Several trends hit the market, and one of them is e-commerce web design, which continues to grow in importance. When we’re talking about web design, we always have an eye on the never-ending trends on the web. Website design is an essential part of your online marketing. Half of the population chooses to see something beautifully designed rather than read content. You have to understand the importance of web design. Various factors define the overall success of an e-commerce website, such as product quality, brand awareness, return policies, trustworthiness, and customer service. Based on this, we have a list of popular e-commerce web design trends that will rock this year.


Why is web design essential for your website?

Web design is an essential part of any website. Here are some reasons that will give you a clear vision of why web design is necessary.


    • It sets the first impression- When the audience visits your website, images and designs will create their first impression about your business. They will judge you and your business based on web design. Web designing is essential because it will speak about your brand in the market. A good web design will help you by increasing your sales and keeping your customer on your page.
    • It sets the impression for customer services – The audience will start judging you based on how you will treat them by looking at your website. You have to show creativity in your website’s design; then only the audience will appreciate your efforts. Please make your first impression by welcoming them to your website. An updated website and modern web design are what customers are looking for.
    • It Builds trust with your audience- Customers don’t like to trust an undesigned website or poor design. Think about the person and what kind of website or design they are looking for, as it’ll increase your sales and build trust with your audience. They want a website that they can genuinely believe in. It’s essential to build trust first so they can stay with you for a long span.
    • Your competitors are doing it- If you want to compete, you need to be different from your competitors; you must use web design for your site. Make your website stand out from the competition. Well-designed websites will give your audience more, and a low-quality website will make you lose your leads. Website design is an opportunity to set your business and make your different place in the market.
    • It creates consistency- First, connect with the audience and make them aware of your brands. Online web design is essential as it will build character across your page. Don’t go for different designs on all the pages; use the same fonts, styles, and layouts on every page. By building consistency, you will keep your audience to stay on your page.

 Here are some web design trends for 2021:-


    • Retro Fonts- Retro fonts have increased their popularity rapidly, and many try to create a vintage look while representing. We know that many old things have become cool again, and they are trending in the market. This is an excellent example of taking traditional fonts and mixing them with a cool touch and a modern twist.
    • Parallax scroll animations- Parallax scroll animations is trending for many years, and they would be continuing for many more years ahead. Parallax effects should be minimal so they don’t distract from important information. Always include an option for users to turn off parallax animations. These gentle effects will grab the attention of users to each text as it appears.
    • Horizontal scrolling- Designers always come up with creative ideas, and they have experimented with a horizontal scroll, which hits the market. Use a small amount of horizontal scroll to zoom images on your website as it will attract users.
    • 3D visuals everywhere- 3D design has come a long way, and it always gives special effects for users. 3D effects add uniqueness and dimension to any webpage.
    • Multimedia experiences- Multimedia web experiences are popping up everywhere means bringing together visuals, text, video, and audio that can significantly impact the user’s mind. By using multimedia effectively, it comes with a responsibility to address a variety of factors.
    • A focus on muted colors- Designs should give a natural feel always to be muted colors. Use light colors along with dark blocks; it’ll provide a contrast section of this web design. Muted or natural shades are perfect for hand-drawn-styled illustrations.
    • Dark mode- Dark screen attracts more vision. Designers hold the dark mode beautifully with the perfect backdrop that pops up on the screen. Work with the dark mode in 2021 with your creativity.
    • Audio- Audio is an integral part of a design, and this will also be an advantage for those who prefer to listen to large content on a website. It gives a choice to customers to select between reading and audio.

 Here are some design guidelines for creating the best e-commerce website:


    • Design a website for trust and security- Design a website that shoppers can trust and buy things from. Privacy is an important thing that shoppers are worried about. If the website is trustworthy, then shoppers will shop from your website now and then. Here are some methods that will prove your website is trustworthy:
      1. Include an overview of the business
      2. Publish your store policies
    • Share product reviews- Product reviews will help shoppers to understand more about the product and your services. Go ahead with this step by offering a product review with additional information about reviewers. It will help shoppers to understand the benefits of those products.
    • Use a secure server- Security is the thing that shoppers check first after visiting a website. They expect their information to be safe and secure. Assure your customers that their data is safe by displaying SSL certificates.
    • Add recognized trust seals- A trust will prove that your website is safe and secure. Using trust seals will ensure customers that their transactions are safe, which will increase your sales.
    • Show attention to detail- Make sure your website looks professional, and you avoid mistakes or any other e-commerce mistakes.

Shopify vs. WordPress for your E-commerce site

When we are talking about Shopify vs. WordPress, it comes down to your needs. If you want your website to be easy and quick to set up with 24/7 customer support, then no one can beat ‘Shopify.’

But if you are looking for more flexibility and adjustability, WordPress will give you more control over your site. If you’re going with WordPress, it will take more work, and you should know technical skills.

Shopify has a blog extension, but it is very limited compared to what you can do with WordPress. Shopify will offer a direct plugin that will help you integrate your store directly into WordPress. For blogging platforms, WordPress is an ideal solution.

If we talk about customer support between Shopify and WordPress, Shopify will offer 24/7 customer support by chat, email, SMS, or any other method you prefer. WordPress will provide forum support through its website. It will take some time to get your answers.


Why do you need an expert for e-commerce design in 2021?

It would be best to have experts in this field because it’s hard to run a web design website as the market is changing and we have to go with the market all the time. Experts will guide you properly about the trends, fonts, styles, and many other tools to gather more customers. Experts help to maintain high-quality results. Experts have up-to-date knowledge about the trends, and they always come up with the best e-commerce design. Experts will help you save money and time.


Are you excited about your website?

 After knowing all the facts and status, you might be aware of how an e-commerce website can turn your business into a million-dollar company that generates more and more revenue. The future of e-commerce is doubtless going to be full of creativity, changes, and innovations. Remember, your customers are always waiting for a more personalized shopping experience. It should be easy to use for third-party tools. By adding some customized things to your marketing, you can quickly achieve profitable returns.