SaaS Marketing Strategy Lead

Location: Navrangpura, Ahmedabad

Experience: Minimum 5+ Years

Position Openings: 1

Job Type: Full-Time (On-site)

Eligibility: Only Local Candidates Can Apply

Job Description:

About the Role:

We’re looking for a visionary SaaS Marketing Strategy Lead to join Syndell Technologies Pvt. Ltd. In this role, you’ll define and drive end-to-end marketing strategies, leveraging data insights, innovative campaigns, and automation tools to build brand authority, generate quality leads, and ensure customer success across digital channels.

You’ll work independently to lead marketing initiatives, manage budgets, build teams, and drive measurable revenue growth. If you’re passionate about scaling SaaS products, leading marketing teams, and building performance-focused campaigns, this role is for you!

Key Responsibilities

Strategic Planning & Execution:

Develop and execute comprehensive SaaS marketing strategies to achieve growth and revenue goals
Collaborate on product positioning, messaging, and go-to-market strategies
Conduct market research, competitor analysis, and customer segmentation to identify opportunities
Plan and execute product launches with cross-functional teams
Provide thought leadership through content, speaking, and industry engagement

Demand Generation & Conversion:

Plan and oversee demand generation, lead nurturing, and conversion optimization campaigns
Manage multi-channel marketing including SEO, SEM, PPC, email, content, and social media
Create customer lifecycle marketing programs (onboarding, activation, retention, expansion)
Implement ABM (Account-Based Marketing) strategies for enterprise clients

Performance & Analytics:

Monitor KPIs, analyze campaign performance, and optimize strategies based on data insights
Track and report marketing-attributed revenue and pipeline contribution
Forecast marketing pipeline and revenue impact
Analyze SaaS metrics: CAC, LTV, MRR, churn rate, and conversion funnels

Team Leadership & Collaboration:

Build and lead a high-performing marketing team with a focus on innovation and accountability
Collaborate with sales, design, and product teams to align marketing strategies with business objectives
Build sales enablement materials and support revenue team
Lead coordination between marketing, sales, product, and customer success teams

Budget & Resource Management:

Own and manage annual marketing budget with ROI accountability
Manage relationships with marketing agencies, vendors, and contractors
Allocate resources effectively across channels based on performance data

Partnership & Community Building:

Develop strategic partnerships and co-marketing initiatives
Organize webinars, virtual events, and industry conference participation
Build customer advocacy programs (case studies, testimonials, referrals)
Manage affiliate and partner marketing programs

Innovation & Growth:

Stay updated with the latest SaaS trends, AI tools, automation platforms, and growth frameworks
Implement growth hacking strategies and experimentation frameworks
Test new channels, tools, and tactics to drive scalable growth

Technical & Marketing Skills Required

SaaS & Growth Marketing:

Proven experience in SaaS product marketing, B2B lead generation, and growth strategy
Experience with product marketing and go-to-market strategy
Understanding of ABM (Account-Based Marketing) tools and strategies
Familiarity with SaaS metrics: CAC, LTV, MRR, ARR, churn rate analysis

Paid Advertising:

Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other PPC platforms
Hands-on experience with A/B testing, retargeting, and conversion rate optimization (CRO)

SEO & Content:

Strong understanding of SEO/SEM, content marketing, and growth hacking
Knowledge of AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, Copy.ai, etc.)

Marketing Automation & CRM:

Strong understanding of marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.)
Experience with email marketing platforms (Mailchimp, ActiveCampaign, SendGrid)
Knowledge of customer success platforms (Gainsight, ChurnZero)

Analytics & Data:

Proficiency in analytics tools: Google Analytics 4, Search Console, SEMrush, Ahrefs, Hotjar, Mixpanel
Experience with marketing attribution models (first-touch, multi-touch, time-decay)
Understanding of funnel optimization and conversion tracking

Event & Partnership Marketing:

Familiarity with event marketing platforms (Zoom, Hopin, Bizzabo)
Experience with partner/affiliate management platforms

Desired Qualifications

Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
5+ years of experience in SaaS marketing or digital strategy leadership
Proven track record of achieving pipeline and revenue targets
Experience leading marketing teams (2-5 members minimum)
Demonstrated success in scaling a SaaS product (include specific ARR/MRR growth examples)
Strong analytical mindset with a passion for data-driven decision-making
Excellent communication, leadership, and team management skills
Strong presentation and stakeholder management skills
Ability to deliver measurable growth in a fast-paced environment
Experience working in a startup or high-growth environment
Entrepreneurial mindset with complete ownership of marketing outcomes

Key Performance Indicators (KPIs)

You’ll be accountable for:

Monthly Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets
Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratio optimization
Marketing-attributed revenue and pipeline contribution
Website traffic, conversion rates, and engagement metrics
Content performance and lead nurture effectiveness
Team productivity and campaign ROI

What We Offer

A creative and collaborative work culture
Opportunity to lead and scale global SaaS marketing initiatives
Access to the latest marketing and AI tools
Attractive compensation and performance-based growth opportunities
Complete autonomy to build and execute marketing strategy
Direct impact on company growth and revenue

Reach Out to Us At:
Email: [email protected]
Call: 6355614590