Social media marketing has been a recent development in the market. Social networking has so far turned brand awareness strategy on its head. With the older, outbound marketing strategies, you send messages out to customers, and no communication is directly reciprocated. However, there are many benefits of social media marketing. On social media, customers and businesses can communicate one-on-one in an open forum or customer interaction platform. Facebook and Twitter are two of the most popular ways for businesses to strategically promote their brand online. It’s vital to understand despite all the technological changes that have occurred. One thing has remained the same – images still speak volumes. Why? Because we’re visual beings! We can connect with what we’re looking at and attach more details about it if we have a clear image of its appearance. And that is just one of many examples of how an effective business solution using content marketing will increase social media presence among its audience.


What is a Social Media Strategy?

The concept of social media marketing has taken a life in itself and can be very successful if approached and implemented properly. Anyone who is looking to get results and actually make money should implement an SMM strategy that includes creating a consistent presence and daily posts on Facebook, Instagram, Twitter, Pinterest, YouTube, Creative Commons + relevant hashtags, and Google+ Search Engine Ranking (SERP). Having a strategy will help you organize your efforts across channels strategically. Making use of discipline-specific keywords, using visuals that attract their chosen target audience/s (that’s you), and adding URLs to the blog are all part of having a strategic approach.


What Makes a Good Social Media Post?

Creating engaging posts isn’t always easy. Looking for the right angle to take and thinking about what will appeal in your field can be daunting, so how do you ensure that you create good content?


  • Analyze content performance: It’s necessary to monitor your content to see what works out and what doesn’t.
  • Optimize your content: Tweak your content to improve content performance.
  • Think from a different perspective for your content – Try to add some humour in your posts or add video testimonials from previous customers.
  • A/B test content –  Try various types of content on different platforms to see what works better. For example, is there a keyword that connects better, or do different colour combinations get better engagement?
  • Track your KPIs – Make sure you’re on track with your content with the help of your KPIs.

There’s no magic required to create quality content. It’s all about trying something new, optimizing it, analyzing it, and posting your content consistently.


Choose The Right Platforms

There’s an overabundance of ways to share your content these days. This can be both good and bad, depending on how you approach the issue. Your success on any social media platform is determined largely by analyzing:


  1. What kind of content works best for any given social site.
  2. Which audience uses it regularly.
  3. Whether or not they’re actually looking for your brand.

This is where the favoriting feature comes in handy, so you know exactly where to invest your time and energy because, in the end, no one likes wasting time on sites that aren’t in line with their own interests or values. Finding out which platforms are most popular among your target audience is a quick Google search away but make sure to conduct this research through a few iteration cycles or as new trends surface since things change rather quickly on the internet! Your project may have some goals or overall sales you want to achieve. Next, think about how you can spread the word about your product because that’s very important for many startups and small businesses that tend to be fairly localized.


Create a Calendar

To avoid hurriedly creating low-quality content in a panic, it’s a good idea to stay organized and properly schedule when you will be posting on your different social media pages. Keeping a “content calendar” will also grant you access to both long- and short-term social media planning that can help you make sure all of your posts are cohesive, as well as give you a set time/day that they’ll be posted by so that you can better organize your time accordingly. Many calendar apps work great for this if they aren’t already built into your social media platform, but the concept works well even with standard calendars! To get started, plan out the types of posts you have the resources for and enjoy yourself in the process. Make sure to include hashtags (which we suggest avoiding starting), links, images and other content elements in each post – always being mindful about reaching your target audience!


Social Media Content Strategy vs. Social Media Marketing Strategy

When you begin a marketing strategy, there are some important things to remember. First, of course, both social media and content marketing are related, while they, however, do differ significantly. A good plan comes before any action is taken in this case. Elements that should belong to the foundation of such a strategy include target research, persona building and defining the objectives. Finally, you need people on your team who can come up with creative ideas for developing them further into something extraordinary, along with handling finances and other aspects linked to being an entrepreneur.


A content strategy is a vital part of successful marketing and how it impacts and improves an organization’s communication. Hence it must focus on how various formats and outputs are created, exactly what content is produced, when to deliver it, how it’s being promoted to customers, etc.


We’ve broken down the key areas of both:

Social Media Content Strategy vs. Social Media Marketing Strategy

Encourage Engagement

Businesses should consider using social media. Why? It’s a great way to engage with other people who you may otherwise never get the chance to interact with. For example, if you own a business such as an online shop and want to sell more of your products, you can connect with users by commenting on any blog posts they make or by mentioning them in one of your own posts. This can build up trust, which is important for attracting new customers who might be unsure about purchasing from an unfamiliar brand.


Post content that your audience wants to read, ask questions and like, repost (you!) and comment on other users’ posts. Researching your audience helps you figure out what you could post about that might interest them.


What is The Best Practice For Social Media Engagement?

Your social media engagement strategy is essential as it creates connections with your audience across networks. In addition, it helps manage your community and build your brand by using social media platforms.


 The two main purposes of an engagement strategy are :


(1) Increase your followers

People who interact with each other like to do business together. Facebook is a great place to interact and offer engaging video content, such as a video explaining your company’s goals and how it will assist customers in achieving their own. You can also engage prospects with free resources or pre-launch your new service with a competition. Or you could simply demonstrate your brand’s responsiveness to encourage existing and new users to do business with you.


(2) Manage your community

To get feedback from customers, businesses can offer advice via a blog, respond to comments made in posts and reply to queries on channels such as sites that provide customer service. A business can also offer polls or surveys to find out more about its customer base.


User-generated content (UGC) can effectively influence the intent of potential consumers to make a purchase.


Address Problems Quickly

You’re obligated to keep up with social media, and that’s not always easy. You see, people can be very impassioned about the brands they love–or hate. And it’s your job to make sure that they’re happy. Most of the time, people are content with what you’re doing. But every now and then, you’ll come across someone who is upset or angry about your company.


It’s important to keep an eye on how your brand is being mentioned on social media. This way, you can deal with potential problems before they get out of hand. If you see an issue, reach out to the person involved publicly (if necessary) and apologize. Then, offer to solve the problem privately, over direct message. This way, people who see the post will know that you were responsive, but they won’t have to see all the details of the issue.


Provide Value

The most important thing you can do on social media is to provide value to your followers. This will show that you’re not just trying to sell them a product but that you also care about them as individuals. If you can create something that your audience will find useful, they’re much more likely to keep coming back for more. It could be something that tells them something they didn’t know before, makes them laugh, entertains them, or anything else that’s beneficial in some way.


Attracting the right customers to your business is a lot like baking. If you have the perfect recipe and follow all the instructions, your cake will be a success. But if you try to wing it or don’t put in the effort, your cake will be a flop. The same can be said for social media marketing. If you want to be successful, you need to master the art of social media marketing.


Final Thoughts

With billions of active users, social media platforms are a potential goldmine for new customers and current patrons who could become repeat customers. Creating a good social campaign can help you connect with some people and grow your customer base.


Get started today and create an effective social media marketing strategy to expand business awareness.