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Drive Organic Traffic to your online store using eCommerce SEO
Retail stores have become a concept of yesterday. With online stores rising in number, contributing almost two folds to the economy, they have become a must-have for any business. Even retailers want to sell online! This is enough to tell that eCommerce has revamped how people buy and sell products.
Ranking on top of search engine sites has become necessary for any eCommerce site because competition has risen. Thus, in this competitive landscape, marketers need to get creative with low-cost high-scale channels. Paid search can put you on the top, but investing in it for a long-term result won’t be sustainable. If you want your eCommerce site to rank number one, implement eCommerce SEO.
What is eCommerce SEO?
Search Engine Optimization is meant to attract more audiences to your website, typically organically. This organic traffic is essential for your business growth. Traffic can be generated from sites on Google, Yahoo, or Bing. What’s more important is the maintenance of a strong impression among your online audience. Also, as a marketer practising eCommerce SEO, ensure that your content is attractive enough to keep people enticed. In terms of eCommerce, your products and services need to be anticipated by them; otherwise, your online venture might not last for long.
People engage the most with the first result page. Thus, the primary goal of eCommerce SEO should be to rank in the top 10 search results.
Why does your eCommerce Website Need SEO?
SEO is critical for an eCommerce website because it can help your products rank higher than those of your competitors. First, however, you need to display your product in the right ways so that your potential customers can find you and purchase it. For this to happen, you need to have your website’s name in the SERPs so that visitors can click on it.
eCommerce strategies here play a massive role because when they are done in the right way, they can help you rank relatively high. In addition, optimizing eCommerce sites that provide the best solutions for users’ search intent can yield maximum profits from organic traffic.
This means that you can gather a lot of attention without spending much on advertisements. It isn’t just in theory; numbers can legitimately prove that your eCommerce website needs SEO backup. Let’s crunch some numbers.
- The moment your eCommerce website ranks on the second page of the search engine, your traffic inflow will drop by 80%.
- Less than 5% of the total online users decide to go to the second page of the search engine.
- Less than 1% of people value eCommerce sites or businesses found on the second search results page.
- 32% traffic inflow is seen if the business ranks on the first page of the search engine.
Decoding these numbers, we believe that finding a place in the top 10 websites on the search page can make a lot of difference. The inflow of traffic rates proves the level of competition in the eCommerce niche. Without SEO, finding a spot in the online market is tough. To ensure that your business yields results, you need to figure out ways to improve your website, optimize market strategies, and attract your target audience.
eCommerce SEO Strategies You Can Use
Since we have risen from the basics of search engine optimization, let’s begin using newer techniques and methods to drive traffic to our websites. Here are some tried and tested strategies you can use to maximise your online business.
Useful product descriptions
You need to give your products clear and valuable descriptions. Search engines usually prefer what is written on your website. Google and other engines work on algorithms that compare content, not just the keywords you use. Therefore, the website must contain clear, crisp, and long product descriptions.
Long descriptions don’t mean you have to stuff your content with unnecessary information and keywords. Instead, deep and detailed content would work. Considering the length, you also need to represent quality content.
Use JSON-LD Structured Data
Using structured data comes next because search engines like Google and Bing like organized and quality websites. Therefore, following structured data is the best way to attract search engines. Moreover, it has many benefits, like better search results, rich AMP, building knowledge graphs, and breadcrumbs.
Your business will experience reasonable click-through rates with enhanced search results. Improved CTR means that your website drives more traffic. Undoubtedly, with a rise in CTR, your rank will also increase, indicating greater user engagement with your business.
Always be mobile-ready
Mobile devices have become a necessity in our everyday life. Now, even users want advanced features on their websites such as zoom and pinch. In simple terms, this means that your website needs to be fully responsive to mobile devices. And this is the reason for the rise of AMP and PWA.
PWA stands for Progressive Web Applications. These are the designs that ensure an enhanced mobile website experience. The look of your website, the design, appearance, and every other aspect plays an essential role in attracting and convincing the user. On the other hand, AMP stands for Accelerated Mobile Pages. It is an open-source solution that uses a standard coding language.
Choosing between the two is difficult, as it is strongly dependent on the type of content and features.
Improve your website’s speed
Reduced loading time is one of the essentials for all websites because a slow site can become an actual turn-off. This is important because users wait less than 2 minutes for a website to load. According to the statistics, if your website takes more than 4 seconds to load, almost 40 percent of your visitors may have already left. Therefore, boost your website’s speed to turn at least 50% of online buyers into loyal customers. So said, the speed at which your website loads can either blow away or boost your conversion rates.
Show Customer Reviews
Customer reviews can do wonders for your online store because users and search engines like Google are curious to know what people think of your business. But, generally, people don’t have enough time to leave a good review for your brand. Your brand thus needs to be exceptional if you want a promising review in the SERP.
Spend plenty of time and put in extra effort to appeal to your customers and grab their positive reviews. Hence, your SEO strategy should also include customer reviews. Make a plan where the customers have to leave feedback or reviews of your brand. Well, this may sound simple, but it actually requires a lot of analysis, patience, and planning. Above all, don’t forget to post all of your reviews on your eCommerce website.
Use Target Long-Tail Keyword
Targeting long-tail keywords can increase the number of monthly searches for your online store. This way, you can naturally drive more organic clicks, even if you don’t find a place in the top 10 of the SERP. To find the best long-tail keywords, you need to engage in keyword research. All the additional words in your long-tail keywords must be equally important as the primary keywords.
Follow the rules of internal linking
Some people believe that the internal linking of relevant things is an obsolete technique. In reality, this technique is as valuable today as it was some time ago. Internal linking of your products, resources, and categories is essential as it helps search engines to find the right page on your website. Incorporate internal linking strategically, as when it’s done correctly, you’ll get more authority over your site.
Follow these rules when doing internal linking:
- The anchor text on your website is rich with keywords.
- Match the internal link with your keywords, but don’t use keywords in your internal links.
- Internal links should be made to only essential pages.
Tips To Boost Your Traffic
Here are some eCommerce tips that can help you boost traffic.
Create a keyword plan
Keywords are the user’s search queries that SEO practitioners have been using for a long time now. Depending on their intention, the keywords can be divided into three categories:
- Commercial keywords: keywords that indicate the intention of purchasing, such as, “buy fresh vegetables”, “protein powder prices”, etc.
- Informational keywords: keywords that indicate the will to learn about a specific issue, like, “how to make custard with powder”, “protein powder tutorial”, etc.
- Navigational keywords: keywords that refer to a specific location, brand, and product, such as, “Starbucks near me,” “taco store,” etc.
Optimize for their intent
Pay close attention to a keyword’s intention when you start optimizing the pages. Search intent is the reason why the user is typing a search query. To better understand a user’s intention, you have two options:
- Analysis of their nature: keywords often represent the purpose of the user, thus, study them carefully to identify what the user actually wants. Catch the meaning of “buy” or “coupon”, “how to” or “tutorial”, etc.
- Cost-Per-Click: keyword’s CPC is determined by its demand and so is its profitability. Keywords with higher CPC tend to convert better.
Write captivating meta descriptions
A meta description describes a page’s content. It acts as a mini-ad that promotes a page’s value proposition. Although they cannot directly improve your SEO, they can possibly increase your organic CTR. The higher the CTR, the more traffic will be generated.
Create useful content
Google’s mission is to prioritize content that answers a user’s queries. So, the next time you sit down to brainstorm some ideas for your content, think about what your user’s goal is. Consider including these three things in your content:
- Content with clear conclusions
- Try to focus on the quality of the content over the quantity
- Write to connect with people and not the algorithms
Implement your new eCommerce SEO
SEO keeps on revolving, and it doesn’t stop for anyone. Your eCommerce store needs to adapt to the new SEO techniques and methods so that your business can continue to grow. Unquestionably, implementing these eCommerce SEO tips may take time and effort. Ensure that you develop and modify an eCommerce SEO strategy that stands through the algorithm changes leading you towards business growth.
After you have made a plan and confirmed your SEO strategy, start implementing it. It takes time to see the outturn, so, the sooner you implement the strategies, the quicker you will find your store profiting.