- According to Statista, we can expect that mobile app revenue will exceed $526 billion in 2023 and will reach $614 billion by 2025.
- The global app market is expected to generate US$490.80 billion in revenue in 2023.
- In 2022, there were roughly 235 million downloads of mobile apps.
Top 15 Mobile App Trends to look forward to in 2023
1.On-demand mobile apps
On-demand mobile apps are a highly profitable part of the application world’s future. Uber Eats, Teleflora, Uber, Angi, Wag, and many others are just a few examples of the on-demand apps examples that are revolutionizing how we access goods and services in a variety of sectors, including logistics, transportation, food and grocery delivery, lodging, and more.
These apps can be leveraged to provide users with a range of features for convenience and flexibility, from notifications and live tracking to multiple payment options, customer support, reviews, ratings, and even cancellation options. On-demand apps have truly revolutionized the way we live, making life easier and more efficient than ever before.
On-demand app development can take your business to heights, accessible to your target audience helping you with your branding and revenues.
2.Artificial Intelligence (AI) & Machine Learning (ML)
Artificial Intelligence and Machine Learning are transforming mobile app development, enabling personalized search, chatbot interactions, and app authentication. AI analyzes user data to offer personalized recommendations in areas such as music streaming and news feeds.
Expect to see more AI features added to mobile apps as a result of the platforms’ meteoric rise, like ChatGPT, stable diffusion, and mid-journey.
With features like speech recognition, language processing, navigation, and predictive analysis, AI in mobile app development boosts productivity and gets rid of manual errors. This has the potential to boost productivity by over 40 percent, according to Accenture.
Companies of all sizes are harnessing the power of AI and ML to create engaging, personalized user experiences in their mobile apps.
3.IoT
The Internet of Things (IoT) has evolved from a passing fad to an integral component of our daily life. This technology is being employed by multinational corporations to transform how objects are used and viewed.
IoT is making it simpler than ever to control the environment around us by integrating various apps, devices, and their functionalities into a single unified system. IoT has advanced significantly with the development of gadgets like Google Home and Echo, which enable users to turn on lights with simply a voice command.
The Internet of Things (IoT) is without a doubt the future of mobile app development as businesses work to provide seamless and effective end-user experiences.
4.5G
The new buzzword in the mobile app development world is 5G. And while it has been around for a while, its full potential is only now being realized.
Businesses are using 5G to transform the development and use of mobile apps. Video streaming applications are now able to operate more smoothly and at greater resolutions thanks to 5G’s quicker speeds and improved performance.
Additionally, it enables developers to incorporate cutting-edge features without affecting the functionality of the app, such as immersive augmented reality (AR) and virtual reality (VR) experiences, enhanced live streaming, and enhanced cloud capabilities. 5G is the key to unlocking the potential of mobile apps and making our wildest dreams come true.
5.M-Commerce
With the rise of mobile commerce (m-commerce), an increasing number of sales are now taking place on consumers’ phones. This new development is one of the most important trends in app development today, as it has drastically shifted lifestyles due to the pandemic.
Consumers are now relying on their mobile phones for communication, education, and shopping, and e-commerce companies have had to rapidly adapt to mCommerce or risk losing out on customers. This is only the beginning; with ongoing innovations in technology, the scope of m-commerce will soon offer features that were previously unimaginable.
6.Predictive Analytics
It has been around for quite some time now. Companies use this technology to recommend products, movies, services, etc., to end-users based on their past habits, personalizing their recommendations.
But, there is much more this technology can do. Global companies are utilizing it to optimize the app development process and enhance user experience, reducing the development time drastically.
Predictive Analytics is proving to be a valuable tool for companies to provide personalized and engaging experiences to their customers.
7.Progressive Web Apps & Instant Apps
The popularity of instant apps and Progressive Web Apps has skyrocketed in recent times. Instant apps provide end-users with the opportunity to check out the app before downloading and installing it on their smartphones, while the Progressive Web App framework uses advanced technology to create an app-like experience that is distinct from web pages or native apps.
Not only do they have low internet dependency and occupy little space on phones, but they also load faster than other apps. As these two apps continue to enhance user experience and engagement, they are sure to become even more popular in the coming years.
8.Augmented Reality & Virtual Reality
By utilizing AR and VR, brands are revolutionizing the way users experience their products. Instead of guessing how something might look on them, people can now virtually try on clothes and see how they look – without ever leaving their homes.
Companies are also leveraging this technology to let users virtually try on furniture, make-up products, and more. As we move into 2023, the potential of AR and VR will continue to revolutionize mobile app development, providing users with experiences that couldn’t have been imagined just a few years ago.
9.Wearable Devices
Wearable app integration is the way of the future. Wearable devices are designed to be worn on the body and are connected to your smartphone or other connected devices through the internet.
These devices offer innovative features such as hands-free monitoring, data security, task accuracy, readability, and much more. Wearable apps are user-centric and provide personalized experiences, offering optimal performance and versatility.
10.Apps for foldable devices
In 2023, foldable devices are revolutionizing the way apps are developed, making mobile app companies take into account foldable devices when developing apps. These innovative devices offer end-users an immersive experience with features like multi-windows that allow users to multitask and larger screens for video streaming apps.
However, this poses a challenge for app developers to ensure that apps run flawlessly and seamlessly on foldable devices. Companies must ensure their apps are designed to take advantage of new foldable devices, allowing users to make the most of their device’s larger screen and multitasking capabilities.
By doing so, companies can stay ahead of the curve and enjoy the benefits of the foldable device revolution.
11.Beacon Technology
Beacons are the latest innovation in location technology, referring to tiny wireless transmitters that use low-energy Bluetooth technology to send signals to smart devices in the vicinity. Retail businesses have been quick to capitalize on this revolutionary technology, utilizing it to send real-time alerts based on location.
Companies are also leveraging beacons to gain insight into consumer buying patterns and shopping behavior, thus, drastically changing the way people navigate. With such a wide range of applications, it is no surprise that beacon technology is rapidly gaining traction.
12.Cross-Platform Apps or Super Apps
Gone are the days when mobile app companies used to run on the model of one app-one purpose. Now, with the emergence of Cross-platform Apps, dubbed as ‘super apps‘, users are able to get a one-stop platform for all their needs in one single place.
Not only does this make multitasking easier for them, but it also helps companies in cross-selling and increasing their revenue. Moreover, the convenience these super apps offers is unparalleled and is surely going to be the top trend of 2023.
So, if you haven’t already, it is time to join the bandwagon and make the most out of this amazing trend.
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13.Low-Code App Development
Companies often struggle with limited resources and time to develop sophisticated mobile apps. Low-code app development is here to help! Now, businesses can design and develop mobile apps without prior coding experience.
This new technology allows for a simpler, faster, and more cost-effective app creation process. Companies will be able to take advantage of this technology and become successful in the coming years.
Low-code app development is the perfect solution for businesses that want to create mobile apps quickly and easily. It’s a great way to reduce complexity and get the most out of your app development efforts.
14.Mobile app security
With the rising prevalence of mobile applications, businesses are becoming increasingly aware of the importance of mobile app security. As a result, more and more companies are investing in cybersecurity and digital security to ensure their data is protected and secure, as well as to improve the productivity of their mobile applications.
With the growing demand for mobile security, there is a huge opportunity for mobile app development companies to capitalize on this trend in 2023. Investing in digital security can provide businesses with data protection, information privacy, and enhanced productivity – all of which are essential elements to a successful mobile app.
15.Accelerated Mobile Pages
The objective of Accelerated Mobile Pages (AMPs) is to drastically reduce web page load times and make them more user-friendly. With their ability to eliminate redundant code, AMPs are a must-have for mobile app development companies. Not only do these pages improve user experience, but they can also make low-quality apps obsolete in the near future.
The entertainment industry has already embraced AMPs for their ability to increase time spent on site. With benefits such as lower bounce rates, compatibility across all browsers, and improved SEO, AMPs are sure to be a hit. By leveraging this innovative technology, businesses can enjoy a better user experience, improved search engine rankings, and better engagement with consumers.
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FAQs
The most recent trends in mobile app design and development must always be kept in mind by developers. They need to be aware of the cutting-edge technology, rules, and regulations that go along with creating a profitable mobile app in order to compete effectively.
The list is much wider than you might think. Simple user interfaces for mobile app design, AMP, virtual reality, chatbots, on-demand services, 5G technology, network slicing, and many other topics are undoubtedly going to become increasingly popular.
Businesses should concentrate on developing an intuitive and user-friendly experience while also using cutting-edge technologies if they want their mobile app to be as successful as possible. The correct people must be targeted with a strong mobile marketing strategy, and app store optimization is essential.
Privacy and security will be examined more and more as mobile apps collect and analyze more sensitive and private data.
Developers will need to give data protection first priority and implement robust security measures in order to maintain user confidence and compliance with privacy standards.
