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7 Ways to Increase Conversion Rate in Your Shopify Store
You can’t make Shopify profitable overnight, but there are a few things you can do to increase your chances of making sales in the shortest amount of time possible. Shopify is a powerful e-commerce platform with benefits like Shopify Cash on Delivery that allow entrepreneurs to sell products online without setting up an online store on a website from scratch. Shopify has been around since 2006, and they’ve been able to help small and large businesses get more involved with their communities through access to easy-to-use software.
What is conversion rate optimization?
CRO is identifying what motivates people to take action in certain ways with your content and then applying this knowledge to other potential customers who might be exposed to it. CRO not only improves overall conversion rates, but it can also help lower your bounce rates due to increased customer satisfaction paired with an improved site experience and navigation.
Data is king because it presents never before seen information about your customers and potential ones. We make sure that clients receive real data from research. Our specialists make sure you have new facts every day, which can help you outsource work to professionals in marketing, usability, or UI design.
A rule of thumb for conversion rate optimization is that it can be effected through a thorough knowledge of the products offered. The end goal is to create a close connection with the customer. They want clarity, simplicity, and credibility when interacting with a brand. There’s no better way to keep customers loyal than by seriously considering whatever they say and taking action. You have to be able to connect emotionally. Learn how well your customers like to do business with you – that’s what connects most people and builds trust in a brand.
Some benefits of focusing on increasing CRO include:
It may seem difficult to improve your website’s conversion rate optimization, but following these tips can help you make your site more conversion-friendly. By making small changes like the ones mentioned in this article, you’ll be able to get a better reaction from your visitors, and so they will end up buying more of what you’re selling or signing up for your products and services.
What is a satisfactory conversion rate on Shopify?
Conversion rates are a critical metric for any eCommerce website. There’s no ‘one size fits all’, which makes this number so important!
The average conversion rate for an eCommerce store is 1% – 2%. But as you implement the strategies in this book, your conversion rate will go up to 3%-4%. A conversion rate of 2% or higher should be the baseline goal for any online store. Once that’s achieved, feel free to update the strategy.
7 ways to increase conversion rate in your online store
Now let’s move on to what we can do to get a head start with Shopify conversion rate optimization and then go ahead with Shopify payment methods! In this case, the idea is to translate and transfer some of the information found earlier in the report and turn it into more actionable tips.
#1. Optimize the checkout process and increase the average order value
According to Conversion Rate Experts, conversions could increase by 35.62 percent by using some of the most common checkout optimization techniques on your Shopify store. Although it is not as simple as we might hope, it is well within our grasp to reach this figure if there are just a few modest changes made to the checkout page, where people usually begin to make determinations about doing business with you or not.
According to reports, 34% of respondents cited having to create a new account as the primary reason for eCommerce cart abandonment. And this is understandable. Creating an account could be a real pain – who wants to input their information multiple times and then try to remember what password they selected? Spare your shoppers the stress by offering them the option of a seamless guest checkout experience where they can choose from various shipping options and fill in just the necessary details before walking straight into their desired payment gateway.
One of the biggest reasons your users do not complete the checkout process on your e-commerce website is a reluctance to fill out online forms. According to one study, 26% said that was why they had given up trying to buy from you in the first place, and this is also true for any other type of form or registration process you might have – mobile apps and web applications, for example. And according to a report, e-commerce businesses have 23.48 form components (including the product selector) and 14.88 form fields for new non-account consumers on average, which causes huge amounts of friction and frustration when filling out forms online.
#2. Highlight Product Benefits Clearly
If the conversion rate of your Shopify store is low, then it may indicate that people are not being sold your products. Before focusing on templates and flashy images, consider the content and how it reads. In truth, shopping from a Shopify site can take more preparation than one might think, such as ensuring the copywriting mentioned earlier is impeccable. There isn’t any room for doubt if you want customers to trust your brand.
It’s always good to include some of your positive features and benefits in your Shopify store copy to distinguish yourself from the competition. You can often do this by looking at what you sell compared to your competitors, asking customers that have already purchased a product what their main concerns were when deciding to purchase, or researching what barriers are common to the audience within your niche.
For your customers to feel safe shopping with you and addressing their concerns before they think of them, we recommend addressing all potential worries using a customer service program to get reassured and be able to buy your product without having any doubts.
#3. Use remarketing to target specific customers
Remarketing is an effective Shopify marketing strategy that helps boost conversion rates by targeting customers who have previously visited a store and showcasing relevant content across the web. Remarketing can work especially well at getting visitors to return to your site, whether they are looking for something specific or are just browsing around.
There are several platforms you can use to help you reach your customers. You could turn to Facebook, or you could aim for Google.
#4. Leverage personalization
Collecting personal data about people who visit your eCommerce site can be great for helping you increase conversion rates. Collecting information, such as what postcode they are from and their device and browser type, can help you serve them the most pertinent marketing messages, making them more likely to buy your product. The more personalized these messages, the greater chance you have of selling something!
You can use this data to ensure that the right communication can happen with your prospects and customers through channels such as email, ads, and text messages. This will help you foster a sense of loyalty with these individuals so that they’ll feel like you are a dominant brand that is valuable enough to spend money on – because you are! And don’t forget to thank them for their business by treating them well and showing how much you care about them.
#5. Use high-quality product images and videos
One of the most important elements of your Shopify store to take a serious look at are the product pages. Customers are more likely to buy products if they can see a beautiful visual representation of the products you sell. Make sure that the images you use for each product are of high quality and as accurate as possible to prevent buyer’s remorse from setting in later down the line when they receive something that’s not quite what they expected. Additionally, it’s a good idea to develop creative ways to help display each item. You can use special effects or even embed videos to get people excited about their potential purchases!
As every entrepreneur knows, it is more crucial to show your product in a positive light than it might seem at first. The same goes for branding and photos because the right images can ensure potential customers have the best possible start to their experience with your eCommerce site! For example, pictures of your products or curated galleries showcasing items you sell will entice them to request more information or even make a purchase.
#6. Leverage email marketing to follow up on abandoned carts
You can follow up with customers who started but abandoned their checkout process and entice them to take further action. To optimize the results of this type of marketing, be sure to include a strong call-to-action, don’t forget to personalize subject lines and copy based on what they’ve looked at (or abandoned) on your site, and make sure that you have an incentive for them to complete the purchase.
Build an automated email follow-up system. Schedule it to reach people who abandon their shopping carts in your Shopify store. A great way for many Shopify store owners to do this is by creating a series of emails that will remind customers about the purchase they made, with links back to the store prompting them on how to complete the order.
#7. Get customer reviews
Depending on your type of store, it can be useful to use Shopify. Customers will want to buy from a company they associate with having good products and good customer service, and delighted customers are more likely to post a positive review. And while some customers may not send a review, many Shopify store owners encourage past customers to share their opinion by offering discounts or gifts in return for their honest reviews.
According to a study, 27% of customers use social proof when buying. Reviews are one way they use it. You should know that only 24% of people never read reviews before buying an item. Society is becoming more and more popularity-focused on making crucial decisions, and you can see why this is the case. You should always strive, for your own business’s sake and because it helps make the world a better place – to get as many positive reviews and testimonials on your online store as possible!
Moving forward with Shopify conversion rate optimization
Optimizing your Shopify conversion rates is important for any eCommerce store owner’s marketing strategy. With these seven tactics that use the power of user psychology to trigger customer behaviour and cognition at various stages of the purchase experience, such as browsing and considering purchasing products, you can increase your per-customer sales figures on any Shopify store. Moving ahead, Syndell can help you create your Shopify app store as per your needs.