Having a coaching website is necessary for any coach like a fitness trainer, wellness coach, health coach, life coach, business coach, and everyone else whose job involves instructing, training, and directing individuals to attain their goals. 


It’s not easy to create and run a website when you have little or no experience. A lot of different components come together to form a smoothly functioning website. Whether it’s an e-commerce website or a coaching website, some common expectations revolve around owning a website. These expectations include it being cheap and easy to implement, having a proper domain name, working well with computers and mobile devices, being trustworthy, etc. Not to forget that the struggle doesn’t only involve finding a platform for your coaching website but anticipating it as well, which could take up most of your time. 


That is why you need a beginners’ guide that covers everything from creating your coaching website to implementing the propagation essentials to run it profitably. Luckily, you’ve found one! This step-by-step guide will talk about three strands to perfectly craft a coaching website for your niche. 


  1. Steps to creating your coaching website, cheap and easy.
  2. How to structure your coaching website.
  3. Tips to make it professional and earn paying clients. 

Let’s dive into the details. 


Create your coaching website, cheap and easy

Step 1: Secure a domain for your online business 

The domain is the URL or website link address, that is unique to your business. This unique address is critical for any online business because people can find you on the web through it. For instance, Amber Haider is a life coach who coaches women on her website, www.amberhaider.com. The key thing about her domain is that it’s short and easy to remember. 

Bluehost has a great tool to find a domain name. Click here to find yours. 


Step 2: Pick a hosting plan and platform. 

Your web hosting platform is a physical location for your virtual business. You can think of it as the house where your website lives. Undoubtedly, WordPress.org and Bluehost are the absolute best hosting platforms. Look out for their cheap monthly and annual hosting plans before you begin. 


Step 3: Create your unique identity with a brand and logo 

A coaching website doesn’t need a fancy logo; a simple text logo created with powerful fonts is all that’s needed. Well, one reason you shouldn’t invest too much in designing your logo initially is that you and your brand will evolve. Once your coaching business starts to evolve and prosper, divert some investment into business marketing materials. To boost your appeal, make the logo simple, premium, attractive, and easy to read. Beginners can start designing their logos on Canva. 


Step 4: Start designing your coaching website. 

Deciding on the right theme, plugins, and other content combinations can be a headache. Good for you; WordPress has more than 3000 free website themes to choose from. However, picking just one can be a bit tedious. But not if you know what structure a coaching website should have. That brings us to planning the important elements of the structure of a ‘perfect coaching website’. 


Structure Your Coaching Website


Your coaching website should be structured, keeping in mind what to put where and the typical layout. The order of components placed on the webpage is: 


The Navigation menu

It is placed at the top of the page, where it is expected to be. Ideally, the menu items should be fewer than seven so that it doesn’t seem excessive. The main items should include: 


  • Home
  • About
  • Services
  • Blog
  • Contact


The Homepage 

Have a full-width layout and horizontal sections on your homepage. Avoiding sidebars makes your page look bigger and more spacious. The only thing to consider is that if visitors come to your homepage, they should leave with a clear idea of who you are, what you do, why they should choose you, and what problems you can solve. Recommended sections for your homepage include: 


  • Your picture and message
  • An About snippet for your business
  • Services and their description 
  • Testimonials
  • Call-to-action
  • Contact Details 


About Page 

The About page text should be placed with images. If you have a lot of content to add, structure it in a way that seems digestible to the readers, plus quickly brief them about your coaching business. 


Service Page

Depending on what you offer, create an easy overview of all the services. Then, add clickable links to the individual pages for each service. Each of these service pages shall include text and images that explain details to your visitors. 


Blog Page

Choose a theme that has a main page where you can place all your blog excerpts. Then, visitors can click through them and see the entire blog. 


Contact Page

People like to know several different ways to get in touch with you. Thus, offer them more than just a contact form. For instance, you can tell them to connect on Skype, or social media platforms like LinkedIn, Instagram, or Facebook, or indulge in a simple website chat. 

Now, are you ready to design your website? If yes, let’s get back to the last step you need to do to create it. 


Step 5: Optimize the website for client conversion 

Optimizing the website is one of the preeminent aspects of client conversion rate. Unfortunately, this is where most of the coaches fall short. Dive a bit deeper into what you do to take the clients through the rest of your services. To optimize it, you must craft a customer value proposition, use a simple writing style that urges the customers to take action, and so on. 


Selecting a theme from WordPress means that you get a template that is designed exactly the way a website should be optimized for client conversion. 


Once all that is done, you can launch the website and start marketing your coaching business. Well, considering the marketing of your professional coaching website and getting high-paying clients, you have to carefully look at a few tips for building your personal brand online. 


Tips to get paying clients

These aren’t just the tips, but the essentials of building a coaching website that is enhanced, credible, fit for clients, generate leads and offers satisfaction. 


  1. Try to be personal because the website is a reflection of your business. People will connect with what feels personal, and as a coach, personal relations are all that matter. 
  2. Offer positioning statements that are clear, crisp, and that speak directly to the clients. 
  3. Practice storytelling because this powerful technique resonates with people truly looking for solutions that can help them. Tell your story on the website to inspire other people and impress them to join your services. 
  4. Add social proof like testimonials, video reviews, case studies, etc., so that your potential clients know what’s in it for them to leverage your services. 
  5. Capture Leads via email marketing in exchange for providing them something valuable like webinar sessions, free guides, workbooks, and so on. 
  6. Add personal media platforms as part of the content marketing of your coaching business. Blogging on your website, making videos on YouTube, and Instagram, or creating podcasts are just a few ways to attract clients. 


Get started today

Building a website and, together with that, creating your personal brand and positioning all by yourself isn’t easy. You may be an expert about a few of these things, but not all, which is okay. Professional website builders and marketing companies like Syndell Technologies work towards streamlining coaching businesses like yours. From website development to fixing bugs and marketing, we can do all the tough jobs for you so you can focus on your business and clients. 


Get on board with us! Contact us to discuss your needs, ideas, and concepts.