Artificial intelligence (AI) has a very bright future in the fintech industry. According to a recent survey, AI is expected to double in the FinTech industry by 2023. AI-driven products and services, such as automated customer service, financial advice, and trading algorithms, will become more common in banking and finance. AI is expected to majorly improve financial services and give customers more control over their money in the coming years.


A significant amount of curiosity has been generated by the topic of artificial intelligence in finance or the Fintech sector. Everyone has either been awestruck in awe of its advancement over the past few years or has been talking about it all day.


Let’s discuss how artificial intelligence and machine learning have given the FinTech industry a new global vision. Are you willing to learn the truth?


Read More: Artificial Intelligence Applications in the Banking Industry


The Role of Artificial Intelligence in the FinTech Industry

According to estimates, the market for AI in FinTech will reach $31.71 billion in 2027, growing at a CAGR of 28.6%.


A report from, the market for artificial intelligence in fintech was valued at USD 9.45 billion in 2021, and from 2022 to 2030, it is expected to increase at a CAGR of 16.5%.


artificial intelligence in fintech market


In 2021, the on-premise segment’s revenue share was greater than 57.00%. On-premise deployment enables businesses to implement software or services on the hardware or infrastructure of a financial institution. From 2022 to 2030, the cloud segment will have the fastest Growth.


The best thing about artificial intelligence and machine learning is that they assist industries in conducting a more tailored approach toward their target audience. They have a better knowledge of user behavior because of their advanced algorithms.


Fintech businesses are fully using AI’s cutting-edge consumer behavior data, and they appear to be expanding quickly.


Also, AI is very helpful in the Fintech industry for predicting loan risks. Machine learning is a significant role in the success of financial corporations that want to grow their company by offering more services.


As a result of reducing financial risk, machine learning can significantly aid FinTech companies in loan underwriting. The best aspect is that AI uses powerful algorithms to assist businesses in detecting fraud and alerting them to unauthorized or anonymous access.


In addition to what we have already mentioned, there are many more reasons. Learn more about each additional factor for choosing artificial intelligence in detail.



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Top Reason for Using AI in the Finance Industry

There are many reasons to adopt artificial intelligence for the FinTech sector. Here, we have attempted to list the most prevalent ones that have significantly aided the expansion and development of the financial sector:


top benefits of AI for fintech


  • Personalization

AI can help businesses provide more individualized experiences to their customers by creating recommendations or delivering pertinent content by analyzing customer preferences and behavior patterns.


Without a time-consuming manual setup, FinTech companies can now construct hyper-personalized financial instruments and investment plans tailored to their target audience’s demands and suitability.


A multichannel, data-driven method called artificial intelligence (AI) analyses several factors to determine which investment strategy is best for each customer. Due to the total automation of time-consuming procedures, banks and other financial institutions can now save time and almost eliminate the danger of unsuccessful transactions or loan applications.


  • Significant Reduction in Risk and Operating Costs

While AI is quickly taking over, some tasks are still carried out by humans, who have a probability of making mistakes. Such errors necessitate a lot of time, money, and effort to correct while they are occurring.


RPA (robotic process automation), which meticulously replicates how people carry out tasks to eliminate needless man-work, time, and expenses, is one of the cornerstones of artificial intelligence because it has not yet reached its potential limits of advancement.


  • Improved Customer Experience

AI can help with customer care and support by offering round-the-clock assistance and cutting wait times, improving the overall customer experience.


Due to the lack of advanced technology in FinTech industries, the banking sector has long been criticized for its ineffective service delivery. Customers were irritated by the banking industry’s slow responses to their requests and inquiries.


But the FinTech sector is thriving because of the revolutionary advancements in AI. Chatbots are one of the most reliable bases of AI, and the FinTech sector has seen this notably. Customers may rapidly have their questions and problems resolved thanks to banks’ use of AI chatbots for conversational purposes. Customers may now obtain rapid and dependable customer care from banks around the clock using chatbots, which banks can offer.


Thus, AI chatbots are only one of the world’s best technological advancements. Yet, since chatbots are one of the most popular FinTech technologies, we have highlighted the same.


  • The Investment Procedure is Now Computerised

2023 is the year of embracing cutting-edge technology because we have come a long way and are continuously progressing. We’ve witnessed tremendous technological advancements, and many banks are actively using AI to expedite their investment selection and investment banking research.


By developing robot advisers that can provide users with useful guidance, fintech companies have taken things a step further. These robo-advisers are expected to oversee $2.8 trillion in assets by 2023. Its technology is so sophisticated that it can respond to questions from users and provide in-depth, individualized advice.


We are lucky to be alive at a time when technology is advancing quickly, and we are eager to discover what the year 2023 will bring.


  • Reliable Outcomes

AI can help for more dependable outcomes in various areas, including banking and healthcare, by using sophisticated algorithms and real-time monitoring.


The reality that people make mistakes is universal. But in the FinTech sector, these errors can have a significant financial impact. Little mistakes can easily go unnoticed and greatly impact the outcome.


Artificial intelligence (AI) can help in this situation. AI-powered applications are much more precise and trustworthy than conventional ones. They not only help you save time and effort but also give you more freedom to be creative. With greater resources, you may concentrate on business expansion rather than labor-intensive yet essential duties. You can ensure your results are as accurate as possible by using AI.


  • AI Competitive Strong Intelligence

As technology advances, traditional financial companies increasingly recognize the potential of fintech partnerships to stay ahead of the competition. 


In fact, 82% of traditional financial companies plan to expand fintech partnerships in the next 3 to 5 years. With the advent of artificial intelligence, it is now possible to conduct research, analysis, and competitive intelligence in ways that have never been possible. Through these partnerships, traditional financial companies can access the latest technological advances and use them to gain a competitive edge. As the fintech revolution continues to unfold, it’s clear that these partnerships will be vital for staying ahead of the competition in the years to come.


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Some Challenges of Using AI in the Fintech Industry 

The benefits of artificial intelligence (AI) are undeniable. Still, it’s important to be aware of the key challenges that FinTech companies may face when adopting AI. Here are some of the most common challenges that companies may encounter: 


challenges of using AI in fintech


  • Technical Limitations

There are limitations to what AI can accomplish because it is imperfect. For instance, it can have trouble with difficult financial computations or decision-making procedures. A lot of data is needed for AI to learn from and improve, yet collecting all of it might not be practical.


  • Regulatory Concerns 

The use of AI in finance is subject to various regulations and guidelines, and companies must ensure that they comply with these rules. They may also face legal challenges if AI algorithms are not transparent or if they lead to discriminatory outcomes.


  • Potential Security Risks 

In the event that AI systems are subjected to malicious activities, such as cyberattacks, the security of financial data may be compromised.


  • Security Concerns 

The use of AI in finance may lead to concerns over confidentiality and privacy that are linked to potential security flaws. This is very important to know if AI systems are handling sensitive financial or personal data.


  • Difficulty in Automating Processes 

AI may be unable to replace human judgment completely, and it can be difficult to automate complex financial operations.


  • Cost-effectiveness

Implementing AI in finance can be expensive, and it may not be cost-effective for smaller firms.



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  • Lack of Data Privacy 

The use of AI can create concerns around data privacy, as sensitive financial data may be shared or analyzed without the user’s knowledge or consent.


  • Bias and Fairness Issues 

AI algorithms may produce biased or unfair results, especially if the data used to train them is biased or incomplete.


  • User Acceptance and Trust 

Users may hesitate to trust AI-powered financial products and services, especially if they do not understand how they work.


  • Integration with Legacy Systems

It can be challenging to integrate AI with existing legacy systems, which may not be compatible with new technologies.


  • Skilled Talent Shortage 

The demand for AI talent in finance is high, and there may be a shortage of skilled professionals to develop and maintain these systems.


  • Scalability Challenges

Implementing AI at scale can be challenging, as the infrastructure and resources required to support large-scale AI deployments may be significant.


Read More: How to Create a Safe Mobile Banking App


AI applications in the FinTech Industry

ai applications in fintech


  1. Data analysis and Learning

Fintech companies can swiftly analyze big datasets and find hidden trends and correlations using AI-powered data analysis and advanced learning algorithms.


FinTech businesses can gain various advantages from using AI and machine learning tools for data mining. These tools can assist with gathering, ingesting, analyzing, cleaning, and archiving various data. This helps highlight important details and insights that may be applied to improve judgments.


Moreover, manual data retrieval allows businesses to gather incomplete and superfluous data that can still provide small amounts of value. AI and machine learning can also be used for predictive analytics, helping to forecast future trends by evaluating past pieces of data. This can be useful for stock price predictions, revenue forecasting, and risk monitoring. Although predictive models are not always accurate, businesses can use them to create strategies to ensure a smooth process.


Lastly, businesses may now simply implement data governance, data management, and modeling to reduce the possibility of mistakes and problems. All told, artificial intelligence (AI) and machine learning provide many new opportunities and insights that can aid FinTech organizations in optimizing their decision-making and success.


  1. A Frictionless Payment Method using Facial Recognition

Payment methods have been transformed by facial recognition technology, which enables safe, contactless transactions without the use of cash or credit cards.


  1. Trading

AI-driven trading algorithms increase financial organizations’ profitability by facilitating quicker, more precise investment decisions.


Use AI-powered trading to maximize your investing decisions. With high-frequency, algorithmic, or quantitative trading, you may use AI to quickly assess huge datasets, providing the advantage you need to stay ahead of the markets. AI quickly analyses data and gives stock alerts, allowing you to move quickly when it counts.


In addition, AI is utilized by capital management firms, mutual funds, and hedge funds to watch upward and downward stock market trends and make the best decisions possible when taking positions or selling them. With AI-driven decisions, you can advance your trade right now.


  1. Using Predictive Modeling to Increase Bank Profits

Using machine learning algorithms to enable predictive modeling, banks can find new sources of revenue and improve their data-driven decisions.


The monitoring of risks in loan underwriting and fraud detection processes is made possible by predictive modeling, which is a very useful tool. Cross-selling, however, can be employed to increase sales to new heights. To offer each client suitable cross-selling strategies, predictive models are set up to learn from consumer behavior data. Predictive models perform well in market basket analysis to increase sales by improving accuracy and dataset segmentation.


  1. Fraud Detection and Prevention

Systems for AI-based fraud detection find and stop fraudulent transactions, minimizing financial losses for banks and customers.


  1. Robo-advisory for Investment Management

Robo-advisory tools use AI algorithms to offer clients individualized investment counsel and specialized portfolio management services.


  1. Credit Scoring and Risk Assessment

AI-enhanced credit score and risk assessment algorithms offer more precise and trustworthy assessments of borrowers’ creditworthiness, enabling financial institutions to make more informed lending decisions.


  1. Chatbots for Customer Service

Chatbots offer 24/7 customer support, efficiently and easily responding to questions and resolving problems in real-time.


  1. Personalized Financial Recommendations

Customers receive personalized financial suggestions from AI algorithms based on their spending patterns and investment objectives.


  1. Integration of Blockchain Technology and Smart Contracts

The combination of blockchain technology with smart contracts streamlines financial transactions, reducing prices and improving security while eliminating the need for intermediaries.



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How has Artificial Intelligence(AI) Affected the FinTech Industry?

The banking sector has seen a stunning digital change during the last few decades. Due to security concerns, financial institutions are frequently linked with stiff structures and strict approaches.


Globally speaking, the banking industry has made commendable strides in a short amount of time, but. Nobody could have foreseen that, twenty years after contactless payments first became available, shoppers could pay for their goods without using cell phones or cards. Or can international transfers be completed in seconds without needing a central entity to function as an intermediary between the parties?


These are just a few of the wonder-inspiring queries! You have already read some of the additional benefits of artificial intelligence and its subsets for the Fintech industry.


The Brighter Future of Artificial Intelligence(AI) in the FinTech Industry


Our businesses are constantly using more cutting-edge technology, and financial institutions are finding themselves in a battle against malicious behavior. In the future, the fintech sector will use this new technology to enhance security while making regular tasks easier.


The financial sector requires FIs to be current and competitive due to the world of malware activities becoming stronger with the ratio of risk, fraud, and compliance. Artificial intelligence will alter how banks and credit unions provide security to protect the assets and data of their customers.


Technology development has been growing rapidly, and the potential for malicious acts has also increased. To ensure the safety and security of customers and businesses alike, the FinTech industry must embrace AI to improve customer experience and business landscape and develop robust security solutions to stay ahead of these malicious actors. By doing so, businesses can ensure their customers are fully protected, and their operations are secure.


AI has become the backbone of the world and the FinTech industry, allowing businesses to unlock unprecedented opportunities through advanced technology. This is why billionaires worldwide have expressed amazement and awe for the potential of artificial intelligence. We hope you understand why AI is an incredible force for revolutionizing the world.


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Top 5 AI Startups Developing Financial Technology

Let’s read about the businesses that have improved their business strategy with artificial intelligence by changing their business overview last.


Top AI Startups Developing Financial Technology


  1. Zest AI

By analyzing alternative data sources and removing credit biases, Zest AI is an artificial intelligence platform that helps financial institutions make credit decisions.


Industries it Serves 

  • The credit industry
  • Lending industry
  • Banking industry
  • Insurance industry
  • Financial technology industry
  • Risk Assessment


  1. DataRobot

Financial institutions can design and deploy predictive models faster and more precisely with DataRobot’s automated machine learning platform, which enables them to make smarter business decisions.


Industries it Serves

  • Banking industry
  • Healthcare industry
  • Retail industry
  • Insurance industry
  • Financial services industry


  1. Personetics Technologies

Personetics is a self-driving finance platform created exclusively for banks that use AI to predict a customer’s unique banking needs.


Industries it Serves

  • Banking industry
  • Artificial Intelligence
  • Managerial finance
  • Financial technology
  • Personal finance
  • Finance
  • Information technology


  1. Kasisto

KAI is the conversational AI platform from Kasisto that enables bots and virtual assistants on mobile devices, the web, messaging services, and voice-activated devices. KAI creates intelligent interactions to answer questions, offer fixes for issues, and gauge client expectations.


Industries it Serves

  • Financial Technology
  • Natural Language Processing
  • Chat Industry
  • Financial Services
  • Voicification


  1. AppZen

An AI-based auditing platform for financial teams is offered by AppZen, a business with headquarters in San Jose, California.


Industries it Serves

  • Financial Technology
  • Finance
  • Robotic Process Automation
  • Mapping
  • Audit
  • Cloud Computing
  • Enterprise Software
  • Office Automation


So, these are the top 5 companies that heavily rely on AI-based initiatives. Now that we have thoroughly covered all the pertinent information for you to understand AI in FinTech, we would like to let you know how we can assist you if AI is on your mind.



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Syndell is the ideal partner to work with if you’re trying to grasp the full potential of artificial intelligence. We’ll lead the way with our all-encompassing AI solutions, which provide the knowledge and direction you need to succeed.


2023 is the perfect time to enter the fintech market, given the increasing demand and skyrocketing investment. With a trusted development partner like Syndell Business, you can easily navigate the complexities of keeping up with legal demands, protecting user data, and establishing a solid reputation. With the right guidance and expertise, you can be sure to make your mark in the fintech industry successfully!


We are loyal supporters of technology and innovation. When it comes to  FinTech solutions, we have served several clients who have undergone significant transformations and now have their own goods and services on the market, ready to rock.