Retail stores have become a concept of yesterday. With online stores rising in number, contributing almost two folds to the economy, they have become a must-have for any business. Even retailers want to sell online! This is enough to tell that eCommerce has revamped how people buy and sell products.
Ranking on top of search engine sites has become necessary for any eCommerce site because competition has risen. Thus, in this competitive landscape, marketers need to get creative with low-cost high-scale channels. Paid search can put you on the top, but investing in it for a long-term result won’t be sustainable. If you want your eCommerce site to rank number one, implement eCommerce SEO.
What is eCommerce SEO?
Search Engine Optimization is meant to attract more audiences to your website, typically organically. This organic traffic is essential for your business growth. Traffic can be generated from sites on Google, Yahoo, or Bing. What’s more important is the maintenance of a strong impression among your online audience. Also, as a marketer practising eCommerce SEO, ensure that your content is attractive enough to keep people enticed. In terms of eCommerce, your products and services need to be anticipated by them; otherwise, your online venture might not last for long.
People engage the most with the first result page. Thus, the primary goal of eCommerce SEO should be to rank in the top 10 search results.
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Why is SEO important for Ecommerce Website?
SEO is critical for an eCommerce website because it can help your products rank higher than those of your competitors. First, however, you need to display your product in the right ways so that your potential customers can find you and purchase it. For this to happen, you need to have your website’s name in the SERPs so that visitors can click on it.
eCommerce strategies here play a massive role because when they are done in the right way, they can help you rank relatively high. In addition, optimizing eCommerce sites that provide the best solutions for users’ search intent can yield maximum profits from organic traffic.
This means that you can gather a lot of attention without spending much on advertisements. It isn’t just in theory; numbers can legitimately prove that your eCommerce website needs SEO backup. Let’s crunch some numbers.
- The moment your eCommerce website ranks on the second page of the search engine, your traffic inflow will drop by 80%.
- Less than 5% of the total online users decide to go to the second page of the search engine.
- Less than 1% of people value eCommerce sites or businesses found on the second search results page.
- 32% traffic inflow is seen if the business ranks on the first page of the search engine.
Decoding these numbers, we believe that finding a place in the top 10 websites on the search page can make a lot of difference. The inflow of traffic rates proves the level of competition in the eCommerce niche. Without SEO, finding a spot in the online market is tough. To ensure that your business yields results, you need to figure out ways to improve your website, optimize market strategies, and attract your target audience.
eCommerce SEO Strategies You Can Use
1. Useful product descriptions
You need to give your products clear and valuable descriptions. Search engines usually prefer what is written on your website. Google and other engines work on algorithms that compare content, not just the keywords you use. Therefore, the website must contain clear, crisp, and long product descriptions.
Long descriptions don’t mean you have to stuff your content with unnecessary information and keywords. Instead, deep and detailed content would work. Considering the length, you also need to represent quality content.
2. Use JSON-LD Structured Data
Using structured data comes next because search engines like Google and Bing like organized and quality websites. Therefore, following structured data is the best way to attract search engines. Moreover, it has many benefits, like better search results, rich AMP, building knowledge graphs, and breadcrumbs.
Your business will experience reasonable click-through rates with enhanced search results. Improved CTR means that your website drives more traffic. Undoubtedly, with a rise in CTR, your rank will also increase, indicating greater user engagement with your business.
3. Always be mobile-ready
Mobile devices have become a necessity in our everyday life. Now, even users want advanced features on their websites such as zoom and pinch. In simple terms, this means that your website needs to be fully responsive to mobile devices. And this is the reason for the rise of AMP and PWA.
PWA stands for Progressive Web Applications. These are the designs that ensure an enhanced mobile website experience. The look of your website, the design, appearance, and every other aspect plays an essential role in attracting and convincing the user. On the other hand, AMP stands for Accelerated Mobile Pages. It is an open-source solution that uses a standard coding language.
Choosing between the two is difficult, as it is strongly dependent on the type of content and features.
4. Improve your website’s speed
5. Show Customer Reviews
Customer reviews can do wonders for your online store because users and search engines like Google are curious to know what people think of your business. But, generally, people don’t have enough time to leave a good review for your brand. Your brand thus needs to be exceptional if you want a promising review in the SERP.
Spend plenty of time and put in extra effort to appeal to your customers and grab their positive reviews. Hence, your SEO strategy should also include customer reviews. Make a plan where the customers have to leave feedback or reviews of your brand. Well, this may sound simple, but it actually requires a lot of analysis, patience, and planning. Above all, don’t forget to post all of your reviews on your eCommerce website.
6. Use Target Long-Tail Keyword
7. Follow the Rules of Internal Linking
Some people believe that the internal linking of relevant things is an obsolete technique. In reality, this technique is as valuable today as it was some time ago. Internal linking of your products, resources, and categories is essential as it helps search engines to find the right page on your website. Incorporate internal linking strategically, as when it’s done correctly, you’ll get more authority over your site.
Follow these rules when doing internal linking:
- The anchor text on your website is rich with keywords.
- Match the internal link with your keywords, but don’t use keywords in your internal links.
- Internal links should be made to only essential pages.
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Tips To Boost Your Traffic For Your Ecommerce Website
1. Create a keyword plan
Keywords are the user’s search queries that SEO practitioners have been using for a long time now. Depending on their intention, the keywords can be divided into three categories:
- Commercial keywords: keywords that indicate the intention of purchasing, such as, “buy fresh vegetables”, “protein powder prices”, etc.
- Informational keywords: keywords that indicate the will to learn about a specific issue, like, “how to make custard with powder”, “protein powder tutorial”, etc.
- Navigational keywords: keywords that refer to a specific location, brand, and product, such as, “Starbucks near me,” “taco store,” etc.
2. Optimize for their intent
Pay close attention to a keyword’s intention when you start optimizing the pages. Search intent is the reason why the user is typing a search query. To better understand a user’s intention, you have two options:
- Analysis of their nature: keywords often represent the purpose of the user, thus, study them carefully to identify what the user actually wants. Catch the meaning of “buy” or “coupon”, “how to” or “tutorial”, etc.
- Cost-Per-Click: keyword’s CPC is determined by its demand and so is its profitability. Keywords with higher CPC tend to convert better.
3. Write captivating meta descriptions
4. Create useful content
Google’s mission is to prioritize content that answers a user’s queries. So, the next time you sit down to brainstorm some ideas for your content, think about what your user’s goal is. Consider including these three things in your content:
- Content with clear conclusions
- Try to focus on the quality of the content over the quantity
- Write to connect with people and not the algorithms
5. Implement your new eCommerce SEO
SEO keeps on revolving, and it doesn’t stop for anyone. Your eCommerce store needs to adapt to the new SEO techniques and methods so that your business can continue to grow. Unquestionably, implementing these eCommerce SEO tips may take time and effort. Ensure that you develop and modify an eCommerce SEO strategy that stands through the algorithm changes leading you towards business growth.
After you have made a plan and confirmed your SEO strategy, start implementing it. It takes time to see the outturn, so, the sooner you implement the strategies, the quicker you will find your store profiting.
Conclusion:
In conclusion, implementing effective eCommerce SEO strategies is crucial for driving organic traffic to your online store. By focusing on keyword research, optimizing your website’s structure and content, and building quality backlinks, you can improve your search engine rankings and attract targeted visitors. Additionally, don’t forget the importance of providing a seamless user experience, optimizing your product pages, and leveraging social media to further enhance your SEO efforts. By consistently implementing these strategies and staying up-to-date with the latest SEO trends, you can increase your online visibility, grow your organic traffic, and ultimately drive more conversions and sales for your eCommerce business.
If you need assistance with eCommerce website development services or digital marketing for your online store, feel free to contact us. As a trusted and experienced digital marketing agency, we have the expertise to help you achieve your goals and grow your business.
Contact us today to discuss how we can help you maximize your online store’s visibility and increase your organic traffic!
FAQs
eCommerce SEO helps drive organic traffic to your online store by optimizing your website for search engine algorithms. This includes creating content that focuses on relevant keywords, optimizing page titles and meta descriptions, and creating a website structure optimized for crawling and indexing. Additionally, eCommerce SEO can help you build backlinks from other relevant websites and increase your visibility on social media platforms. By following these steps, you can ensure that your online store is easily found and indexed by search engines, ultimately driving more organic traffic to your website.
It depends on the size of your eCommerce business, the level of competition for the keywords you’re targeting, and the quality of your SEO efforts. Generally, you can expect to start seeing results within 3-6 months, although it could take longer for more competitive keywords.
When optimizing your online store for eCommerce SEO, there are several key elements to consider:
- Keywords
- Website Structure
- Content
- Site Speed
- Links
- Mobile Optimization
- Social Media
To ensure that your eCommerce SEO efforts are effective and long-lasting, you should focus on creating quality content, optimizing your website for relevant keywords, and building backlinks. Additionally, you should keep track of your SEO progress by analyzing your website performance in terms of organic traffic, rankings, and conversions. Additionally, you should stay on top of industry trends and update your website with relevant content and features. Finally, you should focus on creating a strong and consistent online presence; with a strong online presence, you will be able to build trust with your customers.
To track your eCommerce SEO efforts, you can use various SEO tools such as Google Search Console or Ahrefs. These tools can provide insights into your website’s organic traffic, keyword rankings, backlinks, and other SEO metrics. Additionally, you can use analytics tracking software to measure the performance of your website, such as Google Analytics. This will enable you to track your progress over time and identify areas for improvement.
