags: When it comes to the flow of an article, incorporating images is essential. It will keep your readers – as well as yourself- engaged with the topic at hand. Images don’t just break things up for the reader, but for you too and guide you through something you are writing about.


(4) A Professional Website: Although having header tags, writing regular content, and the like may well drive some traffic to your website, the bottom line is that you need to have a professional website with an intuitive interface that your users will spend time on.


Final Words…


To keep up with the competition, many companies have started focusing on SEO. We’ll be looking closer at some of the basics involved with SEO and take a more in-depth look at exactly how important it is to have a presence on the internet. We’ve covered some of the basics related to SEO and how to get the most out of your website’s traffic. We’ve shown you what SEO stands for and how it can help your website succeed in becoming more well-known in the online world. To ensure that you don’t miss any further helpful tips on this subject, please take a gander at our website for seo services.