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5 Tips for Making Engaging Social Media Videos
What does your favorite brand on social media content have in common? If you are like most people, it’s that you are pulled in by the brand’s videos. It’s no surprise that video is one of the most persuasive assets you can create for your brand. It allows you to communicate quickly in a scroll-stopping format if you do it right. But how can you make the most of social media videos for your brand? Keep reading for five social media video tips you’ll want to steal!
1. Make Videos Your Audience Loves to Watch
Chasing after a viral social media video is a lot like looking for a needle in a haystack. You might spend a lot of money and time, but the likelihood of finding one is slim. Even if you do find one, it’s not guaranteed to produce the results you want. A better strategy is to focus on offering value to your audience. When you offer value, you establish yourself as an expert in your field and build trust with potential customers.
Value can come in many forms, such as :
- Experts advise on how to choose a service or product.
- Mistakes to avoid.
- Gateway knowledge: What people exactly need to know about your industry or business so they can prepare themselves to use your products or services.
- Tips and best practices.
- Top Secrets about the industry or space.
- How-to Guides.
- Unique insights.
The value you offer should be relative to your target audience from your social media content. That way, the people who view your videos will be more likely to understand what it is that you’re offering and how it can help them.
2. Create Shareable Videos
The best social media videos are those that not only carry value but are also shareable. Think back to when you were younger and would put up posters on your bedroom wall – social media profiles have replaced physical walls in today’s age. People post content on their profiles as a way of sharing who they are or what they love with their followers. After watching one of your videos, you want people to share it with their followers. This is an excellent way to expand your reach and connect with more social media users.
3. Don’t Use Too Much Content In Your Videos
Social media videos are all about giving the viewer a snapshot of what you’re offering. It’s tempting to try to include everything about your brand in one video, but that will only serve to overwhelm your audience. Keep your messaging clear and concise, and focus on one key aspect of your brand or product.
Your messaging should always be clear. If you’re finding it difficult to clarify your message, We recommend reading Donald Miller’s “Building a StoryBrand.” He uses a story framework to help brands learn the right order for messaging to make it persuasive and memorable.
This simple exercise will help you get started on your journey to clarifying your message. By answering the questions for each step below and creating a controlling idea, you can shape your video around this idea. Make sure that everything you create ties back to this idea in some way.
Step 1: What Problem Can Your Product/Service/Brand Can Solve?
Customers may come to you with an obvious physical problem that your product can solve, or you may have to help them realize an internal problem they have that your product can address. In either case, it’s important to really understand what your customer is looking for before you can provide them with a solution.
List the most critical problem that your product solves first. By doing this, you will make it easier for viewers to understand what your product does and why they need it. You can mention other problems that your product solves later on in your messaging, but don’t try to solve everything at once.
The second reason to start with the problem is that it helps us to remember you. Our brains categorize information by remembering the problem it solves. So, if you start by telling us about the problem, we’ll be more likely to remember you when we need a solution.
The reason to start with the problem is that it helps our brains categorize information. When we remember the problem, it helps us know how to find the solution.So starting with the problem gets their attention and helps them know how to remember you.
Step 2: How Does Your Brand/Product/Service Solve The Issue?
You play a vital role in this story, acting as the guide. In this section of the video, it’s essential that you show how much you understand the user and their needs. Additionally, this is your chance to introduce your solution as the answer to their problems.
Step 3: What’s The End Result For The Viewers?
When your audience is considering whether or not to buy your product or service, it’s important to give them a clear idea of what their life will look like after making that purchase. You can help them visualize this by creating a video that shows your product in action, cleaning up some nasty mess. This will help your audience see just how easy it is to achieve success with your product.
4. Tell Story – Curiosity Drives Users To Watch Videos
A story loop is like an invisible rope that keeps your viewer’s attention focused on your video. It’s a simple device, really–you present a problem at the beginning of your video and then keep the viewer engaged by showing how that problem is solved. The story loop is a great way to keep your viewers coming back for more!
Story loops are openings that are designed to make viewers curious and invested in finding out how the story will end. This is a technique that is often used in television shows, especially ones that are meant to be binge-watched. By ending an episode with a cliffhanger or open-ended question, viewers are more likely to continue watching the show in order to find out what happens next.
The stove example is an excellent way to think about this — a dirty stove is a problem, and it’s something that our app can help with. But an intro video of a dirty stove isn’t going to be enough to convince users to keep using the app. We must find a way to hook them in and keep them returning for more.
Individuals are more likely to watch a video if it has an attention-grabbing headline or preview text. For example, a headline like “Crazy Cleaning Hack Removes Baked-On Grime in 5 Minutes” is more likely to make someone want to watch the video to see how the cleaning hack works. Similarly, if the beginning of the video features text that promises to teach the viewer something new, the viewer is more likely to watch the entire video.
5. Add Catchy Video Headlines
Our final social media video suggestion involves adding headlines, speaking of which. Headlines are highly effective in introducing story loops and establishing the value that viewers will receive from watching.
Here Are The Best Headline Tips For Quick Video:
1. Use Overlay Text:
Even though overlay text is relatively easy to make, many brands neglect to include it in their movies. This is essential if you have a voiceover, especially on platforms like Facebook or Instagram, where audio isn’t always on.
TikTok and Instagram Reels have also encouraged posting your headline on the video’s entry screen to hook viewers immediately and explain why they should watch.
2. Make Vertical And Square Formats in Addition To Horizontal Videos:
Our final piece of advice should be considered before filming your social media content since it will alter the way you frame your images.
The most popular format for watching videos is now vertical (1080 x 1920 pixels). For Facebook, Instagram, TikTok, Pinterest, and even LinkedIn, you should still generate versions in vertical and square dimensions, even if you’re making videos for YouTube or CTV advertisements, where horizontal is still the most common video format.
You’ll want to use the videos on several platforms if you spend time and money generating video assets. Additionally, you will want square and vertical layouts in order to use it efficiently across numerous social networking platforms.
It is Time to Start With Social Media videos For Your Business:
After covering our top social media video advice, we have a query. Are you prepared to stand out with your social media content?
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Social media videos can help to increase engagement and visibility for your brand. They can also help to build relationships with customers, as well as create a positive impression of your brand. Additionally, videos can help to generate leads and sales.
The content you include in your social media videos should be relevant to your brand and its message. Examples of content could include tutorials, customer testimonials, product or service demonstrations, or informational videos about your brand.
The best practices for creating social media videos include having a clear goal and strategy, producing high-quality content, and making sure your videos are optimized for different platforms. Additionally, it’s important to ensure your videos are engaging, entertaining, and informative.
To ensure your social media videos are successful, it’s important to measure their performance using analytics and optimize them for different platforms. Additionally, it’s important to create content that resonates with your audience and to stay up-to-date with the latest trends and technologies.
Videos that work best on social media tend to be short (around 1-2 minutes), visually appealing and engaging. Videos that tell a story, showcase a product or service or offer valuable information tend to perform well on social media. It is also important to optimize your videos for mobile viewing and to use captions, as many users watch videos with the sound off.