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A step-by-step guide on finding the best digital marketing consultants
One less-talked-about but extremely beneficial marketing tactic is Search Engine Optimization. Unfortunately, SEO is like a diamond in the rough, just waiting for a few tools and tricks to make it shine like never before! So how do you give your brand that extra oomph via SEO?
What is a digital marketing consultant?
A digital marketing consultant is an individual or organization that oversees a company’s online presence by advising, creating and planning various marketing endeavours. As a consultant, the primary goal is to keep your business visible through various search engines to increase traffic and conversions, resulting in more growth and revenue.
A digital marketing consultant’s day-to-day responsibilities include:
- Examine a client’s online presence, from their website to social media
- Creating Internet marketing campaigns
- Arranging A/B testing to maximize the influence of design and copy
- Summarizing a client’s campaign performance through Google Analytics
In specific instances, businesses turn to consultants for help. For example, your business may seek help from a marketing consultant specializing in search engine optimization (SEO).
What do digital marketing consultants do?
As a digital marketing consultant, you’ll most likely be dealing with some of these tasks :
- Pay-per-click (PPC) advertising
- Email marketing
- Content marketing
- Social media marketing
Most businesses partner with a digital marketing consulting company when it comes to Internet marketing. A digital marketing consulting company can guide you through setting up your business’s website and promoting it on the World Wide Web. By working with a digital marketing consulting company, you have the added benefit of having access to experienced, professional consultants who specialize in every area of Internet marketing.
How to find the best digital marketing consultant in 8 steps
When choosing a digital marketing consultant, you must know what to look for and which questions to ask to ensure that your money is well spent. This post breaks down exactly how you can pick the consultant best suited for your project and your business goals, based on 8 key considerations.
1. Research what services you want
When choosing a digital marketing agency, the critical thing to keep in mind is that you don’t just have one service; you are hiring for the management of all your digital marketing, which includes many different services. The mistake is thinking that one agency can do it all. Instead, you need an agency that will provide specialized management of your more traditional marketing activities and your new-age online campaigns to bring both together and prove their usefulness.
There are many excellent guides on digital marketing out there. There’s nothing you can’t learn about digital marketing at this point! However, suppose you’re having trouble finding answers to your questions. In that case, the best thing you can do is look towards the knowledge-base that comes from experts in the field – and that includes blogs, resource centres, and even email newsletters which help keep you up-to-date on trends and standards when it comes to digital marketing.
When considering which digital marketing consulting companies and freelance professionals to hire, consider the pricing of these services. You can then compare the cost per hour of these freelancers and agencies.
2. Check out their services
After you know the services you want to receive, it might be good to make a list of digital marketing firms that can help you realize your marketing aims and goals. Depending on the firm’s size, experience, and expertise, this decision may be difficult because, let’s face it – not every digital marketing company has what it takes to do an excellent job for every possible “client” they could have in their books! That’s why it’s essential to look closely at how each company operates in terms of quality and its capacity to undertake projects on a modest budget.
Depending on the number of needs your company has, you may find it challenging to match with a freelancer or digital marketing consultant. In most cases, they specialize in only a few areas of digital marketing, plus they have a higher number of clients to manage.
Digital marketing consulting services provide you with lucrative and insightful solutions. They’ll assist your organization in making more intelligent business decisions by using strategic processes that help manage important project factors, such as quality control and client consultation. This ensures that your online presence will consistently excite your audience, ultimately contributing to winning over more of your target market.
Depending on your individual needs, you may want to consider and take advantage of our end-to-end digital marketing strategy and services. Online marketing is an excellent way to promote your business as a brand, but not all web design firms are equal in terms of the speed and usability that matters most to your business’s exposure. Once you compile your comprehensive list of digital marketing consultants and firms, it’s essential to compare their various rates so that you can achieve optimal results without hurting your wallet.
3. Analyze their prices
Maybe you don’t think that your company has a lot of start-up funds, but bear in mind that the last thing you want to do is hire anyone cheap because it will only burn a big hole through your pockets. You may have heard the phrase “you get what you pay for,” which is one of those times when it applies. So instead, hire a digital marketing consultant who’s paid their dues and has invested their time forming good relationships with colleagues to receive recommendations from clients who discovered how great they were at their job.
There are quite a few challenges that business owners will have to face as they grow their companies. However, one issue you might encounter is that people outsource their work. For example, many consultants don’t publish their prices online, which puts a lot of pressure on you to make sure everything is done correctly.
Many website designers demand you fill out a contact form before they even allow you to view the pricing page that would tell you how much it would cost them and the features they provide. Then, they may require you to take some time out of your day to schedule a call or meeting to discuss your project further.
When trying to find a good digital marketing consultancy, it’s a sign that the company cares about quality if they are willing to publicize their prices online.
It’s essential to be confident in your prices. It shows that you know what you are doing and that it will be worth their time and effort if they choose to work with your firm. Showing the deliverables included in your company’s services also lends credibility because clients can see the exact scope of what they will have access to, making the whole process easier for both parties involved.
4. Investigate their tech
An area that often gets overlooked when choosing an ACME software house is technology. While all vendors provide Google Analytics, others also equip their customers with in-house softwares to monitor their digital activity to get a competitive edge over the rest.
The industry-leading return-on-investment software solutions offer several advantages, including the keyword prediction feature, which truly makes a difference in SEO. This kind of technology helps ensure that your business maximizes its presence on the Internet.
When a company develops and uses that kind of technology, it contributes to its commitment to staying on top of Internet marketing. It gives them an edge over their competition. It can contribute to better results if applied correctly because it represents such a substantial investment in your strategy compared to any other competitor!
5. Read their reviews and client testimonials
When comparing internet marketing consultants, testimonials from actual clients are essential! While a consultation or review on third-party sites can do well to tell you about the potential benefits of each consultant, there’s no substitute for hearing directly from someone who has worked with a particular business and has something good to say. Someone who can speak firsthand about whether their experience working with an internet marketing company was a positive one.
Read these reviews, and you can learn about a firm:
- Customer service
- Turnaround times
- Service quality
- Price range
- And more
Whether you are contemplating starting up your own business or revamping the current one, it will always be a smart move to hire a skilled and experienced consultant. Consultants can help improve your company’s situation in one way or another. What is critical here is to choose the correct consultant for the job at hand as their workspace can inform whether or not they are well-suited for handling specific issues, for example.
If you find a company that calls themselves a consultant and not a coach, who works with you to develop solutions and not just problems, then your search is over. Your business is as important to them as their own so that no task will be beneath them; they will want to know everything about your business (and even more). We hate to use the terms “cake” or “baker”, but let’s face it, they’re just such good metaphors! Everyone on our team plays an active part in making sure that we mix up the best ingredients to form an irresistible flavour – a flavour like no other!
6. Explore their values
Whether you’re collaborating with a digital marketing consulting company or freelance consultant, it’s essential to do some background research on them. After all, you want to work with someone who will work well with your team or company and business.
One area you want to focus on is their company values, which can focus on the following:
- Quality of work
- Level of customer service
- Approach to challenges and more
It’s worth considering how a digital marketing firm treats its employees. If turnover is volatile, this might indicate more significant problems in the organization and could even impact your client experience.
Instead, you want to choose an organization with a solid and consistent team that ensures they can provide your business with straightforward and honest advice and strategies based on their experience. Finally, choose a company with a track record of success in online marketing. This will enable you as an entrepreneur to carry over the positive results from your social media advertising campaign into future endeavours, for instance.
Digital marketing is fast-paced and ever-changing, so professionals must stay up to date on the latest to keep their businesses thriving. You can demonstrate your ability to adapt based on current trends by sharing content from credible industry resources with your followers and even commenting when the opportunity arises.
7. Check their client retention
A sure-fire indicator that a consultant knows their craft is when they have a high client retention rate, which will often coordinate with glowing client reviews and testimonials. With a high client retention rate, you can trust that the digital marketing consultant you’re relying on does what’s best for your company!
The downside is that most digital marketing consultant companies don’t share their client retention rates. However, if these firms shared their numbers, it would probably not make consumers feel confident in that company’s capabilities.
8. Talk to them
Once you’ve compiled a shortlist of potential digital marketing consulting companies, it’s time to reach out. Contacting them could either reveal what working with them is actually like more than just reading about it in their case studies, listening to previous customers’ feedback, or help decide between two very different agencies that seem to offer similar services.
In selecting a digital marketing consultant, it’s essential to choose one who makes you feel confident in their abilities. Be sure to pay attention to how they ask you questions during your contracted arrangement. If they’re asking you tons of questions about your business and industry, it’s an indication that they’re interested in what your organization does and can do for them.
A few questions that an Internet marketing consultant should ask you include:
- Company’s goals
- Past experiences with digital marketing?
- Target audience?
- Products or services to promote?
- Expected budget?
It is essential to consider these questions before you meet with a potential digital marketing consultant. It helps define the focus of your initial meeting and can help provide some additional insight into whether this individual or firm can be of service to you.
Syndell is a premier digital marketing consultant
When it comes to your digital marketing plan, you need a digital marketing company that can help create the perfect one for your business. You’re going to be investing time and money into it, so you need something that will give you great results – and Syndell can deliver just that! We pride ourselves on creating effective brand-building strategies and have lots of examples of our work that we believe you might find helpful! For more articles checkout our blogs.